Choice Bros - Help us make a brew bar

Choice Bros - Help Us Make A Brew Bar

Project 2016-02-01 11:20:34 +1300

Choice Bros is crowd funding to raise some extra capital to aid in setting up and launching our dream brewery & brew bar.

We have a brewery on the way but need to raise a little more to enable us to launch with the complete package.

We have a heap of awesome rewards for pledgers who wish to join us on our journey.

Our location

We have signed the lease on an amazing site in Ghuznee Street, Wellington.  Located down a private alley way, in the heart of the bustling Cuba precinct. At the end of the lane way you will find HUSK, a bar & cafe serving fresh beers brewed onsite, matched with amazing food with a focus on fresh & local.  Karamu coffee will also be roasted onsite, ensuring one of the most amazing sensory experiences of beer and coffee brewing combined.  From a coffee & cafe focus in the morning to beer matched with amazing food in the evening, the environment and atmosphere will transition with the sun.

Setting up a brewery and a bar is a pretty expensive process. 

We have decided to purchase a Premier 7BBL Combi Brewhouse, an expensive but beautiful brewkit from a reputable company that eliminates risk of faulty equipment, expensive delays and dodgy deals that have almost put some startup breweries out of business before brewing their first drop. 

We have the brewhouse and all the minimum required gear sorted, but there are a lot of "optional extras" that we need to complete our dream setup. 

Our targets

By reaching our target goal of $150,000 we will be able to purchase an upgraded keg washer which will allow us to save time and precious floor space.  We have some fermenting tanks ordered but have allocated space for more.  With the extra funds we will be able to purchase the extra tanks, as well as fill up any excess container space with kegs, which are in short supply, causing holdups for brewers.  We have a grainmill but ideally need an auger to allow mashing in the grains a lot easier for one person.  The funds will also allow us to purchase barrel racking and barrels for aging our beers.

We have a stretch goal of $250,000 which will allow us to invest in imported barrels from the USA rather than soley wine barrels sourced locally.  We will also be able to purchase a proper pilot kit for doing test batches as well as other kit upgrades such as a whirlpool & hopback.  Packaging Equipment is also a stretch goal, enabling us to bottle our beers the best way possible.

Being a brew bar, it is very difficult to add tanks and large pieces of equipment after the intitial setup, making a lot more sense to invest in the items now, which will eliminate disruptions in the future as well as reduced shipping.

Join us on our journey and be rewarded

We are searching for beer & food lovers who want to join us on our journey in creating an all-in-one taste & sensory destination in Wellington City.  We will reward our pledgers with amazing perks & experiences which far outweigh the funds pledged. From beer & food vouchers to private dinners, an exclusive 'Alevate' beer & food tasting club to designing, brewing & launching your own beer, we have something to tempt every beer & food fan. We 'd love for you to join us on our quest, providing you with an experience that is guaranteed to expand your palate & mind.

We are particularly excited about our 'Alevated' Tasting Club which will only be available via our PledgeMe campaign for this first annual subscription.  Monthly beer & food matched tastings with the brewers, limited merch and beers, as well as discounts and special invitations. This is going to be a popular reward!

The 'Quality Control Membership' is our Willy Wonka Golden Ticket for beer lovers. This reward will be strictly limited  and grants you membership for life to our Quality Control Panel. As a member of the QC Panel you will be entitled to consume a standard pour of a Choice Bros beer when you visit our bar.  Limited to one standard pour, per day, for life! It is one of our higher value rewards, but it is the reward of the century if you do the math.  Feedback from our locals is vital to ensuring we are making the best beer possible, as consistantly as possible.

We also have a number of 'Brewing Experience' rewards which allow our fans to get hands on with the brewing process on a commercial scale.  If it's a dream of yours to experience this, but you can't quite afford it alone, consider joining forces with a couple of mates and splitting the cost of the pledge.  We want to make the rewards as accessible as possible.

We've had a lot of feedback from fans who live outside Wellington, asking how they can be involved.  While we've focused most of our rewards on the local community in Wellington, there's no reason out of towners can't pledge on an experience reward and book some cheap flights to Wellington.  Go in with a mate and make a weekend of it in the Craft Beer Capital.

Our Corporate Experience is another awesome package that will allow for an amazing social club event, work christmas party or a unique way to impress some special clients.

Many of the rewards are limited due to venue size and our brew schedule.

We may add more rewards during the campaign and are open to alternative reward suggestions if you have an idea you'd like us to consider.

Kerry Gray — Head Bro & Brewer.

Known for his tie dye overalls and quirky beers, Kerry started out home brewing before taking the plunge into contract brewing as Choice Bros. 

After getting a reputation for his interesting beers, Kerry was employed as the brewer at the latest Wellington brewery Te Aro Brewing Co., where he is still currently brewing and developing the Te Aro recipes until Choice Bros brewery is commissioned later this year.

Kerry's approach to brewing is 'interesting beers with balance'.  Kerry's beers picked up numerous medals at his debut at the 2015 New Zealand Brewers Guild Awards including 3 Bronze and 3 Silver medals

Mike Pullin - Head Bro & Operations Manager. 

With a solid background in global financial markets, hospitality and various other nefarious activities, Mike is well versed in the operational and administrative dark arts in which Kerry feigns disinterest.

More librarian than rock star, Mike aspires to one day be allowed to design a beer referencing more refined musical tastes than those of his fellow Head Bro. Mike spends his days quietly tinkering away in the background on the more glamorous aspects of the business, from logistics, sales and marketing, through to book keeping and financials.

 Our Beers:

		'I Shook You' Barley Wine				'On The Brain' Peanut Butter & Raspberry English Ale
		'I'm Afraid of Americans' West Coast IPA				'Modern Love' New World Ale
		'Reet Petite' Red IPA				'Serious Moonlight' Imperial Stout with Cacao & Spiced Rum

 
Media:

We've gotten a bit of media over the past few years, including:

• http://stoppress.co.nz/news/beer-illustration
• http://www.popvultures.co.nz/choice-bros-brewery-interview-1/2015/7/6/choice-bros-brewery-interview
• http://thewireless.co.nz/articles/first-things-first-my-first-brew

Choice Bros - Coming Soon from Deadarm Productions on Vimeo.

Why pledge?

We want our fans to be part of our journey.

By pledging you are not only helping us make our dreams come true, you are being rewarded and taking part in this experience with us.

We are creating this dream to share with the Wellington community and to grow beer, food & coffee in a capital which is already World famous for doing them so well.

We see so much potential in Wellington and wish to push the boundries of what is possible.

This is a first for a New Zealand brewery and we have the entire industry watching with excitement. Some of you will pledge for the rewards or experience.  Some of you will pledge so you can see our vision become a reality.

We hope you can feel our excitement and choose to join us on our journey.

Cheers!

Kerry, Mike & the team at Choice Bros.

Follow our progress on Facebook, Twitter and our new website.
Join our mailing list for the latest updates direct to your inbox.

_{*Rewards will be fulfilled as our project progresses over the next 6-8 months.
*Merch rewards will be dispatched once print runs are completed approx 30 days after the campaign has closed.  Merch designs may be added during the campaign with a wide selection available to choose from.
*Dining Reward & Alevate will be available once HUSK is open in - roughly June/July.
*Brewing experience rewards will be available once the brewery is commissioned - roughly September 2016.
*All rewards which include alcohol are R18. ID will be required when redeeming the reward if you look under 25 years old.
*We hold the right to cancel the Quality Control and Alevate packages if the member is trespassed from the bar.  Don't be a dick.
*Quality Control Membership is non-transferrable.
*Choice Bros beers will have limited availability until the brewery is commissioned. All non-Choice Bros taps will be taken over by local breweries.}

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