HELP FUND: Ethically So. and support KIND + CONSCIOUS Consumption

By Annie Shaw

NZ $4,419 pledged


59 people pledged


13 days left


NZ $5,000 minimum target


88 88% Complete

Pledges will only be confirmed if the target is reached by: 30/09/2021 at 8:00 PM (NZDT)

Make a Pledge

About

HELP FUND: Ethically So. And Support KIND + CONSCIOUS Consumption

Project 2020-08-07 09:24:43 +1200

 

Kind Consumption with Ethically So.

 

Ethically So. is a low-waste online store based in New Zealand. We launched in June 2019 with the intention to share our journey to zero-waste with others. We aim to make sustainable living easy, support local New Zealand businesses, and educate others. We focus on Kind & Conscious Consumption, not over consumption.

 

Since launching our online store and successfully fulfilling over 1000 orders, we are wanting to take further steps to share our story with YOU.

 

 

 

OUR DREAM

Our dream would be to have a warehouse, and to eventually expand our online store to also being a brick and mortar store. We would love to be able to put more time into Ethically So. but this is currently difficult whilst working 40+ hours elsewhere. We know the age of digital trading is expending rapidly and to keep up with the demand we need more space.

 

We also would love to be able to attend more markets, festivals and expo days which would help us get our name, and cause out there a bit more. Eventually, this would lead to us shipping internationally.

 

Since launching just over a year ago we have grown from having products from 10 New Zealand companies, to over 200+ low-waste everyday essentials from 125+ New Zealand ownes businesses.

 

At this moment in time, all stock is in our garage. We have got to a point where we need space to expand, and we need YOUR help doing this! 

 

 

 

 

Meet the Founder

Hello! I'm Annie, the founder of Ethically So. I launched ESO. in June 2019 after travelling the world for just under 4 years. Travelling South East Asia for 6 months opened my eyes to the realisation of how much our addiction to plastic was affecting not only our planet but also the people and animals on it. I then lived in Byron Bay Australia for a year before moving to Auckland. Shortly after moving to AKL I realised how hard it was to find the everyday essential low-waste products that I could easily get my hands on in Byron Bay. 

 

After hunting hard I found a collection of plastic-free and natural beauty and bathroom products that I loved, but it wasn't easy to find them. I realised that there were so many amazing low-waste companies in New Zealand creating epic products, but they were just all over the place. So I decided to put them all in one space. Ethically So. is your rocket pocket one-stop-shop for eco-living in New Zealand. We're your digital guide to sustainability. Our aim is to not only make it easy for you by having a collectoin of eco goodies in one place, but also by helping cut down on your shipping costs and shipping emissions.

 

 

 

Who Are We For?

Ethically So. was designed for people who want to make changes in their life but have no idea where to start. We are here to walk you through the basics and help you learn along the way. They want to have a positive impact on the environment but don't know how to help. They want to support local but think it's too expensive. We are here to shine the light on the positivity of low-waste living 

-

 

Shop Responsobily, Shop Ethically So.

www.ethicallyso.com

@ethicallyso

[email protected]

Facebook | TwitterPinterest

 

 

 

Kind & Conscious Consumption

 

_______

 

CHECK OUT SOME OF OUR PRODUCTS 

 

 

 

Why Switch to Safety Razors?

In the US alone it is estimated that over 2-billion razor blade heads are thrown out every year. What makes this statistic even worse is that modern shaving cartridges are constructed of so much rubber and plastic that they cannot be recycled. So while you're enjoying the smoothest, irritation free shave of your life, rest easy knowing that you're not contributing to this statistic. We've also written a blog post on why you should make the switch!

 

 

 

 

 

 

 

 

AWWA PERIOD PANTS

Designed in NZ, our period underwear uses an ultra-thin, super absorbent layer to hold your flow, bladder leakage or discharge; and a soft wicking layer to ensure dryness and freshness - all inside the outer no-leak layer for total ease of mind. Manage your period in total comfort, and with maximum convenienc

 

 

 

 

 

 

Compostable Cling Wrap

“I’m clingy, but I won’t over stay my welcome”

Currently, our oceans are on track to have more plastic by weight than fish by 2050. it’s a daunting thought, but you can make an impact by doing something as small as ditching the plastic in your kitchen. Compostic guilt-free, home compostable cling wrap is designed to break down completely in just 12-24 weeks - instead of hundreds of years.

 

 

 

The ECO Floss

Mint flavoured Compostable Dental Floss!

Our dental floss is made from PLA. A compostable Plastic. It comes in a re-usable Glass dispenser. Making it convenient to carry with you.

 

 

 

Natural Suncream in Plastic Free Packaging

  1. SPF 50.

  2. UVA/UVB Protection.

  3. 2 Hours water resistant.

  4. Reef safe.

  5. Ocean safe (not in a PLASTIC TUBE!).

  6. Good for the whole family.

  7. NZ made

  8. Reusable packaging.

 

 

 

 

Natural Toothpaste

Maxwell & McIntyre's Coconut Oil Toothpaste harnesses the fantastic qualities of organic coconut and peppermint oil to make this great toothpaste. It is 100% natural. 

 

 

 

 

Makeup Remover Pads

Are you fed up of using chemicals to take your make up off, or maybe you even use plastic make up wipes? All you need is one of these some water and you face will be as smooth as a babies bottom. No need for nasty chemicals or products that will end up in landfill

 

 

 

_____________________________________________________________

 

Our Positive Impact

269 Trees Planted . 12 Months Climate Positive . 10.81tonnes of Carbon Reduced

We donate money on a monthly basis to ensure our workforce is climate-positive and we also support responsible tree planting.

 

Follow our ECOLOGI profile here: https://ecologi.com/ethicallysourcedlimited

ecologi

ecologies

impact

The more support we have via our website, the more trees we can plant and the more C02e we can reduce

Love Annie / Ethically So.

xxx

Comments

Updates 5

WE HIT THE 4K MARK!!!!

14/09/2021 at 2:45 PM

UPDATE

We are 81% pledged. I never thought this day would come.

16 Days to go & $931/£465 to go, which means we need less than $60/£30 per day!

 

It's crazy to think that we have had 50 pledgers this far. That's 50 people who have faith in what we are doing here at Ethically So. THANK YOU!

 

Our aim at Ethically So. has always been to make platic free living easy and to support local makers and shakers in New Zealand + Australia. Now we need your support in return (we will be forever grateful).

 

Please note you do not pay until hit our target. If we do not hit our target the money won't be taken from your account

 

Share our journey with your family and friends & help us get there!

Annie // Ethically So.

xxx

 

$11 TO GO until we hit 2/3rds!

26/08/2021 at 12:04 PM

UPDATE

We are $11 away from hiting 2/3rds of the way through our target and campaign 

 

It's crazy to think that 34 people have pledged us this far. That's 34 people who have faith in what we are doing here at Ethically So. THANK YOU!

 

Our aim at Ethically So. has always been to make platic free living easy and to support local makers and shakers in New Zealand + Australia. Now we need your support in return (we will be forever grateful).

 

Please note you do not pay until hit our target. If we do not hit our target the money won't be aken from your account

 

Share our journey with your family and friends & help us get there!

Annie // Ethically So.

xxx

 

Our Packaging!

15/08/2021 at 7:50 PM

Our Packaging

Did you know that we reuse the majority of the packaging that comes in to our store? We save all the soft packaging and the boxes to reuse again when we send out your epic parcels

 

We are so close to hitting $2.6k. Who would have thought we would actually get to over half way through hitting our pledge. We have got less than two months to go every little helps, so share our journey with your family and friends 

 

Love Annie & Jake

xxx

We are SO CLOSE to 50% of the way through! Continue your support

31/07/2021 at 1:19 PM

almost 50%

 

UPDATE

We are just over 45% of the way through

 

What roller coaster of a month this first month as been!

We are getting SO CLOSE to that half way mark

Help us get there! $213 to go, tell your friends and family.Remember sharing is caring, especially when it comes to the world of small businesses

 

Please note you do not pay until hit our target. If we do not hit our target the money won't be taken from your account

 

Share our journey with your family and friends & help us get there!

Annie // Ethically So.

xxx

Wooo! We are officially 23% of the way through!

14/07/2021 at 12:55 PM

23%pledge

UPDATE

We are super excited to announce that we have hit over our first $1k in PLEDGES from all of you amazing humans!

 

To be honest we didn't even know if we would hit $100 let alone $1000. However this is where it gets tricky. We have reached out to the majority of our resources/audience/suppliers and we still need support. Unless we hit he $5k target, we will not get access to any part of the $1.2k

 

Please note you do not pay until hit our target. If we do not hit our target the money won't be aken from your account

 

Share our journey with your family and friends & help us get there!

Annie // Ethically So.

xxx

 

    Pledgers 59

    Sandy Boal
    2021-09-16 19:48:05 +1200
    Kieran May
    2021-09-16 15:38:11 +1200

    "Keep doing what you’re doing! You’re outlook is awesome and much needed for our future! "

    Abbie Ramsdale
    2021-09-16 10:38:28 +1200

    "I love your goals and your passion to achieve them! Ngā mihi maioha. "

    Julie Cass
    2021-09-16 08:09:14 +1200

    "Good luck Annie ☺️🍀"

    Ashleigh Kooyman
    2021-09-15 14:09:59 +1200

    "Hey Annie, I love what you do and admire your entire ethos. You are amazing and so caring. Love Ashleigh from Glow Creative x"

    Kristin Celeste-Lim
    2021-09-15 11:58:47 +1200

    "Less plastic more fish!!"

    K Ez B-fink
    2021-09-15 06:48:30 +1200

    "Lots of love from Stephen, Gerry & Rachel."

    Mandy McCoy
    2021-09-14 18:34:10 +1200

    "Go Annie! X"

    Raw Nature
    2021-09-14 17:04:15 +1200

    "Hi Annie, You are an amazing person and we think there needs to be more people like you in this world. Nicky Raw Nature x"

    Emily McCulloch
    2021-09-12 21:02:52 +1200

    "So excited for the future of Ethically So! ☺️☺️"

    Anonymous pledger
    2021-09-10 10:04:20 +1200
    Katelyn
    2021-09-08 09:38:09 +1200
    Josie
    2021-09-08 09:31:14 +1200

    "Keep up the good work 💚"

    Georgie Pruden
    2021-09-08 09:08:39 +1200

    "So proud of you. You rock!!!!!"

    Jackie Benson
    2021-09-07 23:17:27 +1200

    "Good luck Annie xxxx"

    Tasman Vance
    2021-09-06 18:02:14 +1200

    "Annie has the biggest heart and Ethically So has absolutely changed the sustainability game! You’re a legend and have my full support always"

    Ngapua Allen-Naoupu
    2021-09-05 18:21:47 +1200

    "All the very best, and keep up the amazing work! Lots of love from the John Mu Collection family x "

    Margaux Hackett
    2021-09-05 15:14:16 +1200

    "Love what Ethically So is doing for the community, making it easier to take environmentally conscious decisions on consumption!"

    Emma GoodmanPledgeMe Staff
    2021-08-31 19:02:27 +1200

    "You're doing amazing! 😎"

    Sarah Grant
    2021-08-26 22:06:46 +1200

    "Love your kaupapa, wishing you success!"

    Jess
    2021-08-26 15:49:18 +1200

    "Keep up the amazing work!"

    Anonymous pledger
    2021-08-26 13:37:33 +1200

    "Again I love you and am so so proud of you, you’ve got this!! "

    Stephanie Duvander
    2021-08-26 13:18:41 +1200

    "Good luck Annabelle from YOURS"

    Milly Jeffries
    2021-08-26 12:20:09 +1200

    "Half way girl !!!! Love Milly xxx"

    Catherine Murray
    2021-08-26 12:18:25 +1200

    "Glad to be able to support Annabelle :-) "

    Aiden
    2021-08-21 12:28:52 +1200

    "Thank you for being dedicated to making a difference for the planet! "

    K Ez B-fink
    2021-08-21 08:46:47 +1200

    "Hoping that you will reach your target, love from Jean & Marie xx"

    K Ez B-fink
    2021-08-20 22:06:44 +1200

    "With love from David & Kerry xx"

    Emmie Shaw
    2021-08-17 21:29:35 +1200

    "So proud of you, love Emmie xx "

    Amy Woomack
    2021-08-11 22:03:26 +1200

    Followers 2

    Followers of HELP FUND: Ethically So. and support KIND + CONSCIOUS Consumption

    HELP FUND: Ethically So. And Support KIND + CONSCIOUS Consumption

    Project 2020-08-07 09:24:43 +1200

     

    Kind Consumption with Ethically So.

     

    Ethically So. is a low-waste online store based in New Zealand. We launched in June 2019 with the intention to share our journey to zero-waste with others. We aim to make sustainable living easy, support local New Zealand businesses, and educate others. We focus on Kind & Conscious Consumption, not over consumption.

     

    Since launching our online store and successfully fulfilling over 1000 orders, we are wanting to take further steps to share our story with YOU.

     

     

     

    OUR DREAM

    Our dream would be to have a warehouse, and to eventually expand our online store to also being a brick and mortar store. We would love to be able to put more time into Ethically So. but this is currently difficult whilst working 40+ hours elsewhere. We know the age of digital trading is expending rapidly and to keep up with the demand we need more space.

     

    We also would love to be able to attend more markets, festivals and expo days which would help us get our name, and cause out there a bit more. Eventually, this would lead to us shipping internationally.

     

    Since launching just over a year ago we have grown from having products from 10 New Zealand companies, to over 200+ low-waste everyday essentials from 125+ New Zealand ownes businesses.

     

    At this moment in time, all stock is in our garage. We have got to a point where we need space to expand, and we need YOUR help doing this! 

     

     

     

     

    Meet the Founder

    Hello! I'm Annie, the founder of Ethically So. I launched ESO. in June 2019 after travelling the world for just under 4 years. Travelling South East Asia for 6 months opened my eyes to the realisation of how much our addiction to plastic was affecting not only our planet but also the people and animals on it. I then lived in Byron Bay Australia for a year before moving to Auckland. Shortly after moving to AKL I realised how hard it was to find the everyday essential low-waste products that I could easily get my hands on in Byron Bay. 

     

    After hunting hard I found a collection of plastic-free and natural beauty and bathroom products that I loved, but it wasn't easy to find them. I realised that there were so many amazing low-waste companies in New Zealand creating epic products, but they were just all over the place. So I decided to put them all in one space. Ethically So. is your rocket pocket one-stop-shop for eco-living in New Zealand. We're your digital guide to sustainability. Our aim is to not only make it easy for you by having a collectoin of eco goodies in one place, but also by helping cut down on your shipping costs and shipping emissions.

     

     

     

    Who Are We For?

    Ethically So. was designed for people who want to make changes in their life but have no idea where to start. We are here to walk you through the basics and help you learn along the way. They want to have a positive impact on the environment but don't know how to help. They want to support local but think it's too expensive. We are here to shine the light on the positivity of low-waste living 

    -

     

    Shop Responsobily, Shop Ethically So.

    www.ethicallyso.com

    @ethicallyso

    [email protected]

    Facebook | TwitterPinterest

     

     

     

    Kind & Conscious Consumption

     

    _______

     

    CHECK OUT SOME OF OUR PRODUCTS 

     

     

     

    Why Switch to Safety Razors?

    In the US alone it is estimated that over 2-billion razor blade heads are thrown out every year. What makes this statistic even worse is that modern shaving cartridges are constructed of so much rubber and plastic that they cannot be recycled. So while you're enjoying the smoothest, irritation free shave of your life, rest easy knowing that you're not contributing to this statistic. We've also written a blog post on why you should make the switch!

     

     

     

     

     

     

     

     

    AWWA PERIOD PANTS

    Designed in NZ, our period underwear uses an ultra-thin, super absorbent layer to hold your flow, bladder leakage or discharge; and a soft wicking layer to ensure dryness and freshness - all inside the outer no-leak layer for total ease of mind. Manage your period in total comfort, and with maximum convenienc

     

     

     

     

     

     

    Compostable Cling Wrap

    “I’m clingy, but I won’t over stay my welcome”

    Currently, our oceans are on track to have more plastic by weight than fish by 2050. it’s a daunting thought, but you can make an impact by doing something as small as ditching the plastic in your kitchen. Compostic guilt-free, home compostable cling wrap is designed to break down completely in just 12-24 weeks - instead of hundreds of years.

     

     

     

    The ECO Floss

    Mint flavoured Compostable Dental Floss!

    Our dental floss is made from PLA. A compostable Plastic. It comes in a re-usable Glass dispenser. Making it convenient to carry with you.

     

     

     

    Natural Suncream in Plastic Free Packaging

    1. SPF 50.

    2. UVA/UVB Protection.

    3. 2 Hours water resistant.

    4. Reef safe.

    5. Ocean safe (not in a PLASTIC TUBE!).

    6. Good for the whole family.

    7. NZ made

    8. Reusable packaging.

     

     

     

     

    Natural Toothpaste

    Maxwell & McIntyre's Coconut Oil Toothpaste harnesses the fantastic qualities of organic coconut and peppermint oil to make this great toothpaste. It is 100% natural. 

     

     

     

     

    Makeup Remover Pads

    Are you fed up of using chemicals to take your make up off, or maybe you even use plastic make up wipes? All you need is one of these some water and you face will be as smooth as a babies bottom. No need for nasty chemicals or products that will end up in landfill

     

     

     

    _____________________________________________________________

     

    Our Positive Impact

    269 Trees Planted . 12 Months Climate Positive . 10.81tonnes of Carbon Reduced

    We donate money on a monthly basis to ensure our workforce is climate-positive and we also support responsible tree planting.

     

    Follow our ECOLOGI profile here: https://ecologi.com/ethicallysourcedlimited

    ecologi

    ecologies

    impact

    The more support we have via our website, the more trees we can plant and the more C02e we can reduce

    Love Annie / Ethically So.

    xxx

    Comments

    WE HIT THE 4K MARK!!!!

    14/09/2021 at 2:45 PM

    UPDATE

    We are 81% pledged. I never thought this day would come.

    16 Days to go & $931/£465 to go, which means we need less than $60/£30 per day!

     

    It's crazy to think that we have had 50 pledgers this far. That's 50 people who have faith in what we are doing here at Ethically So. THANK YOU!

     

    Our aim at Ethically So. has always been to make platic free living easy and to support local makers and shakers in New Zealand + Australia. Now we need your support in return (we will be forever grateful).

     

    Please note you do not pay until hit our target. If we do not hit our target the money won't be taken from your account

     

    Share our journey with your family and friends & help us get there!

    Annie // Ethically So.

    xxx

     

    $11 TO GO until we hit 2/3rds!

    26/08/2021 at 12:04 PM

    UPDATE

    We are $11 away from hiting 2/3rds of the way through our target and campaign 

     

    It's crazy to think that 34 people have pledged us this far. That's 34 people who have faith in what we are doing here at Ethically So. THANK YOU!

     

    Our aim at Ethically So. has always been to make platic free living easy and to support local makers and shakers in New Zealand + Australia. Now we need your support in return (we will be forever grateful).

     

    Please note you do not pay until hit our target. If we do not hit our target the money won't be aken from your account

     

    Share our journey with your family and friends & help us get there!

    Annie // Ethically So.

    xxx

     

    Our Packaging!

    15/08/2021 at 7:50 PM

    Our Packaging

    Did you know that we reuse the majority of the packaging that comes in to our store? We save all the soft packaging and the boxes to reuse again when we send out your epic parcels

     

    We are so close to hitting $2.6k. Who would have thought we would actually get to over half way through hitting our pledge. We have got less than two months to go every little helps, so share our journey with your family and friends 

     

    Love Annie & Jake

    xxx

    We are SO CLOSE to 50% of the way through! Continue your support

    31/07/2021 at 1:19 PM

    almost 50%

     

    UPDATE

    We are just over 45% of the way through

     

    What roller coaster of a month this first month as been!

    We are getting SO CLOSE to that half way mark

    Help us get there! $213 to go, tell your friends and family.Remember sharing is caring, especially when it comes to the world of small businesses

     

    Please note you do not pay until hit our target. If we do not hit our target the money won't be taken from your account

     

    Share our journey with your family and friends & help us get there!

    Annie // Ethically So.

    xxx

    Wooo! We are officially 23% of the way through!

    14/07/2021 at 12:55 PM

    23%pledge

    UPDATE

    We are super excited to announce that we have hit over our first $1k in PLEDGES from all of you amazing humans!

     

    To be honest we didn't even know if we would hit $100 let alone $1000. However this is where it gets tricky. We have reached out to the majority of our resources/audience/suppliers and we still need support. Unless we hit he $5k target, we will not get access to any part of the $1.2k

     

    Please note you do not pay until hit our target. If we do not hit our target the money won't be aken from your account

     

    Share our journey with your family and friends & help us get there!

    Annie // Ethically So.

    xxx

     

      Sandy Boal
      2021-09-16 19:48:05 +1200
      Kieran May
      2021-09-16 15:38:11 +1200

      "Keep doing what you’re doing! You’re outlook is awesome and much needed for our future! "

      Abbie Ramsdale
      2021-09-16 10:38:28 +1200

      "I love your goals and your passion to achieve them! Ngā mihi maioha. "

      Julie Cass
      2021-09-16 08:09:14 +1200

      "Good luck Annie ☺️🍀"

      Ashleigh Kooyman
      2021-09-15 14:09:59 +1200

      "Hey Annie, I love what you do and admire your entire ethos. You are amazing and so caring. Love Ashleigh from Glow Creative x"

      Kristin Celeste-Lim
      2021-09-15 11:58:47 +1200

      "Less plastic more fish!!"

      K Ez B-fink
      2021-09-15 06:48:30 +1200

      "Lots of love from Stephen, Gerry & Rachel."

      Mandy McCoy
      2021-09-14 18:34:10 +1200

      "Go Annie! X"

      Raw Nature
      2021-09-14 17:04:15 +1200

      "Hi Annie, You are an amazing person and we think there needs to be more people like you in this world. Nicky Raw Nature x"

      Emily McCulloch
      2021-09-12 21:02:52 +1200

      "So excited for the future of Ethically So! ☺️☺️"

      Anonymous pledger
      2021-09-10 10:04:20 +1200
      Katelyn
      2021-09-08 09:38:09 +1200
      Josie
      2021-09-08 09:31:14 +1200

      "Keep up the good work 💚"

      Georgie Pruden
      2021-09-08 09:08:39 +1200

      "So proud of you. You rock!!!!!"

      Jackie Benson
      2021-09-07 23:17:27 +1200

      "Good luck Annie xxxx"

      Tasman Vance
      2021-09-06 18:02:14 +1200

      "Annie has the biggest heart and Ethically So has absolutely changed the sustainability game! You’re a legend and have my full support always"

      Ngapua Allen-Naoupu
      2021-09-05 18:21:47 +1200

      "All the very best, and keep up the amazing work! Lots of love from the John Mu Collection family x "

      Margaux Hackett
      2021-09-05 15:14:16 +1200

      "Love what Ethically So is doing for the community, making it easier to take environmentally conscious decisions on consumption!"

      Emma GoodmanPledgeMe Staff
      2021-08-31 19:02:27 +1200

      "You're doing amazing! 😎"

      Sarah Grant
      2021-08-26 22:06:46 +1200

      "Love your kaupapa, wishing you success!"

      Jess
      2021-08-26 15:49:18 +1200

      "Keep up the amazing work!"

      Anonymous pledger
      2021-08-26 13:37:33 +1200

      "Again I love you and am so so proud of you, you’ve got this!! "

      Stephanie Duvander
      2021-08-26 13:18:41 +1200

      "Good luck Annabelle from YOURS"

      Milly Jeffries
      2021-08-26 12:20:09 +1200

      "Half way girl !!!! Love Milly xxx"

      Catherine Murray
      2021-08-26 12:18:25 +1200

      "Glad to be able to support Annabelle :-) "

      Aiden
      2021-08-21 12:28:52 +1200

      "Thank you for being dedicated to making a difference for the planet! "

      K Ez B-fink
      2021-08-21 08:46:47 +1200

      "Hoping that you will reach your target, love from Jean & Marie xx"

      K Ez B-fink
      2021-08-20 22:06:44 +1200

      "With love from David & Kerry xx"

      Emmie Shaw
      2021-08-17 21:29:35 +1200

      "So proud of you, love Emmie xx "

      Amy Woomack
      2021-08-11 22:03:26 +1200

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