Badass Brownies: chocolate brownies with a social conscience

By Hannah Airey

NZ $4,945 pledged


35 people pledged


11 days left


NZ $24,804 minimum target


19 19% Complete

Pledges will only be confirmed if the target is reached by: 02/11/2021 at 11:00 PM (NZDT)

Make a Pledge

About

Badass Brownies: Chocolate Brownies With A Social Conscience

Project 2021-09-19 16:40:55 +1200

Not all heroes wear capes – some just eat brownies. That’s right; we want YOU to be our knight in shining armour so that we can save the day at events all over Christchurch and even further afield! The money raised by this PledgeMe campaign will allow us to add a permanent food truck trailer to our arsenal. By increasing our ability to be more mobile, we'll be able to serve more customers across more locations and meet the community’s appetite for low allergen goodness. The truck is like a stepping stone; it enables us to build our brand, raise capital and ultimately achieve our goal of helping women to re-enter the workforce.”

 

 Badass Brownie food truck trailer

 

What Are Badass Brownies?

 

Comparing regular brownies to Badass Brownies is like comparing a store-bought muffin with your nan’s chocolate pudding. Badass Brownies aren’t just supersonically tasty though; they play a starring role in saving the stomachs of kiwis all over the country.

 

After struggling to find food her son could eat, who was diagnosed with the celiac gene at a young age, Badass Brownies founder Hannah started making incredibly delicious gluten-free brownies. She believes that everybody should be able to fight off those nasty symptoms from eating something you shouldn’t by having treats that suit their dietary needs.  

 

That’s why every single brownie we create is gluten and nut-free. These aren’t your regular gluten-free brownies – full of powerful flavours and fudgy textures; they are a far cry from the dry and crumbly gluten-free cakes of yesteryear. But that’s not all; we also have a range of options for various allergens or dietary requirements, including egg-free, dairy-free, vegan, and sugar-free.

 

 

Why Pledge?

 

- Be a small business hero

- Save the nation of New Zealand from lack of brownies - bloody good brownies at that

- Support an up-and-coming female-led business

- Grab yourself some cool rewards

- Our superpower is making sensitive tummies happy - help us on this mission!

 

Hannah – A Legend in the Baking

 

Just like many other small business owners, Hannah’s income was sucker-punched by the 2020 Covid lockdown. She decided to take the chance to reinvent herself, and thus, Badass Brownies began.

 

Before kicking ass as the owner of Badass Brownies, Hannah worked in the wellbeing industry, running laughter workshops and breathwork workshops (based on the Wim Hof Method) and holistic wellbeing programmes. Essentially, she has always been passionate about helping people to feel their best – now, she just does it with tasty treats as well.

 

Hannah also has experience co-owning and operating several hospitality businesses in a former life. She has now drawn on this experience, added her passion for wellbeing, and mixed it all together to cook up the delight that is Badass Brownies.

 

Hannah

 

Brownies for Good

 

Badass Brownies isn’t just about personal success for Hannah. Once the business has grown, this Wonder Woman will turn her attention to using the business as a way to empower others. After the end of a dysfunctional relationship, she ended up on a sole parent benefit raising two young children. Isolated, disenfranchised, and without her prior level of confidence, she needed a hero to rescue her and save the day. That hero turned out to be herself – she turned her life around by finding ways to support her wellbeing and eventually kick off her own business. That’s why she so strongly believes that all of us have a badass deep down inside ourselves, just waiting to fight their way out.

 

Badass Brownies’ goal is to have their very own bakery and retail space in 2022 and once systems are in place and running smoothly Hannah will be offering women in similar positions the chance to gain work experience in different aspects of the Badass Brownies business. Hannah hopes to inspire the next league of brownie superheroes to try working in an industry they may not have considered before. Maybe they will be inspired to go on to become a baker or a maker of their own product at markets, or become a barista?

 

Of course, it wouldn’t be badass if there wasn’t some wellbeing trickery to pick up along the way. Hannah promises she won’t make you get into an ice bath straight away, but learning how to relieve stress and turn on the release of happy chemicals is a given.

 

By pledging towards this project, you are helping to contribute towards this bigger picture goal. Help us support these women to take control of their own destinies and write their own stories, just as Hannah has done.

 

Find us:

Online: www.badassbrownies.co.nz

Facebook: www.facebook.com/badassbrownies

Instagram: www.instagram.com/badass.brownies

 

 

 

Expenses

 

Your contribution will help cover the following:

 

Food truck trailer $13,500.00
Generator $1700.00
Electrics $450.00
Marketing $5,200.00
Insurance $840.00
Pledge Me fees $1625.00
Fit out equipment $1,489.00
TOTAL $24,804.00

 

Rewards

Our current range of brownies to choose from are: Sensationally Plain, Orange and Chilli, Raspberry and Dark Chocolate (DF/EF/V), Blondie (also available in DF/EF/V), Kickin Coffee (also available in DF/EF/V) and Boysenberry Ripple.

Here's our first 'Ordinary people doing badass things' video that has hit social media - remember you can star as a super hero in your very own video too!

 

 

Pledge now to become an extra-ordinary badass!

 

 

You know we'd do anything to bake you badass brownies, right?

 

 

Thank you! 

Comments

Updates

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

Pledgers 35

Anonymous pledger
2021-10-22 11:25:18 +1300
Elisa Lanau
2021-10-22 06:54:33 +1300

"Good Luck, Hannah! You deserve to succeed. 🍀💓"

Sarah
2021-10-21 20:02:22 +1300
Sandwich Rd Mafia
2021-10-21 13:22:07 +1300

"Great stuff Hannah. Love what you are doing and your brownies! Mike and the rest of the fisher whanau"

Gloria Hurst
2021-10-21 12:21:28 +1300

"Go you little badass"

lucy bennetto
2021-10-21 11:33:52 +1300

"Pledged on behalf of Bennetto Natural Foods. Getting behind local, &women building up women! We also love your awesome gluten free brownies!"

Lance
2021-10-19 21:05:47 +1300
Janine Kubiak
2021-10-19 20:16:34 +1300

"Good luck and thanks for getting back up 💪"

Ali Marshall C/- Christchurch Mitsubishi
2021-10-18 20:44:15 +1300
Anonymous pledger
2021-10-18 10:59:11 +1300
Anonymous pledger
2021-10-15 20:58:29 +1300

"We really hope you make your target, we need more businesses like this. Good luck."

Tanya Marshall
2021-10-15 18:10:38 +1300

"Go you badass Hannah"

Anonymous pledger
2021-10-15 14:34:55 +1300
Alexandra Blair
2021-10-15 09:43:39 +1300

"Hannah you have worked so hard on this project you absolutely deserve success! All the best - Alex"

Winsome Brown
2021-10-09 21:05:50 +1300
Nick Wilson
2021-10-09 11:27:34 +1300

"Good luck reaching your goal guys. Great work! "

Anonymous pledger
2021-10-08 22:41:41 +1300

"Boom! Go badass brownies go!"

Anonymous pledger
2021-10-08 21:36:35 +1300
Anonymous pledger
2021-10-08 16:30:11 +1300

"Go Badass Brownies! "

Cherie Kirk
2021-10-08 10:11:43 +1300
Jill Natalia Genet
2021-10-07 17:36:59 +1300

"Whooo Hooo!!! Everyone loves a Badass :) I fully support your mission Hannah!!"

Coralie Winn
2021-10-07 15:39:10 +1300

"We wish you well Han! Love R, S, M & C."

Tracy Fraser
2021-10-06 18:05:46 +1300

"You go girl xxx"

Harriet Clarke
2021-10-06 07:33:35 +1300

"Im so excited to help make this happen. Im obsessed with these brownies and the amazing woman behind it. "

melanie mayell
2021-10-04 22:17:25 +1300

"Thrilled to support this gorgeous venture full of feel good and taste good vibes "

Isaac Rule
2021-10-04 00:58:51 +1300

"Another inspiring project by a phenomenal person. Love you and your work Hannah! Isaac. "

Jo Oldfield
2021-10-03 21:22:54 +1300

"You are awesome Hannah and so are your Badass Brownies!! Your potential with your business is endless,and what you are doing is so inspirational! Xx"

Sally Lawson
2021-10-03 14:20:12 +1300

"Darling Hannah, here's to you and your PHENOMENAL BADASSERY! You're a LEGEND!! Delighted to support you in this new adventure! GO YOU!! "

Gareth Edwards
2021-10-03 10:51:28 +1300

"Go get ‘em missus 💚"

Camia
2021-10-01 21:20:34 +1300

"You have got this! "

Followers

Followers of Badass Brownies: chocolate brownies with a social conscience

Badass Brownies: Chocolate Brownies With A Social Conscience

Project 2021-09-19 16:40:55 +1200

Not all heroes wear capes – some just eat brownies. That’s right; we want YOU to be our knight in shining armour so that we can save the day at events all over Christchurch and even further afield! The money raised by this PledgeMe campaign will allow us to add a permanent food truck trailer to our arsenal. By increasing our ability to be more mobile, we'll be able to serve more customers across more locations and meet the community’s appetite for low allergen goodness. The truck is like a stepping stone; it enables us to build our brand, raise capital and ultimately achieve our goal of helping women to re-enter the workforce.”

 

 Badass Brownie food truck trailer

 

What Are Badass Brownies?

 

Comparing regular brownies to Badass Brownies is like comparing a store-bought muffin with your nan’s chocolate pudding. Badass Brownies aren’t just supersonically tasty though; they play a starring role in saving the stomachs of kiwis all over the country.

 

After struggling to find food her son could eat, who was diagnosed with the celiac gene at a young age, Badass Brownies founder Hannah started making incredibly delicious gluten-free brownies. She believes that everybody should be able to fight off those nasty symptoms from eating something you shouldn’t by having treats that suit their dietary needs.  

 

That’s why every single brownie we create is gluten and nut-free. These aren’t your regular gluten-free brownies – full of powerful flavours and fudgy textures; they are a far cry from the dry and crumbly gluten-free cakes of yesteryear. But that’s not all; we also have a range of options for various allergens or dietary requirements, including egg-free, dairy-free, vegan, and sugar-free.

 

 

Why Pledge?

 

- Be a small business hero

- Save the nation of New Zealand from lack of brownies - bloody good brownies at that

- Support an up-and-coming female-led business

- Grab yourself some cool rewards

- Our superpower is making sensitive tummies happy - help us on this mission!

 

Hannah – A Legend in the Baking

 

Just like many other small business owners, Hannah’s income was sucker-punched by the 2020 Covid lockdown. She decided to take the chance to reinvent herself, and thus, Badass Brownies began.

 

Before kicking ass as the owner of Badass Brownies, Hannah worked in the wellbeing industry, running laughter workshops and breathwork workshops (based on the Wim Hof Method) and holistic wellbeing programmes. Essentially, she has always been passionate about helping people to feel their best – now, she just does it with tasty treats as well.

 

Hannah also has experience co-owning and operating several hospitality businesses in a former life. She has now drawn on this experience, added her passion for wellbeing, and mixed it all together to cook up the delight that is Badass Brownies.

 

Hannah

 

Brownies for Good

 

Badass Brownies isn’t just about personal success for Hannah. Once the business has grown, this Wonder Woman will turn her attention to using the business as a way to empower others. After the end of a dysfunctional relationship, she ended up on a sole parent benefit raising two young children. Isolated, disenfranchised, and without her prior level of confidence, she needed a hero to rescue her and save the day. That hero turned out to be herself – she turned her life around by finding ways to support her wellbeing and eventually kick off her own business. That’s why she so strongly believes that all of us have a badass deep down inside ourselves, just waiting to fight their way out.

 

Badass Brownies’ goal is to have their very own bakery and retail space in 2022 and once systems are in place and running smoothly Hannah will be offering women in similar positions the chance to gain work experience in different aspects of the Badass Brownies business. Hannah hopes to inspire the next league of brownie superheroes to try working in an industry they may not have considered before. Maybe they will be inspired to go on to become a baker or a maker of their own product at markets, or become a barista?

 

Of course, it wouldn’t be badass if there wasn’t some wellbeing trickery to pick up along the way. Hannah promises she won’t make you get into an ice bath straight away, but learning how to relieve stress and turn on the release of happy chemicals is a given.

 

By pledging towards this project, you are helping to contribute towards this bigger picture goal. Help us support these women to take control of their own destinies and write their own stories, just as Hannah has done.

 

Find us:

Online: www.badassbrownies.co.nz

Facebook: www.facebook.com/badassbrownies

Instagram: www.instagram.com/badass.brownies

 

 

 

Expenses

 

Your contribution will help cover the following:

 

Food truck trailer $13,500.00
Generator $1700.00
Electrics $450.00
Marketing $5,200.00
Insurance $840.00
Pledge Me fees $1625.00
Fit out equipment $1,489.00
TOTAL $24,804.00

 

Rewards

Our current range of brownies to choose from are: Sensationally Plain, Orange and Chilli, Raspberry and Dark Chocolate (DF/EF/V), Blondie (also available in DF/EF/V), Kickin Coffee (also available in DF/EF/V) and Boysenberry Ripple.

Here's our first 'Ordinary people doing badass things' video that has hit social media - remember you can star as a super hero in your very own video too!

 

 

Pledge now to become an extra-ordinary badass!

 

 

You know we'd do anything to bake you badass brownies, right?

 

 

Thank you! 

Comments

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

Anonymous pledger
2021-10-22 11:25:18 +1300
Elisa Lanau
2021-10-22 06:54:33 +1300

"Good Luck, Hannah! You deserve to succeed. 🍀💓"

Sarah
2021-10-21 20:02:22 +1300
Sandwich Rd Mafia
2021-10-21 13:22:07 +1300

"Great stuff Hannah. Love what you are doing and your brownies! Mike and the rest of the fisher whanau"

Gloria Hurst
2021-10-21 12:21:28 +1300

"Go you little badass"

lucy bennetto
2021-10-21 11:33:52 +1300

"Pledged on behalf of Bennetto Natural Foods. Getting behind local, &women building up women! We also love your awesome gluten free brownies!"

Lance
2021-10-19 21:05:47 +1300
Janine Kubiak
2021-10-19 20:16:34 +1300

"Good luck and thanks for getting back up 💪"

Ali Marshall C/- Christchurch Mitsubishi
2021-10-18 20:44:15 +1300
Anonymous pledger
2021-10-18 10:59:11 +1300
Anonymous pledger
2021-10-15 20:58:29 +1300

"We really hope you make your target, we need more businesses like this. Good luck."

Tanya Marshall
2021-10-15 18:10:38 +1300

"Go you badass Hannah"

Anonymous pledger
2021-10-15 14:34:55 +1300
Alexandra Blair
2021-10-15 09:43:39 +1300

"Hannah you have worked so hard on this project you absolutely deserve success! All the best - Alex"

Winsome Brown
2021-10-09 21:05:50 +1300
Nick Wilson
2021-10-09 11:27:34 +1300

"Good luck reaching your goal guys. Great work! "

Anonymous pledger
2021-10-08 22:41:41 +1300

"Boom! Go badass brownies go!"

Anonymous pledger
2021-10-08 21:36:35 +1300
Anonymous pledger
2021-10-08 16:30:11 +1300

"Go Badass Brownies! "

Cherie Kirk
2021-10-08 10:11:43 +1300
Jill Natalia Genet
2021-10-07 17:36:59 +1300

"Whooo Hooo!!! Everyone loves a Badass :) I fully support your mission Hannah!!"

Coralie Winn
2021-10-07 15:39:10 +1300

"We wish you well Han! Love R, S, M & C."

Tracy Fraser
2021-10-06 18:05:46 +1300

"You go girl xxx"

Harriet Clarke
2021-10-06 07:33:35 +1300

"Im so excited to help make this happen. Im obsessed with these brownies and the amazing woman behind it. "

melanie mayell
2021-10-04 22:17:25 +1300

"Thrilled to support this gorgeous venture full of feel good and taste good vibes "

Isaac Rule
2021-10-04 00:58:51 +1300

"Another inspiring project by a phenomenal person. Love you and your work Hannah! Isaac. "

Jo Oldfield
2021-10-03 21:22:54 +1300

"You are awesome Hannah and so are your Badass Brownies!! Your potential with your business is endless,and what you are doing is so inspirational! Xx"

Sally Lawson
2021-10-03 14:20:12 +1300

"Darling Hannah, here's to you and your PHENOMENAL BADASSERY! You're a LEGEND!! Delighted to support you in this new adventure! GO YOU!! "

Gareth Edwards
2021-10-03 10:51:28 +1300

"Go get ‘em missus 💚"

Camia
2021-10-01 21:20:34 +1300

"You have got this! "

Followers of Badass Brownies: chocolate brownies with a social conscience

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