Mindful Money: Make your money a force for good!

By Barry Coates

NZ $35,366 pledged


205 people pledged


Closed


NZ $30,000 minimum target


100 100% Complete

Pledges will only be confirmed if the target is reached by: 10/09/2020 at 5:00 PM (NZST)

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About

Mindful Money: Make Your Money A Force For Good!

Project 2020-07-09 11:22:43 +1200

Money has impact. Our money can be used to create harm or to make a better world. We make that choice every time we put money into a KiwiSaver account or an investment fund.

Mindful Money shows people what’s in their funds - such as weapons, fossil fuels and companies that violate human rights. And we help people find a fund that fits their criteria and values.

Our website makes it quick, easy and free. Check it out at www.mindfulmoney.nz

We are raising $30,000 to fund a campaign that will get our message out. Every dollar you give will be matched by our generous Board of Trustees. 

We aim to grow a movement for change. Your support can make a huge difference in channelling funds towards climate action, social equity and sustainability. Let’s make money a force for good! 

 

How can we motivate people to invest ethically? 

We know that most people want to shift to an ethical fund, but few actually do so. It is all too easy to put it off until later. Our messaging provides the motivation:

Your money can cause harm. Mindful Money uses painstaking research to let people know what problem companies are in their funds. This information isn’t available anywhere else in New Zealand, or in fact, anywhere else in the world!  And we make this information available for FREE! 

You can choose better options. Our website fund finder helps people find an ethical fund that fits their values.

It's quick and easy to switch to an ethical fund.

Investing ethically is probably the most powerful action we can take to support sustainability

 

What needs to be done?

We are sowing the seeds of change. In our first year, New Zealanders shifted $10 million into ethical funds using our website. We also helped shift many millions more into ethical funds, influenced fund providers and helped change government policies. 

Now we are gearing up. We want to shift $50 million into ethical funds through our website. That’s a five-fold increase over the next year. The impact will be massive. Help us ignite New Zealand’s ethical investing movement.

 

Isn't investing ethically a no-brainer?

Yes! By shifting to an ethical fund, you can feel good, do good and earn good returns. 

- Investing ethically makes you feel good about your investments

- You do good for people and our environment (international research shows investing ethically has a more powerful impact than any other action you can take).

- And research shows that investing ethically earns good returns that are typically higher than conventional funds.

An example is investing in fossil fuels – companies that produce coal, oil and gas. Financial returns on these companies have plummeted in recent years. Mindful Money helps investors avoid fossil fuels and invest in clean funds. 

Nonetheless, last year $1.3 BILLION of KiwiSaver money was invested in fossil fuels. Many people who care deeply about climate change have fossil fuels in their KiwiSaver funds, but they don’t realise it. We make it easy for them to see where their money is invested, and to find a fossil free fund. 

A total of over $4.7 BILLION is invested in issues like weapons, gambling and animal testing.

 

What do we need funding for? 

Every crowdfunded dollar of the $30,000 target will be used to grow the ethical investment movement. Our surveys show that people who want to invest ethically are those who care about issues like climate change, a good environment and fairness. That’s most of us. 

- We will reach and engage more people through our weekly online seminar series, partnering with key media and telling stories through videos. 

- We will build more alliances with like-minded organisations like Oxfam, Forest & Bird and Sustainable Business Network. 

- We will create ‘Mindful Money workplaces’ in organisations that care about sustainability. 

- We will influence investment companies through annual surveys, high-profile events and research. 

 

Will we raise enough funding to make money a force for good? 

Yes, this $30,000 target will allow us to scale up. And you know what? YOUR CONTRIBUTION WILL BE DOUBLED! Every dollar you contribute will be matched by Mindful Money's ultra-generous board of directors. Therefore, your impact will go much further. 

As a non-profit charity we are not into big budget marketing campaigns. Our social marketing approach enables us to build a movement for change with the resources we have. Every dollar of your contribution helps.

Over the longer term, we will create a movement of Kiwis who will shift their money to companies that do good.

More funds will be channelled into renewable energy, clean water, affordable housing and companies with high ethical standards. Companies that pollute and abuse human rights will be starved of funds and face pressure from investors to clean up their act. More money will work for good

Help us build that movement. 

 

Who are we? 

Mindful Money is a registered charity (part of Sustainable Initiatives Aotearoa CC#51919). We were founded by Barry Coates who has been a leader in finance and sustainability across business, NGOs and academia. He has now been joined by Karen Swainson and October Conway and a team of experienced and committed advisers, trustees, volunteers, donors and allies. We share a vision of empowering all New Zealanders to making the impact of their investment more positive. 

Comments

Updates 5

You need to pledge to see this update.

Counting down!

08/09/2020 at 9:11 AM

We now have 2 days to go and we need to pull out all the stops to raise the final $5,000. We are soooo close to our target.

Please give one final push and use the links to spread the work on social media.

Every dollar you give will be matched by our generous Board of Trustees, so your impact will be doubled. And it all goes to a great cause. With your help, we're shaking up finance and giving it a conscience. 

There's still some lovely rewards left for you to enjoy and we have just added a $100 Ethique gift voucher. Be in quick!

Thank you so much for the fantastic support. 

Barry Coates

Founder and CEO, Mindful Money

New Karma drinks & Ooooby!

04/09/2020 at 8:55 PM

Kia ora,

We’re down to the last 6 days! We still have one third of the way to go to reach our target but we’re determined to get there!

The really wonderful news is to see the strong support from people who care about Mindful Money and our mission. The response over the past few days in particular has been fantastic. Just a reminder to please use the social media buttons on the PledgeMe page to share, and/or send an email to your networks of family, friends and colleagues. We truly appreciate it!

We are announcing our final reward today! Our friends at Karma Drinks have helped out with boxes of delicious organic drinks – Karma cola, Gingerella, Lemmy lemonade and mango juice. Yum! Simply make a pledge of $50 and it will be delivered to your home at the end of our campaign.

And lastly, as a special treat, everyone who makes a donation of over $10 will receive a code to get $15 off a box of local organic fruit and vegetables from Ooooby (for those in Auckland and Waikato).

Thank you so much for your support. Let’s crack this target!

Best wishes,

Barry Coates

 

Check out our new rewards!

27/08/2020 at 1:39 PM

Thank you so much to all our new pledgers - we’re now at $8,400, and we’ve got two weeks to go!

We have added two exciting new rewards! We had a lot of people interested in the Waiheke weekend, but were not able to afford the reward, so we’ve now created a $20 prize draw that you can enter as many times as you like (each $20 pledged = 1 entry). We’ve also added a fabulous Ceres hamper as a $10 prize draw and it includes lots of delicious organic items. Even if you’ve pledged already, you are more than welcome to pledge again in order to enter our new prize draws!

We truly appreciate all the support you have shown us, but we need to gear up in order to meet our target of $30,000. Please continue to spread the word via Email and social media, and add a note when sharing to let people know that we are for a great cause.

And we’re in the news! Here’s my interview with Kathryn Ryan on RNZ earlier this week. Check it out at here!

Many thanks again for your support and we are so excited for everything to come!

We’re on our way!

19/08/2020 at 2:42 PM

Massive thanks to those who have donated to our campaign. 

To all others, there’s still time! Please support Mindful Money. 

We have a great opportunity to change the way people think about their money. It’s not just finance - it’s also people’s health, our environment and the climate. We make it easy to find an ethical fund.  

 

Check out the rewards - you’ll be amazed. 

- A weekend in Waiheke? 

- The best financial advice? 

- A small gathering talking finance with Mary Holm and Barry Coates? 

- And great books

We’ve also got some new rewards that we’re adding over the weekend, so check back into the page to have a look. 

 

Please spread the word. This is a seriously good cause.

 

Thanks for your support!

Barry, Karen and Tobi

    Pledgers 205

    Alan Clark
    2020-09-02 15:09:06 +1200
    Anonymous pledger
    2020-09-02 14:37:47 +1200
    Rohan MacMahon
    2020-09-02 14:25:55 +1200

    "Congratulations Barry and the team at Mindful Money, looking forward to seeing you grow and grow..."

    Matthew Beasley
    2020-09-02 12:44:57 +1200

    "I believe that the reason Kiwis aren't invested in ethical funds is a complete lack of information! MindfulMoney is the perfect solution!"

    Teena Lawrence
    2020-09-02 10:47:39 +1200
    Laura Ferreira
    2020-09-02 10:40:17 +1200
    Gord Stewart
    2020-09-02 10:30:28 +1200

    "Well done so far. Keep up this good and important work!"

    Sarah Woodfield
    2020-09-02 09:57:08 +1200

    "Wishing Barry and the team all the best"

    Lyneke Onderwater
    2020-09-02 09:34:34 +1200
    Anonymous pledger
    2020-09-02 08:32:31 +1200

    "Goi Mindful Money! Such a great cause. I'm in."

    Randall D. Barrett
    2020-09-01 21:34:01 +1200
    Anonymous pledger
    2020-09-01 20:48:10 +1200

    "We admire and believe in what Mindful Money is contributing to the betterment of investment in Aotearoa. "

    Peter
    2020-09-01 17:59:30 +1200

    "A great service "

    Stefan
    2020-09-01 17:45:25 +1200
    Sophie Heighway
    2020-09-01 17:27:20 +1200
    Anne Rowe
    2020-09-01 17:25:44 +1200

    "Good luck with the campaign. New Zealand needs Mindful Money!"

    Roland Riddell
    2020-09-01 17:14:59 +1200
    Rachel Arbuckle
    2020-09-01 16:43:01 +1200

    "All the best, Barry! A very important mission."

    Richard J Catherall
    2020-09-01 15:18:38 +1200

    "Go early go hard works for pandemics. Go early, go softly and with real intent, (like this platform) works well for systemic change. "

    Ana Harrison
    2020-09-01 14:42:32 +1200
    Anonymous pledger
    2020-08-31 14:23:57 +1200
    Tracey Ashton
    2020-08-31 10:45:20 +1200

    "Great work, best wishes on reaching your goal."

    Anonymous pledger
    2020-08-30 19:00:53 +1200
    Mark Dobson
    2020-08-29 10:45:25 +1200
    Anonymous pledger
    2020-08-28 14:54:31 +1200
    Rodger Spiller
    2020-08-28 12:24:43 +1200
    Rodger Spiller
    2020-08-28 12:23:31 +1200
    Alison
    2020-08-28 11:11:25 +1200
    Shawn Bishop
    2020-08-27 19:35:03 +1200

    "I love the idea of ethical investing, and think that your guide to find the right match is exactly what we need."

    Natalie Cook
    2020-08-27 16:38:52 +1200

    Followers 3

    Followers of Mindful Money: Make your money a force for good!

    Mindful Money: Make Your Money A Force For Good!

    Project 2020-07-09 11:22:43 +1200

    Money has impact. Our money can be used to create harm or to make a better world. We make that choice every time we put money into a KiwiSaver account or an investment fund.

    Mindful Money shows people what’s in their funds - such as weapons, fossil fuels and companies that violate human rights. And we help people find a fund that fits their criteria and values.

    Our website makes it quick, easy and free. Check it out at www.mindfulmoney.nz

    We are raising $30,000 to fund a campaign that will get our message out. Every dollar you give will be matched by our generous Board of Trustees. 

    We aim to grow a movement for change. Your support can make a huge difference in channelling funds towards climate action, social equity and sustainability. Let’s make money a force for good! 

     

    How can we motivate people to invest ethically? 

    We know that most people want to shift to an ethical fund, but few actually do so. It is all too easy to put it off until later. Our messaging provides the motivation:

    Your money can cause harm. Mindful Money uses painstaking research to let people know what problem companies are in their funds. This information isn’t available anywhere else in New Zealand, or in fact, anywhere else in the world!  And we make this information available for FREE! 

    You can choose better options. Our website fund finder helps people find an ethical fund that fits their values.

    It's quick and easy to switch to an ethical fund.

    Investing ethically is probably the most powerful action we can take to support sustainability

     

    What needs to be done?

    We are sowing the seeds of change. In our first year, New Zealanders shifted $10 million into ethical funds using our website. We also helped shift many millions more into ethical funds, influenced fund providers and helped change government policies. 

    Now we are gearing up. We want to shift $50 million into ethical funds through our website. That’s a five-fold increase over the next year. The impact will be massive. Help us ignite New Zealand’s ethical investing movement.

     

    Isn't investing ethically a no-brainer?

    Yes! By shifting to an ethical fund, you can feel good, do good and earn good returns. 

    - Investing ethically makes you feel good about your investments

    - You do good for people and our environment (international research shows investing ethically has a more powerful impact than any other action you can take).

    - And research shows that investing ethically earns good returns that are typically higher than conventional funds.

    An example is investing in fossil fuels – companies that produce coal, oil and gas. Financial returns on these companies have plummeted in recent years. Mindful Money helps investors avoid fossil fuels and invest in clean funds. 

    Nonetheless, last year $1.3 BILLION of KiwiSaver money was invested in fossil fuels. Many people who care deeply about climate change have fossil fuels in their KiwiSaver funds, but they don’t realise it. We make it easy for them to see where their money is invested, and to find a fossil free fund. 

    A total of over $4.7 BILLION is invested in issues like weapons, gambling and animal testing.

     

    What do we need funding for? 

    Every crowdfunded dollar of the $30,000 target will be used to grow the ethical investment movement. Our surveys show that people who want to invest ethically are those who care about issues like climate change, a good environment and fairness. That’s most of us. 

    - We will reach and engage more people through our weekly online seminar series, partnering with key media and telling stories through videos. 

    - We will build more alliances with like-minded organisations like Oxfam, Forest & Bird and Sustainable Business Network. 

    - We will create ‘Mindful Money workplaces’ in organisations that care about sustainability. 

    - We will influence investment companies through annual surveys, high-profile events and research. 

     

    Will we raise enough funding to make money a force for good? 

    Yes, this $30,000 target will allow us to scale up. And you know what? YOUR CONTRIBUTION WILL BE DOUBLED! Every dollar you contribute will be matched by Mindful Money's ultra-generous board of directors. Therefore, your impact will go much further. 

    As a non-profit charity we are not into big budget marketing campaigns. Our social marketing approach enables us to build a movement for change with the resources we have. Every dollar of your contribution helps.

    Over the longer term, we will create a movement of Kiwis who will shift their money to companies that do good.

    More funds will be channelled into renewable energy, clean water, affordable housing and companies with high ethical standards. Companies that pollute and abuse human rights will be starved of funds and face pressure from investors to clean up their act. More money will work for good

    Help us build that movement. 

     

    Who are we? 

    Mindful Money is a registered charity (part of Sustainable Initiatives Aotearoa CC#51919). We were founded by Barry Coates who has been a leader in finance and sustainability across business, NGOs and academia. He has now been joined by Karen Swainson and October Conway and a team of experienced and committed advisers, trustees, volunteers, donors and allies. We share a vision of empowering all New Zealanders to making the impact of their investment more positive. 

    Comments

    You need to pledge to see this update.

    Counting down!

    08/09/2020 at 9:11 AM

    We now have 2 days to go and we need to pull out all the stops to raise the final $5,000. We are soooo close to our target.

    Please give one final push and use the links to spread the work on social media.

    Every dollar you give will be matched by our generous Board of Trustees, so your impact will be doubled. And it all goes to a great cause. With your help, we're shaking up finance and giving it a conscience. 

    There's still some lovely rewards left for you to enjoy and we have just added a $100 Ethique gift voucher. Be in quick!

    Thank you so much for the fantastic support. 

    Barry Coates

    Founder and CEO, Mindful Money

    New Karma drinks & Ooooby!

    04/09/2020 at 8:55 PM

    Kia ora,

    We’re down to the last 6 days! We still have one third of the way to go to reach our target but we’re determined to get there!

    The really wonderful news is to see the strong support from people who care about Mindful Money and our mission. The response over the past few days in particular has been fantastic. Just a reminder to please use the social media buttons on the PledgeMe page to share, and/or send an email to your networks of family, friends and colleagues. We truly appreciate it!

    We are announcing our final reward today! Our friends at Karma Drinks have helped out with boxes of delicious organic drinks – Karma cola, Gingerella, Lemmy lemonade and mango juice. Yum! Simply make a pledge of $50 and it will be delivered to your home at the end of our campaign.

    And lastly, as a special treat, everyone who makes a donation of over $10 will receive a code to get $15 off a box of local organic fruit and vegetables from Ooooby (for those in Auckland and Waikato).

    Thank you so much for your support. Let’s crack this target!

    Best wishes,

    Barry Coates

     

    Check out our new rewards!

    27/08/2020 at 1:39 PM

    Thank you so much to all our new pledgers - we’re now at $8,400, and we’ve got two weeks to go!

    We have added two exciting new rewards! We had a lot of people interested in the Waiheke weekend, but were not able to afford the reward, so we’ve now created a $20 prize draw that you can enter as many times as you like (each $20 pledged = 1 entry). We’ve also added a fabulous Ceres hamper as a $10 prize draw and it includes lots of delicious organic items. Even if you’ve pledged already, you are more than welcome to pledge again in order to enter our new prize draws!

    We truly appreciate all the support you have shown us, but we need to gear up in order to meet our target of $30,000. Please continue to spread the word via Email and social media, and add a note when sharing to let people know that we are for a great cause.

    And we’re in the news! Here’s my interview with Kathryn Ryan on RNZ earlier this week. Check it out at here!

    Many thanks again for your support and we are so excited for everything to come!

    We’re on our way!

    19/08/2020 at 2:42 PM

    Massive thanks to those who have donated to our campaign. 

    To all others, there’s still time! Please support Mindful Money. 

    We have a great opportunity to change the way people think about their money. It’s not just finance - it’s also people’s health, our environment and the climate. We make it easy to find an ethical fund.  

     

    Check out the rewards - you’ll be amazed. 

    - A weekend in Waiheke? 

    - The best financial advice? 

    - A small gathering talking finance with Mary Holm and Barry Coates? 

    - And great books

    We’ve also got some new rewards that we’re adding over the weekend, so check back into the page to have a look. 

     

    Please spread the word. This is a seriously good cause.

     

    Thanks for your support!

    Barry, Karen and Tobi

      Alan Clark
      2020-09-02 15:09:06 +1200
      Anonymous pledger
      2020-09-02 14:37:47 +1200
      Rohan MacMahon
      2020-09-02 14:25:55 +1200

      "Congratulations Barry and the team at Mindful Money, looking forward to seeing you grow and grow..."

      Matthew Beasley
      2020-09-02 12:44:57 +1200

      "I believe that the reason Kiwis aren't invested in ethical funds is a complete lack of information! MindfulMoney is the perfect solution!"

      Teena Lawrence
      2020-09-02 10:47:39 +1200
      Laura Ferreira
      2020-09-02 10:40:17 +1200
      Gord Stewart
      2020-09-02 10:30:28 +1200

      "Well done so far. Keep up this good and important work!"

      Sarah Woodfield
      2020-09-02 09:57:08 +1200

      "Wishing Barry and the team all the best"

      Lyneke Onderwater
      2020-09-02 09:34:34 +1200
      Anonymous pledger
      2020-09-02 08:32:31 +1200

      "Goi Mindful Money! Such a great cause. I'm in."

      Randall D. Barrett
      2020-09-01 21:34:01 +1200
      Anonymous pledger
      2020-09-01 20:48:10 +1200

      "We admire and believe in what Mindful Money is contributing to the betterment of investment in Aotearoa. "

      Peter
      2020-09-01 17:59:30 +1200

      "A great service "

      Stefan
      2020-09-01 17:45:25 +1200
      Sophie Heighway
      2020-09-01 17:27:20 +1200
      Anne Rowe
      2020-09-01 17:25:44 +1200

      "Good luck with the campaign. New Zealand needs Mindful Money!"

      Roland Riddell
      2020-09-01 17:14:59 +1200
      Rachel Arbuckle
      2020-09-01 16:43:01 +1200

      "All the best, Barry! A very important mission."

      Richard J Catherall
      2020-09-01 15:18:38 +1200

      "Go early go hard works for pandemics. Go early, go softly and with real intent, (like this platform) works well for systemic change. "

      Ana Harrison
      2020-09-01 14:42:32 +1200
      Anonymous pledger
      2020-08-31 14:23:57 +1200
      Tracey Ashton
      2020-08-31 10:45:20 +1200

      "Great work, best wishes on reaching your goal."

      Anonymous pledger
      2020-08-30 19:00:53 +1200
      Mark Dobson
      2020-08-29 10:45:25 +1200
      Anonymous pledger
      2020-08-28 14:54:31 +1200
      Rodger Spiller
      2020-08-28 12:24:43 +1200
      Rodger Spiller
      2020-08-28 12:23:31 +1200
      Alison
      2020-08-28 11:11:25 +1200
      Shawn Bishop
      2020-08-27 19:35:03 +1200

      "I love the idea of ethical investing, and think that your guide to find the right match is exactly what we need."

      Natalie Cook
      2020-08-27 16:38:52 +1200

      Followers of Mindful Money: Make your money a force for good!

      This campaign was successful and got its funding on 10/09/2020 at 5:00 PM.
      Be In To Win A Ceres Hamper!
      Be In To Win A Weekend In Waiheke!
      Ethical Investing Guides
      Signed Copy Of Sir Jonathon Porritt’s Book
      Delicious Karma Drinks!
      Mindful Money Annual Conference
      Signed Copy 'Rich Enough' Book By Mary Holm
      Ethique Gift Card
      Mentorship Session
      Hall Of Fame
      Personal Discussion & Coaching
      Consultation With Dr. Rodger Spiller
      Weekend Away On Waiheke