Vote Yes On Our Terms - NZ Drug Foundation

By NZ Drug Foundation

NZ $44,865 pledged


181 people pledged


8 days left


NZ $200,000 minimum target


22 22% Complete

Pledges will only be confirmed if the target is reached by: 13/07/2020 at 9:00 PM (NZST)

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About

Vote Yes On Our Terms - NZ Drug Foundation

Project 2020-06-02 15:33:08 +1200

On 19 September, we have the opportunity to make cannabis legal by voting “Yes” on the Cannabis Control Referendum. What we’re really voting for is to do this our way and on New Zealand’s terms. Terms that we all feel make sense for us, for our nation. Terms that place strong public health controls over cannabis in a way that protects us, especially our families, communities and young people.

What the vote boils down to is being willing to treat cannabis use as a health issue, and better protecting anyone who uses cannabis from harm. This vote gives us the chance to put health and wellbeing first and make failed prohibition a relic of history.

We can win this referendum by reinforcing that the referendum is about putting public health controls in place over cannabis, by informing voters about the key benefits of the legal regulation, and by reassuring people that young New Zealanders will be better protected under regulations than they are under prohibition.

This referendum will be won by persuading people sitting on the fence that voting yes is choosing control and protection.

The New Zealand Drug Foundation’s “Vote Yes On Our Terms” advertising campaign speaks to these undecided voters.

 

We only get one change at winning this. Right now , the result stands on a knife edge. Without your pledge we face the very real prospect of losing the referendum. This would be a serious setback for public health-focused drug law that would take years to bounce back from.

The campaign, which we only launched in June, has already reached over 1 million voters There is still an enormous amount more to do to keep our message in front of the 1.5 million voters we need to win.

A pledge to our campaign is the only way we will reach the number of voters we need with our campaign information. 

Reliable, factual information can change peoples’ minds. We know that is the case when it comes to views on cannabis legalislation. In one poll, when undecided voters were told more about the controls in the proposed law, they moved towards supporting a “yes” vote. People are clearly hungry for the detail. 

This is why your support is so essential. As well as giving, for a reward or not, there are other things which are essential for winning this fight. Check the list below, or jump online: onouterms.org.nz  

 

With your pledge we will win. 

In the absence of a strong case for Yes, New Zealanders will only hear a very loud case for no. 

A visible, high profile campaign is the only way we will win. That’s where Vote Yes - On Our Terms comes in. And the only way we can make it succeed is backing by New Zealanders who share our goal of a fair and equitable future. 

Recent polls still show there is a still a very large group of undecided and pursuable voters. But polls show things are very fluid and a ‘no’ vote is often shown to be leading.

The voting block most likely to benefit from legalisation are young people. They are more likely to try or use cannabis than the rest of the population. They are also more likely to become ensnared in a punitive response either at school or through the courts. However, this is the segment of the population that is least likely to vote. 

Getting out the vote will be important. But perhaps even more so we’ve got to encourage our mums, dads, aunties, grandmothers and wider whānau to vote in the best interests of the young people in their lives. 

On Our Terms campaign aims to do this by:

- Filling the information gaps with facts and positive reasons for change

- Supporting people to have conversations about why they will Vote Yes.

Our campaign has officially launched. Video ads and infographics are being shared on social media, and our ads are running on TV. We’ve definitely made an impact. However, it’s only the beginning and we need to keep up the momentum. Outdoor advertising, more TV ads, fliers and more are planned, plus more detailed factsheets are all in the pipeline.  

Help us get our winning message to 1.5 million voters.

Who is on board?

It’s a big goal, but we can do it. The Drug Foundation has been at the forefront of major alcohol and other drug policy debates for over 30 years, advocating for policies and practices based on the best evidence available. 

Our vision is for Aotearoa New Zealand to be free from drug harm. We recognise drugs, legal and illegal, are a part of everyday life experience, so we are safety focused and take a harm reduction approach in all our work.

Already thousands of New Zealanders are backing our campaign, and we’ve got support from a wide cross spectrum of people working in public health, law, alcohol and other drug treatment, community and related fields.

How you can help

You can be part of historic change in Aotearoa New Zealand. Pease help us by:

- Pledging on this campaign! 

- Ask your friends and family to pledge too

- Add another reward to our list (or contribute in other ways – email us) 

- Talk constantly about why you’ll vote yes and how to find On Our Terms

- Enrol, and remember to Vote Yes in September. 

 

 

Why Legalise?

- Tax revenue will go toward drug treatment and education

- It will free up police time to focus on serious crime

- Increased access for those who use cannabis for medical treatment

- Cannabis will remain strictly illegal for anyone under 20 years old

- Potency levels will be limited for safety

- Sales restricted to licensed premises

- No consumption in public spaces

- Plain packaging and clear warning labels, with zero advertising.

The Drug Foundation is a registered charitable entity under the Charities Act 2005 (No. CC27025). 

Comments

Updates 1

Thank you!

26/06/2020 at 4:29 PM

Thanks to everyone who’s pledged so far - we’ve already raised $16,485!

 

 

It’s been a wild ride since we launched the “Vote Yes On Our Terms” campaign at the start of June. We have already reached 880,000 people on social media, 1,136,000 with print advertising and 746,000 with our TV ads. The public have received our campaign well. At least many have, but we have faced some challenges.

Not everyone agrees with what we have to say, some even want our ads taken off air (“Complaints pile up following Drug Foundation's 'vote yes' to cannabis campaign.” But we stand by our campaign 200% (“Drug Foundation defends cannabis referendum campaign”).

We’re only getting started. If we’re going to reach our target and keep this campaign going through the final three months to the election on 19 September, we need some extra help.

 

Spread the Word

One of the most important things you can do is spread the word. Share the campaign with your social media networks and encourage supportive friends and whānau to pledge. Talk about why you’re voting yes, and why this issue matters to you. We’ve got resources available here to help you start those conversations. 

 

Help us raise more funds

You can also help us reach our target by contributing new rewards that we can offer to supporters. The sky’s the limit here, so get creative. Here are a few ideas to get you started:

  • Want to organise a fundraising gig? Comedy, music, cabaret, theatre - we love it all. 
  • If you have connections to a celebrity who wants to help, let us know. Famous New Zealanders coming out in staunch support of a Yes vote could make a huge difference to the campaign, and we’d love to work with you to come up with an exciting reward like a dinner party, an event, or a behind-the-scenes tour. 
  • Could you (or your business) donate a reward? Vouchers, products, and services are all great rewards, whether you’re a restaurant, a baker, a babysitter, an artist, or something else. Every little bit helps!


If you're keen to help, or if you've got another idea, we’d love to hear from you. Just reply to this email or send one to [email protected].

Cheers,

team On Our Terms

 

    Pledgers 181

    Jimbus
    2020-06-21 08:41:27 +1200
    Helen Kay
    2020-06-21 08:04:25 +1200
    Jordan Clark
    2020-06-20 10:03:32 +1200
    Graham Cleary
    2020-06-20 09:50:23 +1200
    Nicholas Scott
    2020-06-20 08:02:38 +1200
    Anonymous pledger
    2020-06-19 23:30:16 +1200
    Rachel Bowater
    2020-06-19 21:21:13 +1200
    Steven Chapman
    2020-06-19 20:50:07 +1200
    Roslyn Smith
    2020-06-19 20:46:49 +1200
    Anonymous pledger
    2020-06-19 19:10:37 +1200

    "Every penny helps. Hopefully more people put their hands in their pocket to support your great campaign. Lets do this! "

    Anonymous pledger
    2020-06-19 13:21:29 +1200
    Ian Ryder
    2020-06-19 12:36:59 +1200

    "As a nurse, I have advocated for the legalisation of cannabis since 1975. I hope that it occurs in my lifetime. Ian Ryder RMN RCpN"

    Kat McAra
    2020-06-19 12:29:41 +1200
    Anonymous pledger
    2020-06-19 12:06:58 +1200
    Geoff Noller
    2020-06-19 12:05:00 +1200

    "It's time for fair workable drug policy!"

    Anonymous pledger
    2020-06-19 11:48:03 +1200

    "Thanks to NZDF for your hard work."

    Tristan Rossiter-Sheehy
    2020-06-19 09:26:34 +1200

    "@tristanrs very important we stop criminalizing people for minor drug offences and focus on more important things. "

    Shannon Quirke
    2020-06-19 09:05:40 +1200
    Anonymous pledger
    2020-06-19 09:01:30 +1200
    Anna Connell
    2020-06-19 08:59:43 +1200
    John McCormick
    2020-06-18 21:53:09 +1200
    Anonymous pledger
    2020-06-18 20:31:33 +1200

    "Thank you for your hard work. I encourage you through this time that might sometimes feel deflating. Your good work is not for nothing."

    Anna Frances Pearson
    2020-06-18 20:19:52 +1200
    Tracy Stewart
    2020-06-18 20:17:57 +1200
    John Davidson
    2020-06-18 20:14:20 +1200

    "My wife and I support a yes vote as New Zealand needs this to go through.. yes for legal Cannabis is a no brainer it will be great for the economy and will start a new industry."

    Gena Moses-Te Kani
    2020-06-18 19:31:58 +1200
    Anna Win-Mason
    2020-06-18 19:18:47 +1200

    "My handle is @spannalou"

    Laila Harre
    2020-06-18 19:17:52 +1200
    Kait O'Callahan
    2020-06-18 18:00:56 +1200
    Anonymous pledger
    2020-06-18 17:16:59 +1200

    Followers 3

    Followers of Vote Yes On Our Terms - NZ Drug Foundation

    Vote Yes On Our Terms - NZ Drug Foundation

    Project 2020-06-02 15:33:08 +1200

    On 19 September, we have the opportunity to make cannabis legal by voting “Yes” on the Cannabis Control Referendum. What we’re really voting for is to do this our way and on New Zealand’s terms. Terms that we all feel make sense for us, for our nation. Terms that place strong public health controls over cannabis in a way that protects us, especially our families, communities and young people.

    What the vote boils down to is being willing to treat cannabis use as a health issue, and better protecting anyone who uses cannabis from harm. This vote gives us the chance to put health and wellbeing first and make failed prohibition a relic of history.

    We can win this referendum by reinforcing that the referendum is about putting public health controls in place over cannabis, by informing voters about the key benefits of the legal regulation, and by reassuring people that young New Zealanders will be better protected under regulations than they are under prohibition.

    This referendum will be won by persuading people sitting on the fence that voting yes is choosing control and protection.

    The New Zealand Drug Foundation’s “Vote Yes On Our Terms” advertising campaign speaks to these undecided voters.

     

    We only get one change at winning this. Right now , the result stands on a knife edge. Without your pledge we face the very real prospect of losing the referendum. This would be a serious setback for public health-focused drug law that would take years to bounce back from.

    The campaign, which we only launched in June, has already reached over 1 million voters There is still an enormous amount more to do to keep our message in front of the 1.5 million voters we need to win.

    A pledge to our campaign is the only way we will reach the number of voters we need with our campaign information. 

    Reliable, factual information can change peoples’ minds. We know that is the case when it comes to views on cannabis legalislation. In one poll, when undecided voters were told more about the controls in the proposed law, they moved towards supporting a “yes” vote. People are clearly hungry for the detail. 

    This is why your support is so essential. As well as giving, for a reward or not, there are other things which are essential for winning this fight. Check the list below, or jump online: onouterms.org.nz  

     

    With your pledge we will win. 

    In the absence of a strong case for Yes, New Zealanders will only hear a very loud case for no. 

    A visible, high profile campaign is the only way we will win. That’s where Vote Yes - On Our Terms comes in. And the only way we can make it succeed is backing by New Zealanders who share our goal of a fair and equitable future. 

    Recent polls still show there is a still a very large group of undecided and pursuable voters. But polls show things are very fluid and a ‘no’ vote is often shown to be leading.

    The voting block most likely to benefit from legalisation are young people. They are more likely to try or use cannabis than the rest of the population. They are also more likely to become ensnared in a punitive response either at school or through the courts. However, this is the segment of the population that is least likely to vote. 

    Getting out the vote will be important. But perhaps even more so we’ve got to encourage our mums, dads, aunties, grandmothers and wider whānau to vote in the best interests of the young people in their lives. 

    On Our Terms campaign aims to do this by:

    - Filling the information gaps with facts and positive reasons for change

    - Supporting people to have conversations about why they will Vote Yes.

    Our campaign has officially launched. Video ads and infographics are being shared on social media, and our ads are running on TV. We’ve definitely made an impact. However, it’s only the beginning and we need to keep up the momentum. Outdoor advertising, more TV ads, fliers and more are planned, plus more detailed factsheets are all in the pipeline.  

    Help us get our winning message to 1.5 million voters.

    Who is on board?

    It’s a big goal, but we can do it. The Drug Foundation has been at the forefront of major alcohol and other drug policy debates for over 30 years, advocating for policies and practices based on the best evidence available. 

    Our vision is for Aotearoa New Zealand to be free from drug harm. We recognise drugs, legal and illegal, are a part of everyday life experience, so we are safety focused and take a harm reduction approach in all our work.

    Already thousands of New Zealanders are backing our campaign, and we’ve got support from a wide cross spectrum of people working in public health, law, alcohol and other drug treatment, community and related fields.

    How you can help

    You can be part of historic change in Aotearoa New Zealand. Pease help us by:

    - Pledging on this campaign! 

    - Ask your friends and family to pledge too

    - Add another reward to our list (or contribute in other ways – email us) 

    - Talk constantly about why you’ll vote yes and how to find On Our Terms

    - Enrol, and remember to Vote Yes in September. 

     

     

    Why Legalise?

    - Tax revenue will go toward drug treatment and education

    - It will free up police time to focus on serious crime

    - Increased access for those who use cannabis for medical treatment

    - Cannabis will remain strictly illegal for anyone under 20 years old

    - Potency levels will be limited for safety

    - Sales restricted to licensed premises

    - No consumption in public spaces

    - Plain packaging and clear warning labels, with zero advertising.

    The Drug Foundation is a registered charitable entity under the Charities Act 2005 (No. CC27025). 

    Comments

    Thank you!

    26/06/2020 at 4:29 PM

    Thanks to everyone who’s pledged so far - we’ve already raised $16,485!

     

     

    It’s been a wild ride since we launched the “Vote Yes On Our Terms” campaign at the start of June. We have already reached 880,000 people on social media, 1,136,000 with print advertising and 746,000 with our TV ads. The public have received our campaign well. At least many have, but we have faced some challenges.

    Not everyone agrees with what we have to say, some even want our ads taken off air (“Complaints pile up following Drug Foundation's 'vote yes' to cannabis campaign.” But we stand by our campaign 200% (“Drug Foundation defends cannabis referendum campaign”).

    We’re only getting started. If we’re going to reach our target and keep this campaign going through the final three months to the election on 19 September, we need some extra help.

     

    Spread the Word

    One of the most important things you can do is spread the word. Share the campaign with your social media networks and encourage supportive friends and whānau to pledge. Talk about why you’re voting yes, and why this issue matters to you. We’ve got resources available here to help you start those conversations. 

     

    Help us raise more funds

    You can also help us reach our target by contributing new rewards that we can offer to supporters. The sky’s the limit here, so get creative. Here are a few ideas to get you started:

    • Want to organise a fundraising gig? Comedy, music, cabaret, theatre - we love it all. 
    • If you have connections to a celebrity who wants to help, let us know. Famous New Zealanders coming out in staunch support of a Yes vote could make a huge difference to the campaign, and we’d love to work with you to come up with an exciting reward like a dinner party, an event, or a behind-the-scenes tour. 
    • Could you (or your business) donate a reward? Vouchers, products, and services are all great rewards, whether you’re a restaurant, a baker, a babysitter, an artist, or something else. Every little bit helps!


    If you're keen to help, or if you've got another idea, we’d love to hear from you. Just reply to this email or send one to [email protected].

    Cheers,

    team On Our Terms

     

      Jimbus
      2020-06-21 08:41:27 +1200
      Helen Kay
      2020-06-21 08:04:25 +1200
      Jordan Clark
      2020-06-20 10:03:32 +1200
      Graham Cleary
      2020-06-20 09:50:23 +1200
      Nicholas Scott
      2020-06-20 08:02:38 +1200
      Anonymous pledger
      2020-06-19 23:30:16 +1200
      Rachel Bowater
      2020-06-19 21:21:13 +1200
      Steven Chapman
      2020-06-19 20:50:07 +1200
      Roslyn Smith
      2020-06-19 20:46:49 +1200
      Anonymous pledger
      2020-06-19 19:10:37 +1200

      "Every penny helps. Hopefully more people put their hands in their pocket to support your great campaign. Lets do this! "

      Anonymous pledger
      2020-06-19 13:21:29 +1200
      Ian Ryder
      2020-06-19 12:36:59 +1200

      "As a nurse, I have advocated for the legalisation of cannabis since 1975. I hope that it occurs in my lifetime. Ian Ryder RMN RCpN"

      Kat McAra
      2020-06-19 12:29:41 +1200
      Anonymous pledger
      2020-06-19 12:06:58 +1200
      Geoff Noller
      2020-06-19 12:05:00 +1200

      "It's time for fair workable drug policy!"

      Anonymous pledger
      2020-06-19 11:48:03 +1200

      "Thanks to NZDF for your hard work."

      Tristan Rossiter-Sheehy
      2020-06-19 09:26:34 +1200

      "@tristanrs very important we stop criminalizing people for minor drug offences and focus on more important things. "

      Shannon Quirke
      2020-06-19 09:05:40 +1200
      Anonymous pledger
      2020-06-19 09:01:30 +1200
      Anna Connell
      2020-06-19 08:59:43 +1200
      John McCormick
      2020-06-18 21:53:09 +1200
      Anonymous pledger
      2020-06-18 20:31:33 +1200

      "Thank you for your hard work. I encourage you through this time that might sometimes feel deflating. Your good work is not for nothing."

      Anna Frances Pearson
      2020-06-18 20:19:52 +1200
      Tracy Stewart
      2020-06-18 20:17:57 +1200
      John Davidson
      2020-06-18 20:14:20 +1200

      "My wife and I support a yes vote as New Zealand needs this to go through.. yes for legal Cannabis is a no brainer it will be great for the economy and will start a new industry."

      Gena Moses-Te Kani
      2020-06-18 19:31:58 +1200
      Anna Win-Mason
      2020-06-18 19:18:47 +1200

      "My handle is @spannalou"

      Laila Harre
      2020-06-18 19:17:52 +1200
      Kait O'Callahan
      2020-06-18 18:00:56 +1200
      Anonymous pledger
      2020-06-18 17:16:59 +1200

      Followers of Vote Yes On Our Terms - NZ Drug Foundation

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