Henrys Skincare Limited
By Henry’s
NZ $33,000 pledged
19 people pledged
Closed
NZ $30,000 minimum target
This campaign was successful and closed on 03/06/2021 at 6:00 PM.
Make a PledgeAbout
Henrys Skincare Limited
__________________________
Letter From Founders
We founded Henry’s because we believe we can provide exceptional high quality skincare products for modern men all around the world — delivered directly to their door. Serving and innovating for our customers is at the heart of what we do and remains our number one priority. Driven by passion, our vision is to become the number one ultra-premium natural skincare brand in the world for style-conscious men.
We forecast that, in the long run, this commitment to excellence and innovation for our customers will bring Henry’s Skincare and its shareholders the greatest economic returns. We are delighted you are considering an investment in Henry’s and are reading this Information Memorandum.
Rendered Image
Changing The Game
Henry’s aims to offer ultra-premium high-performance skincare specifically formulated for men. Our proposed collection of men’s skincare products are made with the highest-quality natural ingredients and results driven high-performance formulas.
The Power of Natural
Stock image
Henry's is inspired by nature.
We harness the power of scientifically proven natural ingredients to deliver effective high-performance skincare specifically formulated for men.
Sustainability: Thinking Different
As a brand we are addressing sustainability differently in our choice of packaging in response to the issue of plastic waste in our oceans water ways. We plan to use recycled ocean waste plastic in our packaging to help remove 1:1 plastic from our oceans water ways.
What is the Opportunity?
As a result of environmental awareness, and trends led by millennial consumers, and greater knowledge about wellness, many of today’s consumers are demanding greater transparency and higher quality in the products they purchase.
More consumers want to know where their products come from and what their ingredients are. Fuelling growth is a rising awareness among males regarding personal grooming, which is driving the demand for men's skincare products globally, with increasing disposable income also favouring market growth.
Demand for men's skincare solutions is principally being driven by the growing popularity and demand for products with natural extracts. Henrys aims
to deliver high-performance skincare powered with advanced formulations and scientifically proven natural ingredients that deliver results. Henrys caters to a higher end male consumer demographic with more disposable income.
The demand for cleansers, face wash, and sunscreen is outpacing that of shave care essentials — showing that male grooming is moving beyond the basics of fragrance and shaving.
- The global men's skincare products market is anticipated to reach $18.92 billion by 2027, according to a new report by Grand View Research. The market is forecasted to expand at a CAGR of 6.2% from 2020 to 2027.
- Male-targeted skin-care product sales jumped 7% in the past year.
What is our competitive advantage?
We plan to use scientifically proven natural ingredients and effective propietary formulations in our products, our skincare products aim to provide targeted solutions for male skin concerns and are designed to be effective and straightforward to use. We are confident in our unique product offerings, brand positioning, our strategic partnerships and most of all our performance marketing strategy which leverages cost effective digital marketing channels and a Direct To Consumer distribution model.
How Big is The Market?
Australia / New Zealand
The latest market research data from Roy Morgan a leading Australian market research firm, shows Just over 1 million Australian Millennial men (34% of Millennial men) are using and buying more skincare products than ever before. On average over a six month period male millennials buy some type of skincare product. Our target market male millennials account for the fastest growing segment in the men’s skincare market globally.
- Euromonitor notes that the male grooming market in New Zealand is expected to experience growth, with online subscription models a major disruptor in the industry.
- The North American male grooming market is expected to grow 4.1% annually between 2019 and 2027.
The global men’s skincare market is growing at a fast pace, which means there are many opportunities for emerging and established brands. Men are becoming more aware of natural grooming skincare products and are seeking those without harsh chemicals for their skin routines. This presents a viable market opportunity for Henry's.
Global Market
Men’s global skincare market is valued at $12.8Bn— projected to grow to $19.1Bn by 2027, with men’s premium natural skincare accounting for $2.8Bn of the current $12.8Bn and $4.1Bn of the projected $19.1Bn global growth.
Reference: Future Market Insights Report,2019 Analysis and Review of Men’s Skincare Market.
Reference: Roy Morgan Research Single Source, January – December 2019, Millennials aged 18-35yrs old who use skincare products:
Henry’s is meeting growing global demand for men's natural skincare products by offering it's unique high-performance New Zealand-made natural skincare products that cater to modern men's skincare needs. Our proposed effective high quality products work naturally, whilst reducing environmental impact by using sustainable packaging such as ocean waste plastic collected from the worlds water ways.
Henry’s aims to become a major player in the men’s global premium natural skincare market with a goal to capture a significant share of the rapidly expanding $2.8Bn men’s premium natural skincare market by 2025. We will initially be focussing on serving the Australasian market with future aims to bring our high-quality men’s skincare further into specific foreign markets such as California, North America and the Chinese market where the natural products category has been growing at 15 to 20 per cent a year.
What Do Investors Get?
Share Offer
We are offering investors an opportunity to invest in Henry's at ground level. We're offering up to 85,000 non-voting shares at $1.00 each, which equates to a total of 12.00% of the shares in Henrys Skincare Limited. The minimum number of shares you can purchase is 1,000 shares ($1,000).
Shareholder Value:
Based on our conservative projections we forecast achieving our ultimate revenue growth target over the next 4 years, for this reason profits will be reinvested into fuelling growth.
About our Team
What we've done so far
What's next?
Over the next 4 years we forecast accelerating revenue growth and brand recognition through out New Zealand and Australia. We're focussed on growing Henry's into the largest player in the men's premium natural skincare market in New Zealand & Australia. We have a clear road map and a solid 4 year plan of action with a forecasted exit within 5 years.
Allocation of funds
Risks and Challenges
A note from PledgeMe
We have completed Veda checks on the company, Henrys Skincare Limited, and their Directors, as well as Google and Insolvency checks. There were no adverse findings.
Updates 5
20hours Remaining!
02/06/2021 at 8:40 PM
Thank You to all our pledgers. We’re excited to get business going, we wouldn’t have done it without all your support. We look forward to keeping everyone updated with Henry’s journey.
Thank You
Henry’s
100% Minimum Funded!
31/05/2021 at 7:11 PM
We've now reached our minimum raise target. Many Thanks to all our pledgers.
A reminder that we only have three days left. For any new investors that want to jump on board, this is your chance.
Thank you
Henry's
90% Minimum Funded!
25/05/2021 at 11:44 AM
With Just under 10 Days to go, we are now 90% funded towards the minimum goal. Thank you to everyone that has invested and pledged, including the latest investors to join us since our last update. We are grateful to have you all on board this very exciting journey.
Thank You! 50% Minimum Funded!
11/05/2021 at 9:50 AM
Thank you to everyone that has Pledged so far and helped us reach just over 50% of our minimum target! We are so grateful for all the support.
Just a quick update, our share register will be live tomorrow on Orchestra. As a Shareholder in Henry's Skincare Limited you will be able to easily track your shareholding and enjoy easy access to our lastest investor communications, quarterly performance reports and important company documents and updates which we'll make available through the Orchestra platform. We will email login details to all shareholders, once our campaign is successful.
Thank you once again to everyone that has joined us on this exciting journey, lets keep pushing towards the goal. With only 23 days to go, please feel free to share this opportunity with your crowd.
Thanks,
Alvin & Marigona
You need to pledge to see this update.
Details
Offer Details
| Current Valuation | 600,000 |
| Raise Minimum | 30,000 |
| Raise Maximum | 85,000 |
| Share Price | 1.00 |
| Minimum Pledge | 1,000.00 |
| Maximum Shares Offered | 85,000 |
Explanation of valuation:
The valuation is based on the Berkus Method which is designed to value very early stage startups. Based on this methodology Henry’s has been attributed a valuation of $600K pre-money.
Financial Summary
| Prev Year | Current Year | Est. FY 2025 | Est. FY 2026 | |
|---|---|---|---|---|
| Revenue | NZ $0 | NZ $2,306,330 | NZ $3,536,400 | NZ $4,586,400 |
| Operating Expenses | NZ $0 | NZ $1,260,417 | NZ $2,037,843 | NZ $2,485,433 |
| EBITDA | NZ $0 | NZ $506,653 | NZ $704,767 | NZ $1,001,183 |
| Net Profit | NZ $0 | NZ $364,790 | NZ $507,433 | NZ $720,852 |
Company Details
Company Name: Henrys Skincare Limited
Company Number: 8117418
Company Documents
Director Details
| Name | Role | Profile URL | Invested? |
|---|---|---|---|
| Marigona Rakovica-Mafuta | Director | https://app.companiesoffice.govt.nz/companies/app/ui/pages/companies/8117418 | ✔ |
| Alvin Mafuta | Founder / Operations Manager | https://app.companiesoffice.govt.nz/companies/app/ui/pages/companies/8117418 | ✔ |
Questions 2
Hi can you advise what products to date you have created so can get an idea of what point of difference your products have to ones already on the market. Thank you
Posted on 16-05-2021 by E WallaceHi E.Wallace, hope you had a great weekend and thank you for your question. The first product we’ve developed is the Clarifying Facial Cleanser. What’s different about our products is they are formulated for men to help improve skin clarity, hydration and smoothness. The Clarifying Facial Cleanser is our first market ready product in a suite of 3 products that will form our 3-step routine. Kindly refer to the IM for more information. Thank You
Answered on 16-05-2021 by Henry’s
Good morning,
Firstly congrats on Crowdfunding.
I have read the IM and have a couple of questions.
1.) Where are your products actually produced/Manufactured? I see you have partnered with Shieling Labs, but do they actually make products in NZ or are they outsourced overseas?
2.) What is the shelf life of the products? Assuming it is more cost efficient to produce in bulk, how long will these products last if not sold?
3.) Currently Marigona is the only director. Do you envisage having a governance/advisory board/committee or bringing in independent directors?
4.) On the forecasts:
Profit and Loss
a. The P&L seem very high level with very little detail. I understand the need to keep some items confidential, but would appreciate a little more information. Specifically, what amounts have been allocated in the P&L as Staff Wages. I see the aim is to hire 4 key staff? Is there external advice on market salaries especially for the main shareholders, who I am assuming are employees?
Balance Sheet
b. You have negative Inventory. Inventory is an asset and would be a positive item? How is it that you have negative?
c. It appears that Fixed Assets are decreasing which I am assuming this is depreciation. In which case there does not appear to be any capital expenditure. Can you elaborate on any capital expenditure requirements and if the company has any CapEx Policy.
d. There is no Income tax payable yet on the P&L there is an income tax expense. Considering the first year you would not be paying tax until after the year is finished, surely there should be a liability on the balance sheet? Where have you factored in tax payments and liabilities?
e. Considering the large cash reserves that are forecast, is there any consideration to repaying the $185,200 funds intro? And secondly does the company have a dividend policy? I fully understand the need to reinvest funds for growth, but considering cash reserves hitting almost $2m, is there a policy for returns to shareholders?
Good luck with the crowd funding
Hi Arran,
Thank you for your questions. We appreciate you taking the time to ask! We’ve responded to each one below.
1.) Henry's products will be exclusively manufactured in New Zealand (a successful raise will enable us to manufacture the first 5000 units - see page 4 of our IM). We’ve partnered with Shieling Labs, a New Zealand-based cosmetics manufacturer who has been in the industry for over four decades.
2.) The standard shelf life of our products unopened is 2 years.
3.) Great question. Yes, we have had internal discussions on potentially bringing on a strategic advisory board or independent directors in the near future, most likely Q2 of 2022.
On the forecasts: Profit and Loss
a.) Yes indeed, you’re right that regarding profit and loss, some items have been kept confidential. However, we're happy to elaborate a bit more on P&L FORECAST 2022, FY Admin & General: Specifically that 415k of the 422k is allocated as staff wages covering four key staff, plus senior management/main shareholders, who are also employees. Yes, we have external advice in place regarding market salaries. Our finance partners Oxygen Adivisors work with over 50 subscription-based start-ups and we have used rates based on what they see in the market.
Balance Sheet
b.) With the timings of our launch date moving, we didn't factor in quite enough purchasing to maintain the correct level of inventory. Please send me an email to receive the amended financials. These purchases don't have a material impact on our cashflow.
c. Indeed, our Fixed assets on the balance sheet include depreciation. The only fixed assets we are expecting to purchase are computers and desks for each new staff member. We have budgeted $3,000/employee for these purchases. We do not have a formal Capex policy, which is common for a business at our stage.
d. We have only recognised our tax expense in the P&L for forecasting purposes. It is factored into our cash flow, but isn't shown in our balance sheet. Our first tax bill won't be due until April 2023.
e. Yes, based on forecasts, we have considered this and, on condition that we achieve our first 12-month revenue target, we anticipate to repay the funds introduced by the end of the first year ( June 2022). However, beyond this we have no dividend policy, as our main priority is growth and reinvesting cash reserves into scaling so that we can maximise the value for our shareholders in the future. We believe it’s in the best interest of all shareholders that cash reserves are reinvested into growth and substantially increasing the value of the brand and company. We’re aiming to minimise the need for further capital raising and dilution of our shares, also in the interest of our shareholders once again.
Thank you once again for your questions, and please email me on [email protected] if you'd like further clarification on any of the above points.
Answered on 07-05-2021 by Henry’s
Pledgers 19
02/06/2021 at 4:10pm
02/06/2021 at 9:52am
27/05/2021 at 3:35pm
"Let’s go and let’s grow! :) "
22/05/2021 at 2:57pm
19/05/2021 at 9:57pm
"Vamos...!! Lets go...!!"
17/05/2021 at 3:57pm
17/05/2021 at 11:02am
14/05/2021 at 1:39pm
11/05/2021 at 9:10am
"Looking forward to watching the business grow! Keitha & Arran "
10/05/2021 at 7:48pm
10/05/2021 at 10:33am
07/05/2021 at 5:13pm
07/05/2021 at 10:11am
07/05/2021 at 8:38am
"I am very happy to invest in a good product range for men... there has been very few exciting new brands in this space. "
07/05/2021 at 8:29am
05/05/2021 at 9:00pm
03/05/2021 at 9:21pm
03/05/2021 at 7:23pm
03/05/2021 at 7:06pm
"Lets do this ! #1 "
Followers 8
Followers of Henrys Skincare Limited
Henrys Skincare Limited
__________________________
Letter From Founders
We founded Henry’s because we believe we can provide exceptional high quality skincare products for modern men all around the world — delivered directly to their door. Serving and innovating for our customers is at the heart of what we do and remains our number one priority. Driven by passion, our vision is to become the number one ultra-premium natural skincare brand in the world for style-conscious men.
We forecast that, in the long run, this commitment to excellence and innovation for our customers will bring Henry’s Skincare and its shareholders the greatest economic returns. We are delighted you are considering an investment in Henry’s and are reading this Information Memorandum.
Rendered Image
Changing The Game
Henry’s aims to offer ultra-premium high-performance skincare specifically formulated for men. Our proposed collection of men’s skincare products are made with the highest-quality natural ingredients and results driven high-performance formulas.
The Power of Natural
Stock image
Henry's is inspired by nature.
We harness the power of scientifically proven natural ingredients to deliver effective high-performance skincare specifically formulated for men.
Sustainability: Thinking Different
As a brand we are addressing sustainability differently in our choice of packaging in response to the issue of plastic waste in our oceans water ways. We plan to use recycled ocean waste plastic in our packaging to help remove 1:1 plastic from our oceans water ways.
What is the Opportunity?
As a result of environmental awareness, and trends led by millennial consumers, and greater knowledge about wellness, many of today’s consumers are demanding greater transparency and higher quality in the products they purchase.
More consumers want to know where their products come from and what their ingredients are. Fuelling growth is a rising awareness among males regarding personal grooming, which is driving the demand for men's skincare products globally, with increasing disposable income also favouring market growth.
Demand for men's skincare solutions is principally being driven by the growing popularity and demand for products with natural extracts. Henrys aims
to deliver high-performance skincare powered with advanced formulations and scientifically proven natural ingredients that deliver results. Henrys caters to a higher end male consumer demographic with more disposable income.
The demand for cleansers, face wash, and sunscreen is outpacing that of shave care essentials — showing that male grooming is moving beyond the basics of fragrance and shaving.
- The global men's skincare products market is anticipated to reach $18.92 billion by 2027, according to a new report by Grand View Research. The market is forecasted to expand at a CAGR of 6.2% from 2020 to 2027.
- Male-targeted skin-care product sales jumped 7% in the past year.
What is our competitive advantage?
We plan to use scientifically proven natural ingredients and effective propietary formulations in our products, our skincare products aim to provide targeted solutions for male skin concerns and are designed to be effective and straightforward to use. We are confident in our unique product offerings, brand positioning, our strategic partnerships and most of all our performance marketing strategy which leverages cost effective digital marketing channels and a Direct To Consumer distribution model.
How Big is The Market?
Australia / New Zealand
The latest market research data from Roy Morgan a leading Australian market research firm, shows Just over 1 million Australian Millennial men (34% of Millennial men) are using and buying more skincare products than ever before. On average over a six month period male millennials buy some type of skincare product. Our target market male millennials account for the fastest growing segment in the men’s skincare market globally.
- Euromonitor notes that the male grooming market in New Zealand is expected to experience growth, with online subscription models a major disruptor in the industry.
- The North American male grooming market is expected to grow 4.1% annually between 2019 and 2027.
The global men’s skincare market is growing at a fast pace, which means there are many opportunities for emerging and established brands. Men are becoming more aware of natural grooming skincare products and are seeking those without harsh chemicals for their skin routines. This presents a viable market opportunity for Henry's.
Global Market
Men’s global skincare market is valued at $12.8Bn— projected to grow to $19.1Bn by 2027, with men’s premium natural skincare accounting for $2.8Bn of the current $12.8Bn and $4.1Bn of the projected $19.1Bn global growth.
Reference: Future Market Insights Report,2019 Analysis and Review of Men’s Skincare Market.
Reference: Roy Morgan Research Single Source, January – December 2019, Millennials aged 18-35yrs old who use skincare products:
Henry’s is meeting growing global demand for men's natural skincare products by offering it's unique high-performance New Zealand-made natural skincare products that cater to modern men's skincare needs. Our proposed effective high quality products work naturally, whilst reducing environmental impact by using sustainable packaging such as ocean waste plastic collected from the worlds water ways.
Henry’s aims to become a major player in the men’s global premium natural skincare market with a goal to capture a significant share of the rapidly expanding $2.8Bn men’s premium natural skincare market by 2025. We will initially be focussing on serving the Australasian market with future aims to bring our high-quality men’s skincare further into specific foreign markets such as California, North America and the Chinese market where the natural products category has been growing at 15 to 20 per cent a year.
What Do Investors Get?
Share Offer
We are offering investors an opportunity to invest in Henry's at ground level. We're offering up to 85,000 non-voting shares at $1.00 each, which equates to a total of 12.00% of the shares in Henrys Skincare Limited. The minimum number of shares you can purchase is 1,000 shares ($1,000).
Shareholder Value:
Based on our conservative projections we forecast achieving our ultimate revenue growth target over the next 4 years, for this reason profits will be reinvested into fuelling growth.
About our Team
What we've done so far
What's next?
Over the next 4 years we forecast accelerating revenue growth and brand recognition through out New Zealand and Australia. We're focussed on growing Henry's into the largest player in the men's premium natural skincare market in New Zealand & Australia. We have a clear road map and a solid 4 year plan of action with a forecasted exit within 5 years.
Allocation of funds
Risks and Challenges
A note from PledgeMe
We have completed Veda checks on the company, Henrys Skincare Limited, and their Directors, as well as Google and Insolvency checks. There were no adverse findings.
20hours Remaining!
02/06/2021 at 8:40 PM
Thank You to all our pledgers. We’re excited to get business going, we wouldn’t have done it without all your support. We look forward to keeping everyone updated with Henry’s journey.
Thank You
Henry’s
100% Minimum Funded!
31/05/2021 at 7:11 PM
We've now reached our minimum raise target. Many Thanks to all our pledgers.
A reminder that we only have three days left. For any new investors that want to jump on board, this is your chance.
Thank you
Henry's
90% Minimum Funded!
25/05/2021 at 11:44 AM
With Just under 10 Days to go, we are now 90% funded towards the minimum goal. Thank you to everyone that has invested and pledged, including the latest investors to join us since our last update. We are grateful to have you all on board this very exciting journey.
Thank You! 50% Minimum Funded!
11/05/2021 at 9:50 AM
Thank you to everyone that has Pledged so far and helped us reach just over 50% of our minimum target! We are so grateful for all the support.
Just a quick update, our share register will be live tomorrow on Orchestra. As a Shareholder in Henry's Skincare Limited you will be able to easily track your shareholding and enjoy easy access to our lastest investor communications, quarterly performance reports and important company documents and updates which we'll make available through the Orchestra platform. We will email login details to all shareholders, once our campaign is successful.
Thank you once again to everyone that has joined us on this exciting journey, lets keep pushing towards the goal. With only 23 days to go, please feel free to share this opportunity with your crowd.
Thanks,
Alvin & Marigona
You need to pledge to see this update.
Offer Details
| Current Valuation | 600,000 |
| Raise Minimum | 30,000 |
| Raise Maximum | 85,000 |
| Share Price | 1.00 |
| Minimum Pledge | 1,000.00 |
| Maximum Shares Offered | 85,000 |
Explanation of valuation:
The valuation is based on the Berkus Method which is designed to value very early stage startups. Based on this methodology Henry’s has been attributed a valuation of $600K pre-money.
Financial Summary
| Prev Year | Current Year | Est. FY 2025 | Est. FY 2026 | |
|---|---|---|---|---|
| Revenue | NZ $0 | NZ $2,306,330 | NZ $3,536,400 | NZ $4,586,400 |
| Operating Expenses | NZ $0 | NZ $1,260,417 | NZ $2,037,843 | NZ $2,485,433 |
| EBITDA | NZ $0 | NZ $506,653 | NZ $704,767 | NZ $1,001,183 |
| Net Profit | NZ $0 | NZ $364,790 | NZ $507,433 | NZ $720,852 |
Company Details
Company Name: Henrys Skincare Limited
Company Number: 8117418
Company Documents
Director Details
| Name | Role | Profile URL | Invested? |
|---|---|---|---|
| Marigona Rakovica-Mafuta | Director | https://app.companiesoffice.govt.nz/companies/app/ui/pages/companies/8117418 | ✔ |
| Alvin Mafuta | Founder / Operations Manager | https://app.companiesoffice.govt.nz/companies/app/ui/pages/companies/8117418 | ✔ |
Hi can you advise what products to date you have created so can get an idea of what point of difference your products have to ones already on the market. Thank you
Posted on 16-05-2021 by E WallaceHi E.Wallace, hope you had a great weekend and thank you for your question. The first product we’ve developed is the Clarifying Facial Cleanser. What’s different about our products is they are formulated for men to help improve skin clarity, hydration and smoothness. The Clarifying Facial Cleanser is our first market ready product in a suite of 3 products that will form our 3-step routine. Kindly refer to the IM for more information. Thank You
Answered on 16-05-2021 by Henry’s
Good morning,
Firstly congrats on Crowdfunding.
I have read the IM and have a couple of questions.
1.) Where are your products actually produced/Manufactured? I see you have partnered with Shieling Labs, but do they actually make products in NZ or are they outsourced overseas?
2.) What is the shelf life of the products? Assuming it is more cost efficient to produce in bulk, how long will these products last if not sold?
3.) Currently Marigona is the only director. Do you envisage having a governance/advisory board/committee or bringing in independent directors?
4.) On the forecasts:
Profit and Loss
a. The P&L seem very high level with very little detail. I understand the need to keep some items confidential, but would appreciate a little more information. Specifically, what amounts have been allocated in the P&L as Staff Wages. I see the aim is to hire 4 key staff? Is there external advice on market salaries especially for the main shareholders, who I am assuming are employees?
Balance Sheet
b. You have negative Inventory. Inventory is an asset and would be a positive item? How is it that you have negative?
c. It appears that Fixed Assets are decreasing which I am assuming this is depreciation. In which case there does not appear to be any capital expenditure. Can you elaborate on any capital expenditure requirements and if the company has any CapEx Policy.
d. There is no Income tax payable yet on the P&L there is an income tax expense. Considering the first year you would not be paying tax until after the year is finished, surely there should be a liability on the balance sheet? Where have you factored in tax payments and liabilities?
e. Considering the large cash reserves that are forecast, is there any consideration to repaying the $185,200 funds intro? And secondly does the company have a dividend policy? I fully understand the need to reinvest funds for growth, but considering cash reserves hitting almost $2m, is there a policy for returns to shareholders?
Good luck with the crowd funding
Hi Arran,
Thank you for your questions. We appreciate you taking the time to ask! We’ve responded to each one below.
1.) Henry's products will be exclusively manufactured in New Zealand (a successful raise will enable us to manufacture the first 5000 units - see page 4 of our IM). We’ve partnered with Shieling Labs, a New Zealand-based cosmetics manufacturer who has been in the industry for over four decades.
2.) The standard shelf life of our products unopened is 2 years.
3.) Great question. Yes, we have had internal discussions on potentially bringing on a strategic advisory board or independent directors in the near future, most likely Q2 of 2022.
On the forecasts: Profit and Loss
a.) Yes indeed, you’re right that regarding profit and loss, some items have been kept confidential. However, we're happy to elaborate a bit more on P&L FORECAST 2022, FY Admin & General: Specifically that 415k of the 422k is allocated as staff wages covering four key staff, plus senior management/main shareholders, who are also employees. Yes, we have external advice in place regarding market salaries. Our finance partners Oxygen Adivisors work with over 50 subscription-based start-ups and we have used rates based on what they see in the market.
Balance Sheet
b.) With the timings of our launch date moving, we didn't factor in quite enough purchasing to maintain the correct level of inventory. Please send me an email to receive the amended financials. These purchases don't have a material impact on our cashflow.
c. Indeed, our Fixed assets on the balance sheet include depreciation. The only fixed assets we are expecting to purchase are computers and desks for each new staff member. We have budgeted $3,000/employee for these purchases. We do not have a formal Capex policy, which is common for a business at our stage.
d. We have only recognised our tax expense in the P&L for forecasting purposes. It is factored into our cash flow, but isn't shown in our balance sheet. Our first tax bill won't be due until April 2023.
e. Yes, based on forecasts, we have considered this and, on condition that we achieve our first 12-month revenue target, we anticipate to repay the funds introduced by the end of the first year ( June 2022). However, beyond this we have no dividend policy, as our main priority is growth and reinvesting cash reserves into scaling so that we can maximise the value for our shareholders in the future. We believe it’s in the best interest of all shareholders that cash reserves are reinvested into growth and substantially increasing the value of the brand and company. We’re aiming to minimise the need for further capital raising and dilution of our shares, also in the interest of our shareholders once again.
Thank you once again for your questions, and please email me on [email protected] if you'd like further clarification on any of the above points.
Answered on 07-05-2021 by Henry’s
Followers of Henrys Skincare Limited
02/06/2021 at 4:10pm
02/06/2021 at 9:52am
27/05/2021 at 3:35pm
"Let’s go and let’s grow! :) "
22/05/2021 at 2:57pm
19/05/2021 at 9:57pm
"Vamos...!! Lets go...!!"
17/05/2021 at 3:57pm
17/05/2021 at 11:02am
14/05/2021 at 1:39pm
11/05/2021 at 9:10am
"Looking forward to watching the business grow! Keitha & Arran "
10/05/2021 at 7:48pm
10/05/2021 at 10:33am
07/05/2021 at 5:13pm
07/05/2021 at 10:11am
07/05/2021 at 8:38am
"I am very happy to invest in a good product range for men... there has been very few exciting new brands in this space. "
07/05/2021 at 8:29am
05/05/2021 at 9:00pm
03/05/2021 at 9:21pm
03/05/2021 at 7:23pm
03/05/2021 at 7:06pm
"Lets do this ! #1 "