Badass Brownies: chocolate brownies with a social conscience

By Hannah Airey

NZ $5,745 pledged


46 people pledged


Closed


NZ $24,804 minimum target


23 23% Complete

This campaign failed to reach its target by 16/11/2021 at 11:00 PM (NZDT) and is now closed.

Make a Pledge

About

Badass Brownies: Chocolate Brownies With A Social Conscience

Project 2021-09-19 16:40:55 +1200

Not all heroes wear capes – some just eat brownies. That’s right; we want YOU to be our knight in shining armour so that we can save the day at events all over Christchurch and even further afield! The money raised by this PledgeMe campaign will allow us to add a permanent food truck trailer to our arsenal. By increasing our ability to be more mobile, we'll be able to serve more customers across more locations and meet the community’s appetite for low allergen goodness. The truck is like a stepping stone; it enables us to build our brand, raise capital and ultimately achieve our goal of helping women to re-enter the workforce.”

 

 Badass Brownie food truck trailer

 

What Are Badass Brownies?

 

Comparing regular brownies to Badass Brownies is like comparing a store-bought muffin with your nan’s chocolate pudding. Badass Brownies aren’t just supersonically tasty though; they play a starring role in saving the stomachs of kiwis all over the country.

 

After struggling to find food her son could eat, who was diagnosed with the celiac gene at a young age, Badass Brownies founder Hannah started making incredibly delicious gluten-free brownies. She believes that everybody should be able to fight off those nasty symptoms from eating something you shouldn’t by having treats that suit their dietary needs.  

 

That’s why every single brownie we create is gluten and nut-free. These aren’t your regular gluten-free brownies – full of powerful flavours and fudgy textures; they are a far cry from the dry and crumbly gluten-free cakes of yesteryear. But that’s not all; we also have a range of options for various allergens or dietary requirements, including egg-free, dairy-free, vegan, and sugar-free.

 

 

Why Pledge?

 

- Be a small business hero

- Save the nation of New Zealand from lack of brownies - bloody good brownies at that

- Support an up-and-coming female-led business

- Grab yourself some cool rewards

- Our superpower is making sensitive tummies happy - help us on this mission!

 

Hannah – A Legend in the Baking

 

Just like many other small business owners, Hannah’s income was sucker-punched by the 2020 Covid lockdown. She decided to take the chance to reinvent herself, and thus, Badass Brownies began.

 

Before kicking ass as the owner of Badass Brownies, Hannah worked in the wellbeing industry, running laughter workshops and breathwork workshops (based on the Wim Hof Method) and holistic wellbeing programmes. Essentially, she has always been passionate about helping people to feel their best – now, she just does it with tasty treats as well.

 

Hannah also has experience co-owning and operating several hospitality businesses in a former life. She has now drawn on this experience, added her passion for wellbeing, and mixed it all together to cook up the delight that is Badass Brownies.

 

Hannah

 

Brownies for Good

 

Badass Brownies isn’t just about personal success for Hannah. Once the business has grown, this Wonder Woman will turn her attention to using the business as a way to empower others. After the end of a dysfunctional relationship, she ended up on a sole parent benefit raising two young children. Isolated, disenfranchised, and without her prior level of confidence, she needed a hero to rescue her and save the day. That hero turned out to be herself – she turned her life around by finding ways to support her wellbeing and eventually kick off her own business. That’s why she so strongly believes that all of us have a badass deep down inside ourselves, just waiting to fight their way out.

 

Badass Brownies’ goal is to have their very own bakery and retail space in 2022 and once systems are in place and running smoothly Hannah will be offering women in similar positions the chance to gain work experience in different aspects of the Badass Brownies business. Hannah hopes to inspire the next league of brownie superheroes to try working in an industry they may not have considered before. Maybe they will be inspired to go on to become a baker or a maker of their own product at markets, or become a barista?

 

Of course, it wouldn’t be badass if there wasn’t some wellbeing trickery to pick up along the way. Hannah promises she won’t make you get into an ice bath straight away, but learning how to relieve stress and turn on the release of happy chemicals is a given.

 

By pledging towards this project, you are helping to contribute towards this bigger picture goal. Help us support these women to take control of their own destinies and write their own stories, just as Hannah has done.

 

Find us:

Online: www.badassbrownies.co.nz

Facebook: www.facebook.com/badassbrownies

Instagram: www.instagram.com/badass.brownies

 

 

 

Expenses

 

Your contribution will help cover the following:

 

Food truck trailer $13,500.00
Generator $1700.00
Electrics $450.00
Marketing $5,200.00
Insurance $840.00
Pledge Me fees $1625.00
Fit out equipment $1,489.00
TOTAL $24,804.00

 

Rewards

Our current range of brownies to choose from are: Sensationally Plain, Orange and Chilli, Raspberry and Dark Chocolate (DF/EF/V), Blondie (also available in DF/EF/V), Kickin Coffee (also available in DF/EF/V) and Boysenberry Ripple.

Here's our first 'Ordinary people doing badass things' video that has hit social media - remember you can star as a super hero in your very own video too!

 

 

Pledge now to become an extra-ordinary badass!

 

 

You know we'd do anything to bake you badass brownies, right?

 

 

Ordinary people doing badass things!

 

 

More ordinary people doing extra-ordinary things to get their hands on a badass brownie!

 

 

Thank you! 

Comments

Updates 3

Unfortunately we were unable to reach our target

17/11/2021 at 11:19 AM

Hello dear pledgers!

Unfortunately we were unable to reach our target in time and although we weren't successful in raising funds, we were incredibly successful in getting ourselves out there and raising awareness about our vision and products, and that would never have happened to this extent if we hadn't run this campaign.

I want to take this opportunity to thank all of you for your generous pledges, your support and encouragement. It has been so heartwarming to know you're out there and have our backs!

As PledgeMe runs on an all or nothing basis, the amount you pledged won't be withdrawn from your accounts and unfortunately the rewards you had chosen won't be fulfilled either. 

Thank you again and please continue to be badasses and look out for announcements on Instagram and Facebook of new products soon to be launched.

Thank you again and go well,

Hannah and the team at Badass Brownies

 

  We recently ran a PledgeMe campaign to raise funds for our food truck, which was unfortunately unsuccessful in reaching our target, but incredibly successful in getting ourselves 'out there' and raising awareness about our vision and products and starting some Big conversations. 

Two week extension!

03/11/2021 at 7:27 AM

Hello dear Pledgers!

We've got a little more time up our sleeve to reach our target, phew! The kind folk at PledgeMe realised that we still have more irons in the fire that we want to see through and have therefore granted an extension until the 16 November, 11pm. There's some badassery right there!

A few things we have got going on:

- We were fortunate enough to be interviewed by Newstalk ZB which went to air on Monday.

- Yesterday Hilary Badass Barry was sent some badass brownies, let's hope she gets them and they're not abducted along the way!

- Tomorrow our founder is stepping outside of her comfort zone and is attending a BNI (business networking) breakfast meeting, armed with badass brownie armoury to give away and to plug this campaign.

- Today we have a meeting with the Dept of Internal Affairs (in a good way!). We're looking at how becoming a social enterprise might help expedite our desire to make a social impact by supporting women in the workplace, and if it fits with our business plan.

- In the meantime a new product line is being developed ... "Badass Brownie Bits" ... you heard it hear first ;o)

Thank you again for your support, without you we wouldn't even be daring to keep pushing the boundaries and challenging ourselves! Actually, that's a lie - that's what we're all about but it's nice to take you along for the ride.

Oh, we hope you like our last epic video of ordinary people doing badass things to get to those brownies!

 

Take it easy out there,

Big thanks from the Badass Brownie Team

3 days to go! Please help give the campaign an extra push and get extra-ordinary goodness happening!

30/10/2021 at 4:36 PM

Jeepers, only 3 days left!  I just wanted to take this opportunity to thank everyone who has pledged so far. We've raised over $5000 but still have a way to go to hit the target (if the target isn't reached, I won't get any of the funds!). I would love your help to reach this target through spreading the love! Send this campaign to a known brownie lover or two, or share it on your social media. I would really appreciate it, along with all the women who I will help get back into the workforce in the future after a successful campaign! This is also a feedback request. Is there a campaign reward you would pledge on (or you think others would pledge on) which is not currently available? Please let me know!
 
Cheers,
 
Hannah and the Badass Team

 

    Pledgers 46

    Ruth Rout
    2021-11-15 19:45:25 +1300
    Justine Percival
    2021-11-10 13:34:32 +1300

    "We think you're amazing Han, lots of love Iris, Jono and Justine "

    Annette
    2021-11-05 07:50:25 +1300

    "You are so inspiring, love your Badass Brownies :) "

    Trish Hughes
    2021-11-03 14:48:20 +1300
    Anonymous pledger
    2021-11-01 18:54:19 +1300
    Kirsten
    2021-10-31 20:24:32 +1300

    "All the best Hannah. Can i please have a dairy free brownie? Any flavour."

    Kerrin Brizzell
    2021-10-30 20:04:47 +1300
    Anonymous pledger
    2021-10-30 17:24:32 +1300
    Sarah Donovan
    2021-10-28 21:26:39 +1300

    "Go you good thing. X"

    Anonymous pledger
    2021-10-27 14:25:18 +1300
    Julia
    2021-10-25 08:31:31 +1300

    "Good luck Hannah! From your number one 5 year old fan and the team at Make it Raw"

    Anonymous pledger
    2021-10-22 11:25:18 +1300
    Elisa Lanau
    2021-10-22 06:54:33 +1300

    "Good Luck, Hannah! You deserve to succeed. 🍀💓"

    Sarah
    2021-10-21 20:02:22 +1300
    Sandwich Rd Mafia
    2021-10-21 13:22:07 +1300

    "Great stuff Hannah. Love what you are doing and your brownies! Mike and the rest of the fisher whanau"

    Gloria Hurst
    2021-10-21 12:21:28 +1300

    "Go you little badass"

    lucy bennetto
    2021-10-21 11:33:52 +1300

    "Pledged on behalf of Bennetto Natural Foods. Getting behind local, &women building up women! We also love your awesome gluten free brownies!"

    Lance
    2021-10-19 21:05:47 +1300
    Janine Kubiak
    2021-10-19 20:16:34 +1300

    "Good luck and thanks for getting back up 💪"

    Ali Marshall C/- Christchurch Mitsubishi
    2021-10-18 20:44:15 +1300
    Anonymous pledger
    2021-10-18 10:59:11 +1300
    Anonymous pledger
    2021-10-15 20:58:29 +1300

    "We really hope you make your target, we need more businesses like this. Good luck."

    Tanya Marshall
    2021-10-15 18:10:38 +1300

    "Go you badass Hannah"

    Anonymous pledger
    2021-10-15 14:34:55 +1300
    Alexandra Blair
    2021-10-15 09:43:39 +1300

    "Hannah you have worked so hard on this project you absolutely deserve success! All the best - Alex"

    Winsome Brown
    2021-10-09 21:05:50 +1300
    Nick Wilson
    2021-10-09 11:27:34 +1300

    "Good luck reaching your goal guys. Great work! "

    Anonymous pledger
    2021-10-08 22:41:41 +1300

    "Boom! Go badass brownies go!"

    Anonymous pledger
    2021-10-08 21:36:35 +1300
    Anonymous pledger
    2021-10-08 16:30:11 +1300

    "Go Badass Brownies! "

    Followers

    Followers of Badass Brownies: chocolate brownies with a social conscience

    Badass Brownies: Chocolate Brownies With A Social Conscience

    Project 2021-09-19 16:40:55 +1200

    Not all heroes wear capes – some just eat brownies. That’s right; we want YOU to be our knight in shining armour so that we can save the day at events all over Christchurch and even further afield! The money raised by this PledgeMe campaign will allow us to add a permanent food truck trailer to our arsenal. By increasing our ability to be more mobile, we'll be able to serve more customers across more locations and meet the community’s appetite for low allergen goodness. The truck is like a stepping stone; it enables us to build our brand, raise capital and ultimately achieve our goal of helping women to re-enter the workforce.”

     

     Badass Brownie food truck trailer

     

    What Are Badass Brownies?

     

    Comparing regular brownies to Badass Brownies is like comparing a store-bought muffin with your nan’s chocolate pudding. Badass Brownies aren’t just supersonically tasty though; they play a starring role in saving the stomachs of kiwis all over the country.

     

    After struggling to find food her son could eat, who was diagnosed with the celiac gene at a young age, Badass Brownies founder Hannah started making incredibly delicious gluten-free brownies. She believes that everybody should be able to fight off those nasty symptoms from eating something you shouldn’t by having treats that suit their dietary needs.  

     

    That’s why every single brownie we create is gluten and nut-free. These aren’t your regular gluten-free brownies – full of powerful flavours and fudgy textures; they are a far cry from the dry and crumbly gluten-free cakes of yesteryear. But that’s not all; we also have a range of options for various allergens or dietary requirements, including egg-free, dairy-free, vegan, and sugar-free.

     

     

    Why Pledge?

     

    - Be a small business hero

    - Save the nation of New Zealand from lack of brownies - bloody good brownies at that

    - Support an up-and-coming female-led business

    - Grab yourself some cool rewards

    - Our superpower is making sensitive tummies happy - help us on this mission!

     

    Hannah – A Legend in the Baking

     

    Just like many other small business owners, Hannah’s income was sucker-punched by the 2020 Covid lockdown. She decided to take the chance to reinvent herself, and thus, Badass Brownies began.

     

    Before kicking ass as the owner of Badass Brownies, Hannah worked in the wellbeing industry, running laughter workshops and breathwork workshops (based on the Wim Hof Method) and holistic wellbeing programmes. Essentially, she has always been passionate about helping people to feel their best – now, she just does it with tasty treats as well.

     

    Hannah also has experience co-owning and operating several hospitality businesses in a former life. She has now drawn on this experience, added her passion for wellbeing, and mixed it all together to cook up the delight that is Badass Brownies.

     

    Hannah

     

    Brownies for Good

     

    Badass Brownies isn’t just about personal success for Hannah. Once the business has grown, this Wonder Woman will turn her attention to using the business as a way to empower others. After the end of a dysfunctional relationship, she ended up on a sole parent benefit raising two young children. Isolated, disenfranchised, and without her prior level of confidence, she needed a hero to rescue her and save the day. That hero turned out to be herself – she turned her life around by finding ways to support her wellbeing and eventually kick off her own business. That’s why she so strongly believes that all of us have a badass deep down inside ourselves, just waiting to fight their way out.

     

    Badass Brownies’ goal is to have their very own bakery and retail space in 2022 and once systems are in place and running smoothly Hannah will be offering women in similar positions the chance to gain work experience in different aspects of the Badass Brownies business. Hannah hopes to inspire the next league of brownie superheroes to try working in an industry they may not have considered before. Maybe they will be inspired to go on to become a baker or a maker of their own product at markets, or become a barista?

     

    Of course, it wouldn’t be badass if there wasn’t some wellbeing trickery to pick up along the way. Hannah promises she won’t make you get into an ice bath straight away, but learning how to relieve stress and turn on the release of happy chemicals is a given.

     

    By pledging towards this project, you are helping to contribute towards this bigger picture goal. Help us support these women to take control of their own destinies and write their own stories, just as Hannah has done.

     

    Find us:

    Online: www.badassbrownies.co.nz

    Facebook: www.facebook.com/badassbrownies

    Instagram: www.instagram.com/badass.brownies

     

     

     

    Expenses

     

    Your contribution will help cover the following:

     

    Food truck trailer $13,500.00
    Generator $1700.00
    Electrics $450.00
    Marketing $5,200.00
    Insurance $840.00
    Pledge Me fees $1625.00
    Fit out equipment $1,489.00
    TOTAL $24,804.00

     

    Rewards

    Our current range of brownies to choose from are: Sensationally Plain, Orange and Chilli, Raspberry and Dark Chocolate (DF/EF/V), Blondie (also available in DF/EF/V), Kickin Coffee (also available in DF/EF/V) and Boysenberry Ripple.

    Here's our first 'Ordinary people doing badass things' video that has hit social media - remember you can star as a super hero in your very own video too!

     

     

    Pledge now to become an extra-ordinary badass!

     

     

    You know we'd do anything to bake you badass brownies, right?

     

     

    Ordinary people doing badass things!

     

     

    More ordinary people doing extra-ordinary things to get their hands on a badass brownie!

     

     

    Thank you! 

    Comments

    Unfortunately we were unable to reach our target

    17/11/2021 at 11:19 AM

    Hello dear pledgers!

    Unfortunately we were unable to reach our target in time and although we weren't successful in raising funds, we were incredibly successful in getting ourselves out there and raising awareness about our vision and products, and that would never have happened to this extent if we hadn't run this campaign.

    I want to take this opportunity to thank all of you for your generous pledges, your support and encouragement. It has been so heartwarming to know you're out there and have our backs!

    As PledgeMe runs on an all or nothing basis, the amount you pledged won't be withdrawn from your accounts and unfortunately the rewards you had chosen won't be fulfilled either. 

    Thank you again and please continue to be badasses and look out for announcements on Instagram and Facebook of new products soon to be launched.

    Thank you again and go well,

    Hannah and the team at Badass Brownies

     

      We recently ran a PledgeMe campaign to raise funds for our food truck, which was unfortunately unsuccessful in reaching our target, but incredibly successful in getting ourselves 'out there' and raising awareness about our vision and products and starting some Big conversations. 

    Two week extension!

    03/11/2021 at 7:27 AM

    Hello dear Pledgers!

    We've got a little more time up our sleeve to reach our target, phew! The kind folk at PledgeMe realised that we still have more irons in the fire that we want to see through and have therefore granted an extension until the 16 November, 11pm. There's some badassery right there!

    A few things we have got going on:

    - We were fortunate enough to be interviewed by Newstalk ZB which went to air on Monday.

    - Yesterday Hilary Badass Barry was sent some badass brownies, let's hope she gets them and they're not abducted along the way!

    - Tomorrow our founder is stepping outside of her comfort zone and is attending a BNI (business networking) breakfast meeting, armed with badass brownie armoury to give away and to plug this campaign.

    - Today we have a meeting with the Dept of Internal Affairs (in a good way!). We're looking at how becoming a social enterprise might help expedite our desire to make a social impact by supporting women in the workplace, and if it fits with our business plan.

    - In the meantime a new product line is being developed ... "Badass Brownie Bits" ... you heard it hear first ;o)

    Thank you again for your support, without you we wouldn't even be daring to keep pushing the boundaries and challenging ourselves! Actually, that's a lie - that's what we're all about but it's nice to take you along for the ride.

    Oh, we hope you like our last epic video of ordinary people doing badass things to get to those brownies!

     

    Take it easy out there,

    Big thanks from the Badass Brownie Team

    3 days to go! Please help give the campaign an extra push and get extra-ordinary goodness happening!

    30/10/2021 at 4:36 PM

    Jeepers, only 3 days left!  I just wanted to take this opportunity to thank everyone who has pledged so far. We've raised over $5000 but still have a way to go to hit the target (if the target isn't reached, I won't get any of the funds!). I would love your help to reach this target through spreading the love! Send this campaign to a known brownie lover or two, or share it on your social media. I would really appreciate it, along with all the women who I will help get back into the workforce in the future after a successful campaign! This is also a feedback request. Is there a campaign reward you would pledge on (or you think others would pledge on) which is not currently available? Please let me know!
     
    Cheers,
     
    Hannah and the Badass Team

     

      Ruth Rout
      2021-11-15 19:45:25 +1300
      Justine Percival
      2021-11-10 13:34:32 +1300

      "We think you're amazing Han, lots of love Iris, Jono and Justine "

      Annette
      2021-11-05 07:50:25 +1300

      "You are so inspiring, love your Badass Brownies :) "

      Trish Hughes
      2021-11-03 14:48:20 +1300
      Anonymous pledger
      2021-11-01 18:54:19 +1300
      Kirsten
      2021-10-31 20:24:32 +1300

      "All the best Hannah. Can i please have a dairy free brownie? Any flavour."

      Kerrin Brizzell
      2021-10-30 20:04:47 +1300
      Anonymous pledger
      2021-10-30 17:24:32 +1300
      Sarah Donovan
      2021-10-28 21:26:39 +1300

      "Go you good thing. X"

      Anonymous pledger
      2021-10-27 14:25:18 +1300
      Julia
      2021-10-25 08:31:31 +1300

      "Good luck Hannah! From your number one 5 year old fan and the team at Make it Raw"

      Anonymous pledger
      2021-10-22 11:25:18 +1300
      Elisa Lanau
      2021-10-22 06:54:33 +1300

      "Good Luck, Hannah! You deserve to succeed. 🍀💓"

      Sarah
      2021-10-21 20:02:22 +1300
      Sandwich Rd Mafia
      2021-10-21 13:22:07 +1300

      "Great stuff Hannah. Love what you are doing and your brownies! Mike and the rest of the fisher whanau"

      Gloria Hurst
      2021-10-21 12:21:28 +1300

      "Go you little badass"

      lucy bennetto
      2021-10-21 11:33:52 +1300

      "Pledged on behalf of Bennetto Natural Foods. Getting behind local, &women building up women! We also love your awesome gluten free brownies!"

      Lance
      2021-10-19 21:05:47 +1300
      Janine Kubiak
      2021-10-19 20:16:34 +1300

      "Good luck and thanks for getting back up 💪"

      Ali Marshall C/- Christchurch Mitsubishi
      2021-10-18 20:44:15 +1300
      Anonymous pledger
      2021-10-18 10:59:11 +1300
      Anonymous pledger
      2021-10-15 20:58:29 +1300

      "We really hope you make your target, we need more businesses like this. Good luck."

      Tanya Marshall
      2021-10-15 18:10:38 +1300

      "Go you badass Hannah"

      Anonymous pledger
      2021-10-15 14:34:55 +1300
      Alexandra Blair
      2021-10-15 09:43:39 +1300

      "Hannah you have worked so hard on this project you absolutely deserve success! All the best - Alex"

      Winsome Brown
      2021-10-09 21:05:50 +1300
      Nick Wilson
      2021-10-09 11:27:34 +1300

      "Good luck reaching your goal guys. Great work! "

      Anonymous pledger
      2021-10-08 22:41:41 +1300

      "Boom! Go badass brownies go!"

      Anonymous pledger
      2021-10-08 21:36:35 +1300
      Anonymous pledger
      2021-10-08 16:30:11 +1300

      "Go Badass Brownies! "

      Followers of Badass Brownies: chocolate brownies with a social conscience

      This campaign was unsuccessful and finished on 16/11/2021 at 11:00 PM.
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