OCHO Limited
By Jim O'Malley
PledgeMe.Investment
Food,
NZ $498,000 pledged
603 people pledged
Closed
NZ $300,000 minimum target
This campaign hit its maximum target on 09/11/2021 at 2:53 PM and is now closed.
Make a PledgeAbout
OCHO Limited
WHO ARE WE?
ESTABLISHMENT AND RELOCATION
OCHO is a chocolate manufacturing company in Dunedin which was formed in response to the closure of the Cadbury factory here in 2019. We are a bean to bar chocolate manufacturer. All of our cacao is sourced from farmers in the Pacific. We make sure that the money we pay for our beans makes the local economies as strong as we can make them. At home we were the first accredited Living Wage Aotearoa company in Dunedin and are committed to making OCHO a business that is good for our community, the environment and our customers. Our chocolate is true to the essence of craft chocolate being bean to bar and with just two ingredients, beans and sugar.
OUR PEOPLE
Jim O'Malley: Chair of the Board, Managing Director
Jim has been the Chair of the Board since OCHO was formed in 2017.
Jason Lindsey: Board Member
Jason came to the board of OCHO with significant experience in large companies and start ups.
Scott Muir: Board Member
Scott has a long career in the music industry and the arts sector at both the operational and the governance level. He brings to the OCHO board governance and small business strategic direction skills.
OCHO has a board that has wide experience in small business startup as well as large corporations. They bring a wide range of business experience to OCHO and are committed to the social and environmental goals of OCHO. The production team at OCHO has been making chocolate since 2014 from before the establishment of the current company, when the old OCHO was a small local producer. The team has taken their experience of artisanal chocolate making and applied it to factory scale craft chocolate manufacturing resulting in the production volumes which are capable of supporting a national footprint without sacrificing the quality associated with small volume craft chocolate manufacturing.

WHAT WE HAVE ACHIEVED TO DATE
ESTABLISHMENT AND RELOCATION
After setting up in Vogel Street we moved into our new fit for purpose factory in January of 2019 and went into full production in the middle of that year.
PRODUCTION CAPACITY IMPROVEMENT
We are capable of producing 850kg of bulk chocolate every week and can temper 350kg of finished bars a week. Approximately 100kg of the bulk chocolate capacity is used in the manufacture of drinking chocolate and cocoa butter. This leaves an unused capacity of 400kg a week.
NEW PRODUCTS & PRODUCT EXTENSION
- Refocusing our in-house tours for the New Zealand visitors
- Award - winning limited release Hot Cross Buns
- Drinking chocolate
PEOPLE
We have a highly skilled, diverse and committed group of individuals who share a sense of ownership in OHCO’s success.
WHAT'S NEXT?
PRODUCTION
The investment in new packaging and additional packing equipment will achieve improved efficiencies in the manufacturing process by replacing highly repetitive and labour intensive tasks with automation. This will reduce labour contributions to the cost of goods and also improve the workplace environment for the production team. In fact, both our accountants and our production team are very excited about getting this new equipment!
The increase in tempering equipment will increase production capacity for finished chocolate from 300kg/wk to 600 kg/wk. It is part of a strategic investment plan where chocolate tempering capacity is brought into alignment with the existing bulk chocolate manufacturing maximum capacity of 1 tonne/wk in stepwise investments that match near term market growth goals. It is anticipated that this increased production capacity should be sufficient to support $1.6 million sales revenue which we believe, if achieved, to be sufficient to fund further equipment purchases thereafter.
RISKS
SUPPLY CHAIN: RAW MATERIAL SUPPLY
OCHO imports its beans from the South Pacific. Two potential risks exist for bean supply. These are destruction of crops due to extreme weather events, such as hurricanes, and disruption of the supply chain and shipping issues.
Mitigation
- By sourcing throughout the Pacific, we can respond to production losses by sourcing from other regions while the affected area recovers
- We will be bulk-buying beans and retaining six months’ supply on hand
WORKFORCE CAPABILITY: LOSS OF KEY STAFF OR TEAM CULTURE
As a craft manufacturer we rely heavily upon the capacity and capability of our staff.
Mitigation
- We have a training programme in place to ensure more than one person can perform every key activity
- Every task is described in our staff training and procedure manuals
- We remunerate our employees above industry standards and pay attention to the work life balance of our employees.
QUALITY ASSURANCE: FOOD, HEALTH AND SAFETY
As a food manufacturer, food safety is always front of mind.
Mitigation
- Established food safety, food allergen and product recall plans in place and tested regularly.
- Milk allergens are dealt with using separate production equipment.
- By its nature, chocolate is a simple food product which does not support the type of microbial life that is associated with food spoilage
FINANCIAL STABILITY
Ensuring financial liquidity is a prerequisite for any ongoing business, along with sound Board Governance and associated planning.
Mitigation
- Capital raise by PledgeMe to support liquidity, strategic market development and cost reduction
- Maintaining positive relationship with our shareholders and banking partner
- Having in place sound Board oversight and internal controls
EXTERNAL MARKET IMPACTS
As company previously reliant upon a narrow sales base the impact of Covid 19 was significant.
Mitigation
- Diversification of our sales channels within our strategy
- New product developments
- Strengthening our sales force in key metro areas
A Note from PledgeMe
We have completed Equifax checks on OCHO Limited, and their Directors, as well as Google and Insolvency checks. There were no adverse findings.
Updates
Hey! Thanks for checking out this project.
We haven't made any updates yet, follow us if you want to be notified when we do.
Details
Offer Details
Current Valuation | 2,285,700 |
Raise Minimum | 300,000 |
Raise Maximum | 500,000 |
Share Price | 100.00 |
Minimum Pledge | 200.00 |
Maximum Shares Offered | 5,000 |
Explanation of valuation:
The valuation of the shares has been set to match the original share price, from the crowdfunding raise in 2017, and the price at which the shares are currently traded among shareholders.
Financial Summary
Prev Year | Current Year | Est. FY 2025 | Est. FY 2026 | |
---|---|---|---|---|
Revenue | NZ $537,260 | NZ $626,546 | NZ $783,179 | NZ $1,018,144 |
Operating Expenses | NZ $285,413 | NZ $288,312 | NZ $273,437 | NZ $273,437 |
EBITDA | -NZ $17,233 | -NZ $52,936 | NZ $32,698 | NZ $131,250 |
Net Profit | -NZ $192,735 | -NZ $244,332 | -NZ $152,282 | -NZ $39,702 |
Company Details
Company Name: Ocho Limited
Company Number: 6435392
Company Documents
Director Details
Name | Role | Profile URL | Invested? |
---|---|---|---|
James O'Malley | Director | https://www.dunedin.govt.nz/council/mayor-and-councillors/cr-jim-omalley | ✔ |
Scott Muir | Director | http:// | ✔ |
Jason Lindsey | Director | https://nz.linkedin.com/in/jason-lindsey-36756650 | ✗ |
Questions 9
When do we receive the discount code? Waiting to order some chocolates to give as Christmas gifts :)
Posted on 19-11-2021 by Marc CuThanks Marc. We are pocessing the new shareholders right now. We will have everone loaded up to the compnaies office in a little over a week and then will be sending out the new discount code.
Great to have you on board!
Answered on 22-11-2021 by Jim O'Malley
Hi, well done on reaching minimum. In the future any plans to list on the NZX?
Posted on 01-11-2021 by Geoffrey ReedHi Geoffrey. We don't plan to join the NZX. Largely because we would be exposed to hostile takeover in the same way that Cadbury was. After this campaign closes we are going to launch a share exchange portal on our webpage so that people who want to buy or sell shares in the future can contact each other.
Answered on 02-11-2021 by Jim O'Malley
Woo hoo OCHO, half way there! Congratulations. This has been better than watching Netflix.
Posted on 31-10-2021 by Frances CollinsThanks Frances. A story with a cast of thousands!
Answered on 01-11-2021 by Jim O'Malley
What is the difference between making a pledge and buying shares? I would prefer to buy share's in your company. Please clarify for me.
Posted on 30-10-2021 by Norm CrossHi Norm, thanks for your support.
A pledge is a promise to buy.
When the campaign goal is reached and the campaign closes, your pledge (promise to buy shares) converts to a purchase. If we don’t hit $300,000 minimum, no shares can be bought
Answered on 31-10-2021 by Jim O'Malley
Related to Angela’s question on when we can expect a return on our investment - you mention “liquidity monitor” so it’s only when we sell our shares, or have I interpreted that incorrectly? Thank you.
Posted on 29-10-2021 by Raewynne (Rj) MurfittHi Rj. No the liquidity monitor is the money available to the company. It is essentially the company's bank balance. So it will determine how much is available to be allocated for reinvestment or dividends. So, if we see the growth we have modelled we a hoping that by FY 2024/25 to be in a position to talk to you, the owners, on how you would want the profits used between reinvestment into growth and payment of dividends. It doesn't require you selling your shares.
Answered on 30-10-2021 by Jim O'Malley
Please confirm that shares purchased now have the same rights benefits etc etc as ones i already own. So a projected return in 2025 on shares purchased today equally applies to my existing shares.
Thanks Colin
Hi Colin. Yes the new shares being offered are identcal to the existing shares in value and rights
Answered on 30-10-2021 by Jim O'Malley
Question on financials (from an original PledgeMe investor). Bank overdraft went from nil in 20’ to more than $100k in 21’. Could you clarify what has driven that and what it’s been for? Could be related, but there is basically zero cash or equivalents on hand - why’s that? What will happen to these in the case that the minimum raise isn’t met? Thanks, William
Posted on 28-10-2021 by William TownsendHi William. On Page 19 are the financials up to the current year. As you will see the EBIDTA has been negative during this period (but improving year on year) this has resulted in us having to use the overdraft facility. We finished out the 20/21 financial year to get a clearer understanding of where we stood before launching this campaign. The modelling looking forward is on page 23. As you can see we are modelling a small loss again this year but after that we are modelling positive earning and returns approaching 10% by 24/25. So we will need a small amount of working capital (see pgs 10 & 11). Yes a failure to achieve the campaign minimum would require us to secure that working capital from somewhere else. But as I write this we are only $80k away from reaching that target and almost 200 people are registered to join the campaign when it goes public on Nov 1st. The average pledge so far has been $1000. So it seems unlikely we would not reach the minimum.
Answered on 30-10-2021 by Jim O'Malley
Same question as Angela Davies =
Hi team, do you expect us to receive a return on investment in the future (not immediately). I’m already a shareholder and thinking of buying more.
Hi Susan. See my resonse to Angela. Thanks
Answered on 27-10-2021 by Jim O'Malley
Hi team, do you expect us to receive a return on investment in the future (not immediately). I’m already a shareholder and thinking of buying more. Cheers
Posted on 26-10-2021 by Angela DaviesThanks for your question. If you have a look at the liqudity monitor on page 23 you can see that we are modelling to begin to see strong returns in the FY2024/25. So we are planning that you will begin to see returns a little over three years from now. Obviously alot depends on how the economy is but we feel we have been conservative in our modelling
Answered on 27-10-2021 by Jim O'Malley
Pledgers 603

09/11/2021 at 2:53pm

09/11/2021 at 2:47pm

09/11/2021 at 2:47pm

09/11/2021 at 2:44pm

09/11/2021 at 2:42pm

09/11/2021 at 2:36pm

09/11/2021 at 2:33pm

09/11/2021 at 2:32pm

09/11/2021 at 2:31pm
09/11/2021 at 2:31pm

09/11/2021 at 2:31pm

09/11/2021 at 2:28pm

09/11/2021 at 2:27pm

09/11/2021 at 1:49pm

09/11/2021 at 1:26pm

09/11/2021 at 12:54pm

09/11/2021 at 12:25pm

09/11/2021 at 12:12pm

09/11/2021 at 11:56am
"Chocolate - something that will hopefully never go away!"

09/11/2021 at 11:43am

09/11/2021 at 11:04am
"Best craft chocolate in Aotearoa. Love the relationships with the Pacific, the ethos. "

09/11/2021 at 10:59am
09/11/2021 at 9:34am
08/11/2021 at 10:07pm
08/11/2021 at 9:05pm

08/11/2021 at 8:41pm
"Nearly there! "
08/11/2021 at 8:06pm

08/11/2021 at 4:38pm
"Woo hoo to add to the shares I already have"

08/11/2021 at 2:47pm

08/11/2021 at 1:47pm
Followers 23
Followers of OCHO Limited
OCHO Limited
WHO ARE WE?
ESTABLISHMENT AND RELOCATION
OCHO is a chocolate manufacturing company in Dunedin which was formed in response to the closure of the Cadbury factory here in 2019. We are a bean to bar chocolate manufacturer. All of our cacao is sourced from farmers in the Pacific. We make sure that the money we pay for our beans makes the local economies as strong as we can make them. At home we were the first accredited Living Wage Aotearoa company in Dunedin and are committed to making OCHO a business that is good for our community, the environment and our customers. Our chocolate is true to the essence of craft chocolate being bean to bar and with just two ingredients, beans and sugar.
OUR PEOPLE
Jim O'Malley: Chair of the Board, Managing Director
Jim has been the Chair of the Board since OCHO was formed in 2017.
Jason Lindsey: Board Member
Jason came to the board of OCHO with significant experience in large companies and start ups.
Scott Muir: Board Member
Scott has a long career in the music industry and the arts sector at both the operational and the governance level. He brings to the OCHO board governance and small business strategic direction skills.
OCHO has a board that has wide experience in small business startup as well as large corporations. They bring a wide range of business experience to OCHO and are committed to the social and environmental goals of OCHO. The production team at OCHO has been making chocolate since 2014 from before the establishment of the current company, when the old OCHO was a small local producer. The team has taken their experience of artisanal chocolate making and applied it to factory scale craft chocolate manufacturing resulting in the production volumes which are capable of supporting a national footprint without sacrificing the quality associated with small volume craft chocolate manufacturing.

WHAT WE HAVE ACHIEVED TO DATE
ESTABLISHMENT AND RELOCATION
After setting up in Vogel Street we moved into our new fit for purpose factory in January of 2019 and went into full production in the middle of that year.
PRODUCTION CAPACITY IMPROVEMENT
We are capable of producing 850kg of bulk chocolate every week and can temper 350kg of finished bars a week. Approximately 100kg of the bulk chocolate capacity is used in the manufacture of drinking chocolate and cocoa butter. This leaves an unused capacity of 400kg a week.
NEW PRODUCTS & PRODUCT EXTENSION
- Refocusing our in-house tours for the New Zealand visitors
- Award - winning limited release Hot Cross Buns
- Drinking chocolate
PEOPLE
We have a highly skilled, diverse and committed group of individuals who share a sense of ownership in OHCO’s success.
WHAT'S NEXT?
PRODUCTION
The investment in new packaging and additional packing equipment will achieve improved efficiencies in the manufacturing process by replacing highly repetitive and labour intensive tasks with automation. This will reduce labour contributions to the cost of goods and also improve the workplace environment for the production team. In fact, both our accountants and our production team are very excited about getting this new equipment!
The increase in tempering equipment will increase production capacity for finished chocolate from 300kg/wk to 600 kg/wk. It is part of a strategic investment plan where chocolate tempering capacity is brought into alignment with the existing bulk chocolate manufacturing maximum capacity of 1 tonne/wk in stepwise investments that match near term market growth goals. It is anticipated that this increased production capacity should be sufficient to support $1.6 million sales revenue which we believe, if achieved, to be sufficient to fund further equipment purchases thereafter.
RISKS
SUPPLY CHAIN: RAW MATERIAL SUPPLY
OCHO imports its beans from the South Pacific. Two potential risks exist for bean supply. These are destruction of crops due to extreme weather events, such as hurricanes, and disruption of the supply chain and shipping issues.
Mitigation
- By sourcing throughout the Pacific, we can respond to production losses by sourcing from other regions while the affected area recovers
- We will be bulk-buying beans and retaining six months’ supply on hand
WORKFORCE CAPABILITY: LOSS OF KEY STAFF OR TEAM CULTURE
As a craft manufacturer we rely heavily upon the capacity and capability of our staff.
Mitigation
- We have a training programme in place to ensure more than one person can perform every key activity
- Every task is described in our staff training and procedure manuals
- We remunerate our employees above industry standards and pay attention to the work life balance of our employees.
QUALITY ASSURANCE: FOOD, HEALTH AND SAFETY
As a food manufacturer, food safety is always front of mind.
Mitigation
- Established food safety, food allergen and product recall plans in place and tested regularly.
- Milk allergens are dealt with using separate production equipment.
- By its nature, chocolate is a simple food product which does not support the type of microbial life that is associated with food spoilage
FINANCIAL STABILITY
Ensuring financial liquidity is a prerequisite for any ongoing business, along with sound Board Governance and associated planning.
Mitigation
- Capital raise by PledgeMe to support liquidity, strategic market development and cost reduction
- Maintaining positive relationship with our shareholders and banking partner
- Having in place sound Board oversight and internal controls
EXTERNAL MARKET IMPACTS
As company previously reliant upon a narrow sales base the impact of Covid 19 was significant.
Mitigation
- Diversification of our sales channels within our strategy
- New product developments
- Strengthening our sales force in key metro areas
A Note from PledgeMe
We have completed Equifax checks on OCHO Limited, and their Directors, as well as Google and Insolvency checks. There were no adverse findings.
Hey! Thanks for checking out this project.
We haven't made any updates yet, follow us if you want to be notified when we do.
Offer Details
Current Valuation | 2,285,700 |
Raise Minimum | 300,000 |
Raise Maximum | 500,000 |
Share Price | 100.00 |
Minimum Pledge | 200.00 |
Maximum Shares Offered | 5,000 |
Explanation of valuation:
The valuation of the shares has been set to match the original share price, from the crowdfunding raise in 2017, and the price at which the shares are currently traded among shareholders.
Financial Summary
Prev Year | Current Year | Est. FY 2025 | Est. FY 2026 | |
---|---|---|---|---|
Revenue | NZ $537,260 | NZ $626,546 | NZ $783,179 | NZ $1,018,144 |
Operating Expenses | NZ $285,413 | NZ $288,312 | NZ $273,437 | NZ $273,437 |
EBITDA | -NZ $17,233 | -NZ $52,936 | NZ $32,698 | NZ $131,250 |
Net Profit | -NZ $192,735 | -NZ $244,332 | -NZ $152,282 | -NZ $39,702 |
Company Details
Company Name: Ocho Limited
Company Number: 6435392
Company Documents
Director Details
Name | Role | Profile URL | Invested? |
---|---|---|---|
James O'Malley | Director | https://www.dunedin.govt.nz/council/mayor-and-councillors/cr-jim-omalley | ✔ |
Scott Muir | Director | http:// | ✔ |
Jason Lindsey | Director | https://nz.linkedin.com/in/jason-lindsey-36756650 | ✗ |
When do we receive the discount code? Waiting to order some chocolates to give as Christmas gifts :)
Posted on 19-11-2021 by Marc CuThanks Marc. We are pocessing the new shareholders right now. We will have everone loaded up to the compnaies office in a little over a week and then will be sending out the new discount code.
Great to have you on board!
Answered on 22-11-2021 by Jim O'Malley
Hi, well done on reaching minimum. In the future any plans to list on the NZX?
Posted on 01-11-2021 by Geoffrey ReedHi Geoffrey. We don't plan to join the NZX. Largely because we would be exposed to hostile takeover in the same way that Cadbury was. After this campaign closes we are going to launch a share exchange portal on our webpage so that people who want to buy or sell shares in the future can contact each other.
Answered on 02-11-2021 by Jim O'Malley
Woo hoo OCHO, half way there! Congratulations. This has been better than watching Netflix.
Posted on 31-10-2021 by Frances CollinsThanks Frances. A story with a cast of thousands!
Answered on 01-11-2021 by Jim O'Malley
What is the difference between making a pledge and buying shares? I would prefer to buy share's in your company. Please clarify for me.
Posted on 30-10-2021 by Norm CrossHi Norm, thanks for your support.
A pledge is a promise to buy.
When the campaign goal is reached and the campaign closes, your pledge (promise to buy shares) converts to a purchase. If we don’t hit $300,000 minimum, no shares can be bought
Answered on 31-10-2021 by Jim O'Malley
Related to Angela’s question on when we can expect a return on our investment - you mention “liquidity monitor” so it’s only when we sell our shares, or have I interpreted that incorrectly? Thank you.
Posted on 29-10-2021 by Raewynne (Rj) MurfittHi Rj. No the liquidity monitor is the money available to the company. It is essentially the company's bank balance. So it will determine how much is available to be allocated for reinvestment or dividends. So, if we see the growth we have modelled we a hoping that by FY 2024/25 to be in a position to talk to you, the owners, on how you would want the profits used between reinvestment into growth and payment of dividends. It doesn't require you selling your shares.
Answered on 30-10-2021 by Jim O'Malley
Please confirm that shares purchased now have the same rights benefits etc etc as ones i already own. So a projected return in 2025 on shares purchased today equally applies to my existing shares.
Thanks Colin
Hi Colin. Yes the new shares being offered are identcal to the existing shares in value and rights
Answered on 30-10-2021 by Jim O'Malley
Question on financials (from an original PledgeMe investor). Bank overdraft went from nil in 20’ to more than $100k in 21’. Could you clarify what has driven that and what it’s been for? Could be related, but there is basically zero cash or equivalents on hand - why’s that? What will happen to these in the case that the minimum raise isn’t met? Thanks, William
Posted on 28-10-2021 by William TownsendHi William. On Page 19 are the financials up to the current year. As you will see the EBIDTA has been negative during this period (but improving year on year) this has resulted in us having to use the overdraft facility. We finished out the 20/21 financial year to get a clearer understanding of where we stood before launching this campaign. The modelling looking forward is on page 23. As you can see we are modelling a small loss again this year but after that we are modelling positive earning and returns approaching 10% by 24/25. So we will need a small amount of working capital (see pgs 10 & 11). Yes a failure to achieve the campaign minimum would require us to secure that working capital from somewhere else. But as I write this we are only $80k away from reaching that target and almost 200 people are registered to join the campaign when it goes public on Nov 1st. The average pledge so far has been $1000. So it seems unlikely we would not reach the minimum.
Answered on 30-10-2021 by Jim O'Malley
Same question as Angela Davies =
Hi team, do you expect us to receive a return on investment in the future (not immediately). I’m already a shareholder and thinking of buying more.
Hi Susan. See my resonse to Angela. Thanks
Answered on 27-10-2021 by Jim O'Malley
Hi team, do you expect us to receive a return on investment in the future (not immediately). I’m already a shareholder and thinking of buying more. Cheers
Posted on 26-10-2021 by Angela DaviesThanks for your question. If you have a look at the liqudity monitor on page 23 you can see that we are modelling to begin to see strong returns in the FY2024/25. So we are planning that you will begin to see returns a little over three years from now. Obviously alot depends on how the economy is but we feel we have been conservative in our modelling
Answered on 27-10-2021 by Jim O'Malley
Followers of OCHO Limited

09/11/2021 at 2:53pm

09/11/2021 at 2:47pm

09/11/2021 at 2:47pm

09/11/2021 at 2:44pm

09/11/2021 at 2:42pm

09/11/2021 at 2:36pm

09/11/2021 at 2:33pm

09/11/2021 at 2:32pm

09/11/2021 at 2:31pm
09/11/2021 at 2:31pm

09/11/2021 at 2:31pm

09/11/2021 at 2:28pm

09/11/2021 at 2:27pm

09/11/2021 at 1:49pm

09/11/2021 at 1:26pm

09/11/2021 at 12:54pm

09/11/2021 at 12:25pm

09/11/2021 at 12:12pm

09/11/2021 at 11:56am
"Chocolate - something that will hopefully never go away!"

09/11/2021 at 11:43am

09/11/2021 at 11:04am
"Best craft chocolate in Aotearoa. Love the relationships with the Pacific, the ethos. "

09/11/2021 at 10:59am
09/11/2021 at 9:34am
08/11/2021 at 10:07pm
08/11/2021 at 9:05pm

08/11/2021 at 8:41pm
"Nearly there! "
08/11/2021 at 8:06pm

08/11/2021 at 4:38pm
"Woo hoo to add to the shares I already have"

08/11/2021 at 2:47pm
