Next-Gen LooTool - Looi - Snazzy Simple Clean

By Daan Minnaar

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Next-Gen LooTool - Looi - Snazzy Simple Clean

Project 2020-08-11 16:01:16 +1200

 

Story 

 

Cleaning toilets is a nasty affair and not a topic you would bring up at a party! Until now! Through forward-thinking design over the last 3 years, we have re-invented the old loo brush into a Combo a Plunger Brush 2 in 1 - a Kiwi first!

 

 

It's not only a nasty affair to unblock a loo, especially when it's overflowing, but can be very embarrassing and costly too. The traditional plunger was designed almost 200 years ago! It's only recently that the loo brush changed and it still remains the ugly duck in the closet. The toilet brush is ugly enough, not to mention the traditional plunger, no wonder why it is hidden!!

 
 
 

 

 

Next Gen Materials

 

The hydrophobic performance is created by a silica nano-technology, also combined into the plastics., which means water doesn't stick to the surface, so almost completely dry straight after use. The materials used are also UV-Resistant. Looi adopts a different approach that uses a highly sustainable and efficient silicone UPX elastomer material that is both durable and flexible. Needless to say, Looi is Odor Free and won't smell when you sit on the Throne.  

 

It's unique durable silicone designed shape combined with split vertical multi-blades and a hollow bottom will not only clean your toilet but will clear blockages and probably save you money and embarrassment. The all-new toilet Plunger-Brush Combo. It's the Next-Gen LooTool, Snazzy, Simple, and Clean. 

 

 

 

Currently, there are 4 (potentially more) colors to choose from in the design with further development on a possible bamboo handle. Although the project is only at the concept stage, many design simulations tests have been performed to make sure the product will deliver when manufactured. Drawings and concept functionality were reviewed and verified by suppliers and the product is production-ready.

 

Ezy Grip Handle

 

 

The handle grip is ergonomically and sturdy designed and ezy on the hands giving you a perfect non-slip grip when used as a brush or plunger. The top is designed to sit snuggly in your palm when used for clearing a blockage. The handle is also changeable if required.  


 

The soft grip of the handle as well as the cap is made from the same durable materials as the bottom parts. If required a new handle can be added simply by unscrewing and adding the new one, no rocket since. 

 

 

 

 

 

 

 

 

Looi's Makeup

 

 

 

 

Roll n Wrist - Brush

 

Looi follows the toilet contours and with a simple "Roll n Wrist" action, it will wipe away any marks. The soft material won't scratch the surface of the loo.

The spiky fins on the brush effortlessly reach the underside of the rim by a simple "Roll a Wrist" action. 


 

 

 

Plunger Action

 

Regardless of how full the loo is, simply aim at the bottom opening, press down a couple of times, and.... Voilà (Wa-Lah). This anti-germ, multi-purpose design with aligned blades will give you enhance cleaning and unblocking power. The handle's sturdy design will make using the plunger, unblocking the loo, a breeze!  


 

Dynamics
 

The dock's simple design is elegant yet efficient to allow airflow to naturally dry any water residue after use. Looi is visible from the top and enhances the uniqueness and color of the brush to match the decor. The bottom of the blades acts as "legs" which allows ample airflow even while docked. 

 

 

Airflow while Docked

 

 
 

 

 

 

 

 

 

 

Why Looi is Different

 

80% of homes only have the traditional toilet brush in the bathroom which is useless if and when the loo (sink, bathtub, or basin) blocks. Rarely we'd have a plunger handy because it's normally kept in the closet/garage or shed, out of sight!

 

 

With a Looi, it will complement any bathroom setting and can be used with confidence because it's Snazzy, Smart and Ez-to-use - a complete LooTool, always available when something does go wrong. Actually, it might just save you some embarrassment or a visit from the plumber.

 

 

 

 

 

 

 
 
 
 

 

 



 

 

 

 

 
 
 
 

 

 

 

Rewards

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 

 

 

 

 

 

The Birth of Looi

 

Great inventions have come from the lack of, frustration, or simply being inspired, in this case, embarrassment. The idea began from having a "red-face moment" in the bathroom while visiting friends.

Standing around helplessly in the bathroom while the loo was filling up, thinking, "if only I had a bomb to hurl down the darn thing, what am I going to say to the crowd out there!" It was so embarrassing. It was days later when the humble Avocado jumped to mind and ultimately became the backbone of the design. The first designs were completed in 2017 and were changed a few times after that, obviously for good reason.

 

 

 

 

 

 

 

 

Rewards Timeline

 

If our goals are met and this campaign is successful, in the next few months. Manufacturing is always full of “you won’t believe this happened” stories, but being our second campaign, and if successful, we feel confident, even with COVID-19 in play, about our ability to deliver early in the New Year.

In short, a successful funding goal will allow us to start mass production within a few months, to Kiwi's first, and then the rest of the world. Our stretched Goal is setting up a company that will able to us create jobs in our own backyard. 

With your support, we can make this a reality. 

 

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 
Risks and Challenges

 

Design

We are negotiating with suppliers who can assist with fast-tracking a prototype for fine-tuning & advise. If this is successful, we'll jump into production immediately. 

 

Testing

With the vast number of toilet designs on the market today it's impossible to test the Looi on all of them.

 

Manufacturing

We don't foresee any issues with the first production run although QA will have to be managed from NZ which could potentially add some delays because of travel restrictions.

 

Delivery

With COVID-19 in play and with cross border issues in most countries, it's a hornet's nest to know if we'll be able to deliver as promised, will try our best though!

 

Environmental commitments

 

Long-lasting design

We've designed the product to be durable by using the latest high-performance materials. The plunger head is tough yet flexible enough to handle pressure when used. The sturdy handle is ergonomically designed for a strong & comfortable grip.

 

Reusability and recyclability

We intend to use only the latest durable materials in all parts which will last for years to come and will probably be recyclable. Both the handle and the brush head is replaceable.

 

Our packaging will be plain and simple carton box which is both bio-degradable and recyclable, after all, it's not the packaging that will be doing the job!

 

Sustainable materials

Lots of research went into finding the perfect combination of materials and low-impact manufacturing. Only the latest durable materials are used in all parts which will last for years to come which will probably be recyclable.

The brush head and other soft parts are made of UPX silicone/rubber which has a very high tear strength with additional properties like anti-corrosion, UV resistant, water-shedding, and anti-bacterial. The handle and grip are made of Somos, new generation plastic which also supports the above properties.

 

Environmentally friendly factories

Our manufacturing partners are highly efficient producers and are ISO accredited. Their QA and job execution plans are set up to minimize waste on materials, saving us both costs.

 

Sustainable Distribution

We intend to use Amazon for all our distribution. Amazon has one of the most advanced fulfillment networks in the world. With Fulfillment by Amazon (FBA), they store our products in Amazon's fulfillment centers, they pick, pack, ship, and provide customer service for our products. FBA can scale our business needs and reach more customers.

 

Something else

By using the plunger instead of nasty chemicals to unblock your loo, we can all help save the environment bit by bit.

 

 
 
 
 

 

 

 

Copyright Looi 2020

 

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Next-Gen LooTool - Looi - Snazzy Simple Clean

Project 2020-08-11 16:01:16 +1200

 

Story 

 

Cleaning toilets is a nasty affair and not a topic you would bring up at a party! Until now! Through forward-thinking design over the last 3 years, we have re-invented the old loo brush into a Combo a Plunger Brush 2 in 1 - a Kiwi first!

 

 

It's not only a nasty affair to unblock a loo, especially when it's overflowing, but can be very embarrassing and costly too. The traditional plunger was designed almost 200 years ago! It's only recently that the loo brush changed and it still remains the ugly duck in the closet. The toilet brush is ugly enough, not to mention the traditional plunger, no wonder why it is hidden!!

 
 
 

 

 

Next Gen Materials

 

The hydrophobic performance is created by a silica nano-technology, also combined into the plastics., which means water doesn't stick to the surface, so almost completely dry straight after use. The materials used are also UV-Resistant. Looi adopts a different approach that uses a highly sustainable and efficient silicone UPX elastomer material that is both durable and flexible. Needless to say, Looi is Odor Free and won't smell when you sit on the Throne.  

 

It's unique durable silicone designed shape combined with split vertical multi-blades and a hollow bottom will not only clean your toilet but will clear blockages and probably save you money and embarrassment. The all-new toilet Plunger-Brush Combo. It's the Next-Gen LooTool, Snazzy, Simple, and Clean. 

 

 

 

Currently, there are 4 (potentially more) colors to choose from in the design with further development on a possible bamboo handle. Although the project is only at the concept stage, many design simulations tests have been performed to make sure the product will deliver when manufactured. Drawings and concept functionality were reviewed and verified by suppliers and the product is production-ready.

 

Ezy Grip Handle

 

 

The handle grip is ergonomically and sturdy designed and ezy on the hands giving you a perfect non-slip grip when used as a brush or plunger. The top is designed to sit snuggly in your palm when used for clearing a blockage. The handle is also changeable if required.  


 

The soft grip of the handle as well as the cap is made from the same durable materials as the bottom parts. If required a new handle can be added simply by unscrewing and adding the new one, no rocket since. 

 

 

 

 

 

 

 

 

Looi's Makeup

 

 

 

 

Roll n Wrist - Brush

 

Looi follows the toilet contours and with a simple "Roll n Wrist" action, it will wipe away any marks. The soft material won't scratch the surface of the loo.

The spiky fins on the brush effortlessly reach the underside of the rim by a simple "Roll a Wrist" action. 


 

 

 

Plunger Action

 

Regardless of how full the loo is, simply aim at the bottom opening, press down a couple of times, and.... Voilà (Wa-Lah). This anti-germ, multi-purpose design with aligned blades will give you enhance cleaning and unblocking power. The handle's sturdy design will make using the plunger, unblocking the loo, a breeze!  


 

Dynamics
 

The dock's simple design is elegant yet efficient to allow airflow to naturally dry any water residue after use. Looi is visible from the top and enhances the uniqueness and color of the brush to match the decor. The bottom of the blades acts as "legs" which allows ample airflow even while docked. 

 

 

Airflow while Docked

 

 
 

 

 

 

 

 

 

 

Why Looi is Different

 

80% of homes only have the traditional toilet brush in the bathroom which is useless if and when the loo (sink, bathtub, or basin) blocks. Rarely we'd have a plunger handy because it's normally kept in the closet/garage or shed, out of sight!

 

 

With a Looi, it will complement any bathroom setting and can be used with confidence because it's Snazzy, Smart and Ez-to-use - a complete LooTool, always available when something does go wrong. Actually, it might just save you some embarrassment or a visit from the plumber.

 

 

 

 

 

 

 
 
 
 

 

 



 

 

 

 

 
 
 
 

 

 

 

Rewards

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 

 

 

 

 

 

The Birth of Looi

 

Great inventions have come from the lack of, frustration, or simply being inspired, in this case, embarrassment. The idea began from having a "red-face moment" in the bathroom while visiting friends.

Standing around helplessly in the bathroom while the loo was filling up, thinking, "if only I had a bomb to hurl down the darn thing, what am I going to say to the crowd out there!" It was so embarrassing. It was days later when the humble Avocado jumped to mind and ultimately became the backbone of the design. The first designs were completed in 2017 and were changed a few times after that, obviously for good reason.

 

 

 

 

 

 

 

 

Rewards Timeline

 

If our goals are met and this campaign is successful, in the next few months. Manufacturing is always full of “you won’t believe this happened” stories, but being our second campaign, and if successful, we feel confident, even with COVID-19 in play, about our ability to deliver early in the New Year.

In short, a successful funding goal will allow us to start mass production within a few months, to Kiwi's first, and then the rest of the world. Our stretched Goal is setting up a company that will able to us create jobs in our own backyard. 

With your support, we can make this a reality. 

 

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 
Risks and Challenges

 

Design

We are negotiating with suppliers who can assist with fast-tracking a prototype for fine-tuning & advise. If this is successful, we'll jump into production immediately. 

 

Testing

With the vast number of toilet designs on the market today it's impossible to test the Looi on all of them.

 

Manufacturing

We don't foresee any issues with the first production run although QA will have to be managed from NZ which could potentially add some delays because of travel restrictions.

 

Delivery

With COVID-19 in play and with cross border issues in most countries, it's a hornet's nest to know if we'll be able to deliver as promised, will try our best though!

 

Environmental commitments

 

Long-lasting design

We've designed the product to be durable by using the latest high-performance materials. The plunger head is tough yet flexible enough to handle pressure when used. The sturdy handle is ergonomically designed for a strong & comfortable grip.

 

Reusability and recyclability

We intend to use only the latest durable materials in all parts which will last for years to come and will probably be recyclable. Both the handle and the brush head is replaceable.

 

Our packaging will be plain and simple carton box which is both bio-degradable and recyclable, after all, it's not the packaging that will be doing the job!

 

Sustainable materials

Lots of research went into finding the perfect combination of materials and low-impact manufacturing. Only the latest durable materials are used in all parts which will last for years to come which will probably be recyclable.

The brush head and other soft parts are made of UPX silicone/rubber which has a very high tear strength with additional properties like anti-corrosion, UV resistant, water-shedding, and anti-bacterial. The handle and grip are made of Somos, new generation plastic which also supports the above properties.

 

Environmentally friendly factories

Our manufacturing partners are highly efficient producers and are ISO accredited. Their QA and job execution plans are set up to minimize waste on materials, saving us both costs.

 

Sustainable Distribution

We intend to use Amazon for all our distribution. Amazon has one of the most advanced fulfillment networks in the world. With Fulfillment by Amazon (FBA), they store our products in Amazon's fulfillment centers, they pick, pack, ship, and provide customer service for our products. FBA can scale our business needs and reach more customers.

 

Something else

By using the plunger instead of nasty chemicals to unblock your loo, we can all help save the environment bit by bit.

 

 
 
 
 

 

 

 

Copyright Looi 2020

 

Comments

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

Followers of Next-Gen LooTool - Looi - Snazzy Simple Clean

This campaign was unsuccessful and finished on 25/08/2020 at 9:00 PM.