The Pet Bistro - HONEST FOOD for pets

By bex hill

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About

The Pet Bistro - HONEST FOOD For Pets

Project 2019-10-29 09:46:45 +1300

It all started 18 months ago on the purchase of a puppy - Lily.

I had an option as my daughter suggested -  either have another baby so she could have a sibling ( aside from her adult ones) or buy a puppy!  Needless to say we  bought Lily -   she came from the pet store and as an added bargin to the $1200 paid she also came with a months worth of free  food - its a variety that is widely advertised and available at vets as well so I didnt think anything of it - it must be good right?   For weeks Lily was sick.  We had endless trips to the vet who also had no idea what was wrong with our new puppy they even suggested at one point Parvo-virus.  One day whilst enjoying a cuppa  I decided to look on the side of the bag at the ingredient list - what I saw shocked me -artifical flavours, preservatives, wheat, colours all things that are known allergens to dogs.

I stopped and thought about this for a while before taking a look on Google about why we feed our dogs and cats biscuits.  Did you know it was invented in 1860;s in the Industrial Revolution...a consequence of societal change?

I started to think also about raw food - and why it states on the bottom  " not suitable for daily use or sole diet"  on the bottom of each pottle, and came to realize that even raw food does not meet all the right vitamin requirements  needed for our fur babies. 

I started to investigate, spent time with pet nutritionists, pet homepaths and people within the industry.

I completed  the Dunedin Start Up Weekend and won a place in the Dunedin Challenger Series, and I was lucky enough to have an early investor that has helped us to this stage. I have created real food  for pets - after all why should we be the only ones eating healthy?

I have 4 flavours to date as well as other products in the pipeline. all ready for release.  I use only quality cuts of meat, vegetables, berries, collagen, and other natural ingredients  that boost immune systems, give cancer beating nutrients,  help digestion to name a few benefits.  We have a manufacturer lined up, farm based meats, growers of the NZ's finest vegetables and berries and organically sourced plant based vitamins and minerals we use no added vitamins -  we simply use what nature intended and what dogs would have once foraged for.

The difference you may wonder? well in just 2 weeks off kibble my dogs health was back! I have trialled this food for the past year on many dogs who have all had radical changes in skin conditions,  no more urine burn, no bad breath, itching and many other conditions.  All through the power of real food! 

We are now  ready to take this to NZ and challenge what is currently been accepted as best for your pets.  We want to challenge the pet food industry, improve the life of our fur babies with fresh and natural food, and revolutionize the pet food market, but we need your help.

The Pet Food Market

Petfood emerged as one of the six best “emerging growth opportunity” sectors of the New Zealand food & beverage industry 

Global Demand

Demand for petfood is growing globally. The increasing number of pet owners are treating their pets as part of the family, demanding better qaulity and spending more on their companions. Trends in petfood are strongly mirroring trends in human food. - MBIE.govt.nz

Further reading https://www.mbie.govt.nz/assets/c099e55d8f/investment-opportunities-in-the-petfood-industry.pdf

Industry Worth In NZ

The NZ Pet Food Manufacturers Association says NZ's cat food market has a value of $226m, while dog food is worth $169m - 2018

This is what the pet food industry has been waiting for and our plan is to

- Home delivery service nationwide

- Supermarket chains

- Export

Our food can be bought in 2 styles either home cooked style or naturally vitaminzed  raw meals. Each batch is prepared with love and natural ingredients - no meat meal, no wheat, no fillers like peas/corn and potatoes (which do little for your pet except fill their tummies) no artifical flavours, no preservatives, no colours

 

Money raised will be going towards a new website and backend booking system, testing for shelf life ( currently we  are aiming for 6 weeks shelf life with the way we pack and cook), running the first batch through a manufacturer,  marketing and sales, media advertising, bar coding,  release of product nto market.

I also have other products in the pipeline of developement so that when we release we have a constant flow of new products all ready to go

We have a datebase of 500  - 600 people behind our website waiting for the new release and thats without trying....NZ is ready!  

The pet food forecast is trending towards humanized meals and clean label so lets do this together for our fur babies.

 

About Me 

I am Bex the founder and creator behind these meals.  Im a mum and business owner and not new to start-up business having started a sucessful tourism business 10 years ago.  I am a passionate cook, devoted to healthy quality food so I started to  wonder why  our pets are eating substandardly -  the  industry uses alot of things that are not what nature intended - did you ever look on the side of your bag? did you realize legally  they have to list the highest ingredient to lowest in that order? did you know what meat meal is? or if wheat is listed first then that is what your feeding your pet? - Did you know wheat and preservatives, artifical flavours and colours are all known  allergens to dogs?  ever stopped and wondered what dogs would eat if they were in the wild?   these are all questions I have answered over the past 18 months through extensive reseach , testing and trials.

I am passionate  about making a change to the industry and know that the market is ready as we have validated over the last 18 months. I have put my life on hold to develope these products and spent roughly $40k on R & D  to date of my own  time and money. We are currently under development of our 5th product which is still top secret but watch this space.

We have everything in place to go to market - Im looking for NZ's backing now so our fur babies get what they deserve - quality and nutrition

We aim to take 5% of the market within the next 2 years, so if you would like to be a part of the Pet Food Industry and make a change then lets do this together!

Comments

Updates

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

Pledgers 1

Angela Ruske
2019-10-30 11:03:17 +1300

"All the best Bex "

Followers

Followers of The Pet Bistro - HONEST FOOD for pets

The Pet Bistro - HONEST FOOD For Pets

Project 2019-10-29 09:46:45 +1300

It all started 18 months ago on the purchase of a puppy - Lily.

I had an option as my daughter suggested -  either have another baby so she could have a sibling ( aside from her adult ones) or buy a puppy!  Needless to say we  bought Lily -   she came from the pet store and as an added bargin to the $1200 paid she also came with a months worth of free  food - its a variety that is widely advertised and available at vets as well so I didnt think anything of it - it must be good right?   For weeks Lily was sick.  We had endless trips to the vet who also had no idea what was wrong with our new puppy they even suggested at one point Parvo-virus.  One day whilst enjoying a cuppa  I decided to look on the side of the bag at the ingredient list - what I saw shocked me -artifical flavours, preservatives, wheat, colours all things that are known allergens to dogs.

I stopped and thought about this for a while before taking a look on Google about why we feed our dogs and cats biscuits.  Did you know it was invented in 1860;s in the Industrial Revolution...a consequence of societal change?

I started to think also about raw food - and why it states on the bottom  " not suitable for daily use or sole diet"  on the bottom of each pottle, and came to realize that even raw food does not meet all the right vitamin requirements  needed for our fur babies. 

I started to investigate, spent time with pet nutritionists, pet homepaths and people within the industry.

I completed  the Dunedin Start Up Weekend and won a place in the Dunedin Challenger Series, and I was lucky enough to have an early investor that has helped us to this stage. I have created real food  for pets - after all why should we be the only ones eating healthy?

I have 4 flavours to date as well as other products in the pipeline. all ready for release.  I use only quality cuts of meat, vegetables, berries, collagen, and other natural ingredients  that boost immune systems, give cancer beating nutrients,  help digestion to name a few benefits.  We have a manufacturer lined up, farm based meats, growers of the NZ's finest vegetables and berries and organically sourced plant based vitamins and minerals we use no added vitamins -  we simply use what nature intended and what dogs would have once foraged for.

The difference you may wonder? well in just 2 weeks off kibble my dogs health was back! I have trialled this food for the past year on many dogs who have all had radical changes in skin conditions,  no more urine burn, no bad breath, itching and many other conditions.  All through the power of real food! 

We are now  ready to take this to NZ and challenge what is currently been accepted as best for your pets.  We want to challenge the pet food industry, improve the life of our fur babies with fresh and natural food, and revolutionize the pet food market, but we need your help.

The Pet Food Market

Petfood emerged as one of the six best “emerging growth opportunity” sectors of the New Zealand food & beverage industry 

Global Demand

Demand for petfood is growing globally. The increasing number of pet owners are treating their pets as part of the family, demanding better qaulity and spending more on their companions. Trends in petfood are strongly mirroring trends in human food. - MBIE.govt.nz

Further reading https://www.mbie.govt.nz/assets/c099e55d8f/investment-opportunities-in-the-petfood-industry.pdf

Industry Worth In NZ

The NZ Pet Food Manufacturers Association says NZ's cat food market has a value of $226m, while dog food is worth $169m - 2018

This is what the pet food industry has been waiting for and our plan is to

- Home delivery service nationwide

- Supermarket chains

- Export

Our food can be bought in 2 styles either home cooked style or naturally vitaminzed  raw meals. Each batch is prepared with love and natural ingredients - no meat meal, no wheat, no fillers like peas/corn and potatoes (which do little for your pet except fill their tummies) no artifical flavours, no preservatives, no colours

 

Money raised will be going towards a new website and backend booking system, testing for shelf life ( currently we  are aiming for 6 weeks shelf life with the way we pack and cook), running the first batch through a manufacturer,  marketing and sales, media advertising, bar coding,  release of product nto market.

I also have other products in the pipeline of developement so that when we release we have a constant flow of new products all ready to go

We have a datebase of 500  - 600 people behind our website waiting for the new release and thats without trying....NZ is ready!  

The pet food forecast is trending towards humanized meals and clean label so lets do this together for our fur babies.

 

About Me 

I am Bex the founder and creator behind these meals.  Im a mum and business owner and not new to start-up business having started a sucessful tourism business 10 years ago.  I am a passionate cook, devoted to healthy quality food so I started to  wonder why  our pets are eating substandardly -  the  industry uses alot of things that are not what nature intended - did you ever look on the side of your bag? did you realize legally  they have to list the highest ingredient to lowest in that order? did you know what meat meal is? or if wheat is listed first then that is what your feeding your pet? - Did you know wheat and preservatives, artifical flavours and colours are all known  allergens to dogs?  ever stopped and wondered what dogs would eat if they were in the wild?   these are all questions I have answered over the past 18 months through extensive reseach , testing and trials.

I am passionate  about making a change to the industry and know that the market is ready as we have validated over the last 18 months. I have put my life on hold to develope these products and spent roughly $40k on R & D  to date of my own  time and money. We are currently under development of our 5th product which is still top secret but watch this space.

We have everything in place to go to market - Im looking for NZ's backing now so our fur babies get what they deserve - quality and nutrition

We aim to take 5% of the market within the next 2 years, so if you would like to be a part of the Pet Food Industry and make a change then lets do this together!

Comments

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

Angela Ruske
2019-10-30 11:03:17 +1300

"All the best Bex "

Followers of The Pet Bistro - HONEST FOOD for pets

This campaign was unsuccessful and finished on 01/12/2019 at 10:00 PM.
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