Fast 'fordable Future Food - Sipreme
By Bri Janse van Rensburg
PledgeMe.Project
Food,
NZ $17,695 pledged
102 people pledged
Closed
NZ $17,000 minimum target
This campaign was successful and closed on 15/10/2015 at 7:00 PM.
Make a PledgeAbout
Fast 'fordable Future Food - Sipreme
Project 2015-09-07 20:59:44 +1200
We are all busy people, mostly with terrible food habits. We've tried to find that magical and mysterious healthy diet, failing miserably. "If only I could take a pill instead of eat..." has been a thought that crossed your mind. This is the unfortunate norm for many of us. It's time for our perceptions about healthy eating to change - yay science!
Sipreme is a complete food. It's fast, easy, tasty, and totally perfect for those not-so-perfect meal times. Mix with water, blend and go - for a much healthier breakfast and lunch "fast food".
Even better, it’s much cheaper than the ordinary weekly shopping run.
Preparing food takes ages. Driving to the shops, buying groceries, cooking it, cleaning up the mess... The average person spends 7 years of their life preparing and eating food. Scary thought! Healthy food shouldn't be this difficult.
It's near impossible to get in all of the nutrients our bodies need from traditional food on a daily basis - unless you study this and dedicate a large part of your life to healthy cooking. Too often we opt for the easy options, which ends up costing us dearly, both financially and around our waists.
Traditional food is expensive and resource intensive. 39% of the land area required to sustain the average Kiwi is for food production. If everyone on the world lived like this, we would need 3 planets to survive.
To make matters worse, roughly one third of the yearly food produced in the world for human consumption (approximately 1.3 billion tonnes) is lost in production, goes off, or is thrown away. This food is worth around US$1 trillion.
Food waste's yearly carbon footprint is estimated at 3.3 billion tonnes of greenhouse gases released into the atmosphere. YIKES!
To solve this challenge, we searched for a solution to food. All the existing fast, convenient options were too expensive or nutritionally incomplete. After months of research, consulting experts and getting feedback from over 100 beta testers, Sipreme is finally ready.
The current formulation is on version 36, and we will always be updating it in the search for perfection. As scientific and nutritional information improves, Sipreme will become better and more complete. Yay science!
1 bag of Sipreme contains all the energy and nutrients for the average adult's daily needs (± 2000 calories). 1 meal (serving) is 1/4 of a bag.
To prepare: add 1 pack of Sipreme to 1.5l of water in a blender, mix and voila! Your food for the day is ready.
If you feel like making a single meal, add a scoop (±125g) of Sipreme to 375ml of water and blend. Pour into your travel bottle and you’re good to go!
For a smoother experience we recommend you put your Sipreme in the fridge for 2 hours then serve chilled. If you want it immediately, add some ice and enjoy.
Sipreme comes in three flavours: chocolate, strawberry and vanilla. Each meal pack contains the complete daily dose of carbs, proteins, vitamins, minerals, fats and fibre that you need for optimum nutrition. You can use this as a quick breakfast, midnight snack or for the whole day. It fits with your lifestyle.
Please see our website for full Nutritional Information and Ingredients.
Sipreme is made in New Zealand from local and imported ingredients. We blend, pack and warehouse everything right here, creating jobs and boosting the economy.
We have a super team of passionate geeks behind Sipreme, dedicated to ensuring great taste, quality manufacturing and super nutritional value.
Briard and Dene, co-founders of Sipreme, have poured their hearts into creating fast, 'fordable, future food for New Zealanders. Over six months, $20 000, and endless hard hours have gone into the creation of this awesome food, and we are so excited to share it with you!
Dinay: Digital Platforms & Marketing, Product Development.
Qualified Audio Visual Communicator (filmie), fire starter, and geek.
Bri: R & D, Business & Production Systems.
Qualified Mechanical Engineer, problem solver, and geek.
Dr Rick Ede: Business Mentor, and CEO of Unitec.
Chelsea Phillips: Public Relations.
Law student, total badass, and little bit of a geek.
Shannon Gillard: Marketing Assistant
Arna Wilson: PR assistant
Larissa Jenkins: Writing Intern
**Leave your flavour preference in the notes when pre-ordering – mixed pack, vanilla, chocolate or strawberry. If not specified, mixed pack is the default.
The money you pledge in pre-sales will go directly towards making the first production batch of Sipreme. There's a lot that goes into it: ingredients, powder blending, packaging, warehousing, shipping etc.
For more information visit our website or read the FAQ below:
Comments
Updates 4
So... Where's my fix?
04/11/2015 at 10:23 PM
We are on it!
We immediately bought all the ingredients - and have just been waiting for everything to arrive.
…And chewing our fingers to the bone with anxiousness. We can't freakin wait to make the first official batch!! J
So thank you all for being patient and not knocking on our door at 3am with baseball bats. As soon as we have an idea on a more solid delivery date, we will let you know. It is loosely looking at 20ish days, if boats don't sink, asteroids don't hit, or the zombie apocalypse doesn’t interfere.
We love you guys. Thanks for supporting this!
PS - We are making a bit extra, so when the online store opens, the wait for your next fix won’t be very long.
Happy vibes, you wonderful sipreme beings xx
If Not Now, When?
09/10/2015 at 12:15 PM
Final Stretch for Future Food
It's been a wild ride. Wow. We have come so far together. THANK YOU for the $10 000 in pre-sales!
There is now only one week left! Please join us!
Thank you a billion times for your continued support, late night calls, funny emails and twittering.
Please check out this personal video we made of the tasting events to say thank you:
We were interviewed by TV3 - Check it out :)
An article on us by Techday :)
Our last public tasting is tomorrow at the Britomart City Centre Farmers Market - 8am to 12pm. Hope we see you there!
Halfway there, and goodbye winter!
01/10/2015 at 10:08 PM
Thanks for still reading these emails. It's the best way to talk to you guys, thank the new backers, and beg the rest to try this new healthy goop :)
YAY SUMMER.
So, what's the haps?
Halfway mark = $7100 - Awesome!Thanks 55 lovely backers. Have you pledged? Please do!
You're 2 mins away from a healthier life choice, yo.
Tasting Events - Britomart
City Farmers Market
Saturday 3 + 10 Oct '15
8am - 12pm
Come try some free Sipreme!
Competition Time.
Pledge between now and the 9th & you can win :)
Buy one pouch - win 1 week
Buy 1 week, win 1 month
Already pledged? Refer a friend.
If they buy:
1 week, you can win 1 week
1 month, you can win 1 month
Let them type your name as a referral in the notes once they pledge.
Draw happens 9 Oct, so get in quick!!
General Update:
- NanoGirl NZ Herald Article
- We presented at Mindlab
- Did we mention how much better Sipreme tastes now? Come taste for yourself on Saturday!
- Some IT and Food Magz will be doing articles on us soon
Thanks for being amazing.
6 Days, 6 Grand. (-ish.)
23/09/2015 at 10:07 AM
6 Days, 6 Grand. (-ish.)
Hey guys! The end of week one of the campaign is here, and whoo freakin hoo, we have sold almost $6 000 in pre-orders. That's over 1700 meals :) It's been a mad roller coaster of awesomeness and nuts behind the scenes work.
Here is a short update on what's been happening:
Almost $6K Raised!
In just 7 days, 41 backers have pre-purchased enough to reach 34% of the target amount! :D Thanks a million! Please share to increase eyes on the prize!
Nanogirl lives on Sipreme!
Michelle Dickinson (Nanogirl) is doing a 3 day Sipreme challenge, eating only our food & posting about it on Twitter. Follow her, she's cool.
Tasting @ Meetup
We will be giving out samples to taste at the Auckland Software Craftsmanship Meetup on the 7th of October. More to come in Auckland :)
Spark & Sipreme
Guess who wants to sponsor us some goodies? App development, 4G, mentoring... Winning!
NZ Herald Article
Watch for Michelle Dickinson's full page spread on Sipreme in the Herald on Saturday! Can't wait. Hopefully she'll be gentle :P
OneNews Interview
A OneNews journalist has contacted us to do a story on Sipreme. The news. For reals. That's crazy. We'll tell you more as soon as we know :)
Thank you all so so much! This wouldn't be possible without you. Let's kick fast food in the butt and make our own healthy version!
Pledgers 102
22/09/2015 at 10:29pm
22/09/2015 at 7:19pm
22/09/2015 at 5:35pm
22/09/2015 at 12:14pm
21/09/2015 at 8:27pm
21/09/2015 at 2:19pm
21/09/2015 at 10:36am
21/09/2015 at 10:07am
20/09/2015 at 9:22am
"For people who don't have hours to waste cooking & don't give a crap about presentation of food, (it just keeps me alive), we need this. "
19/09/2015 at 2:57pm
"Awesome idea"
18/09/2015 at 9:25pm
18/09/2015 at 7:17pm
18/09/2015 at 2:44am
17/09/2015 at 9:33am
"Well done on getting to this stage Bri, I'm excited to see this project hit market. Good luck!"
16/09/2015 at 11:59pm
16/09/2015 at 12:34pm
"Yesss. So happy to see you're sourcing everything (that you can) locally. I wish you all the best."
16/09/2015 at 11:50am
15/09/2015 at 9:54pm
15/09/2015 at 9:42pm
15/09/2015 at 9:30pm
15/09/2015 at 11:40am
15/09/2015 at 10:26am
15/09/2015 at 10:05am
15/09/2015 at 10:03am
15/09/2015 at 9:53am
15/09/2015 at 9:35am
15/09/2015 at 9:34am
15/09/2015 at 9:30am
15/09/2015 at 9:10am
15/09/2015 at 9:04am
Followers 8
Followers of Fast 'fordable Future Food - Sipreme
Fast 'fordable Future Food - Sipreme
Project 2015-09-07 20:59:44 +1200
We are all busy people, mostly with terrible food habits. We've tried to find that magical and mysterious healthy diet, failing miserably. "If only I could take a pill instead of eat..." has been a thought that crossed your mind. This is the unfortunate norm for many of us. It's time for our perceptions about healthy eating to change - yay science!
Sipreme is a complete food. It's fast, easy, tasty, and totally perfect for those not-so-perfect meal times. Mix with water, blend and go - for a much healthier breakfast and lunch "fast food".
Even better, it’s much cheaper than the ordinary weekly shopping run.
Preparing food takes ages. Driving to the shops, buying groceries, cooking it, cleaning up the mess... The average person spends 7 years of their life preparing and eating food. Scary thought! Healthy food shouldn't be this difficult.
It's near impossible to get in all of the nutrients our bodies need from traditional food on a daily basis - unless you study this and dedicate a large part of your life to healthy cooking. Too often we opt for the easy options, which ends up costing us dearly, both financially and around our waists.
Traditional food is expensive and resource intensive. 39% of the land area required to sustain the average Kiwi is for food production. If everyone on the world lived like this, we would need 3 planets to survive.
To make matters worse, roughly one third of the yearly food produced in the world for human consumption (approximately 1.3 billion tonnes) is lost in production, goes off, or is thrown away. This food is worth around US$1 trillion.
Food waste's yearly carbon footprint is estimated at 3.3 billion tonnes of greenhouse gases released into the atmosphere. YIKES!
To solve this challenge, we searched for a solution to food. All the existing fast, convenient options were too expensive or nutritionally incomplete. After months of research, consulting experts and getting feedback from over 100 beta testers, Sipreme is finally ready.
The current formulation is on version 36, and we will always be updating it in the search for perfection. As scientific and nutritional information improves, Sipreme will become better and more complete. Yay science!
1 bag of Sipreme contains all the energy and nutrients for the average adult's daily needs (± 2000 calories). 1 meal (serving) is 1/4 of a bag.
To prepare: add 1 pack of Sipreme to 1.5l of water in a blender, mix and voila! Your food for the day is ready.
If you feel like making a single meal, add a scoop (±125g) of Sipreme to 375ml of water and blend. Pour into your travel bottle and you’re good to go!
For a smoother experience we recommend you put your Sipreme in the fridge for 2 hours then serve chilled. If you want it immediately, add some ice and enjoy.
Sipreme comes in three flavours: chocolate, strawberry and vanilla. Each meal pack contains the complete daily dose of carbs, proteins, vitamins, minerals, fats and fibre that you need for optimum nutrition. You can use this as a quick breakfast, midnight snack or for the whole day. It fits with your lifestyle.
Please see our website for full Nutritional Information and Ingredients.
Sipreme is made in New Zealand from local and imported ingredients. We blend, pack and warehouse everything right here, creating jobs and boosting the economy.
We have a super team of passionate geeks behind Sipreme, dedicated to ensuring great taste, quality manufacturing and super nutritional value.
Briard and Dene, co-founders of Sipreme, have poured their hearts into creating fast, 'fordable, future food for New Zealanders. Over six months, $20 000, and endless hard hours have gone into the creation of this awesome food, and we are so excited to share it with you!
Dinay: Digital Platforms & Marketing, Product Development.
Qualified Audio Visual Communicator (filmie), fire starter, and geek.
Bri: R & D, Business & Production Systems.
Qualified Mechanical Engineer, problem solver, and geek.
Dr Rick Ede: Business Mentor, and CEO of Unitec.
Chelsea Phillips: Public Relations.
Law student, total badass, and little bit of a geek.
Shannon Gillard: Marketing Assistant
Arna Wilson: PR assistant
Larissa Jenkins: Writing Intern
**Leave your flavour preference in the notes when pre-ordering – mixed pack, vanilla, chocolate or strawberry. If not specified, mixed pack is the default.
The money you pledge in pre-sales will go directly towards making the first production batch of Sipreme. There's a lot that goes into it: ingredients, powder blending, packaging, warehousing, shipping etc.
For more information visit our website or read the FAQ below:
Comments
So... Where's my fix?
04/11/2015 at 10:23 PM
We are on it!
We immediately bought all the ingredients - and have just been waiting for everything to arrive.
…And chewing our fingers to the bone with anxiousness. We can't freakin wait to make the first official batch!! J
So thank you all for being patient and not knocking on our door at 3am with baseball bats. As soon as we have an idea on a more solid delivery date, we will let you know. It is loosely looking at 20ish days, if boats don't sink, asteroids don't hit, or the zombie apocalypse doesn’t interfere.
We love you guys. Thanks for supporting this!
PS - We are making a bit extra, so when the online store opens, the wait for your next fix won’t be very long.
Happy vibes, you wonderful sipreme beings xx
If Not Now, When?
09/10/2015 at 12:15 PM
Final Stretch for Future Food
It's been a wild ride. Wow. We have come so far together. THANK YOU for the $10 000 in pre-sales!
There is now only one week left! Please join us!
Thank you a billion times for your continued support, late night calls, funny emails and twittering.
Please check out this personal video we made of the tasting events to say thank you:
We were interviewed by TV3 - Check it out :)
An article on us by Techday :)
Our last public tasting is tomorrow at the Britomart City Centre Farmers Market - 8am to 12pm. Hope we see you there!
Halfway there, and goodbye winter!
01/10/2015 at 10:08 PM
Thanks for still reading these emails. It's the best way to talk to you guys, thank the new backers, and beg the rest to try this new healthy goop :)
YAY SUMMER.
So, what's the haps?
Halfway mark = $7100 - Awesome!Thanks 55 lovely backers. Have you pledged? Please do!
You're 2 mins away from a healthier life choice, yo.
Tasting Events - Britomart
City Farmers Market
Saturday 3 + 10 Oct '15
8am - 12pm
Come try some free Sipreme!
Competition Time.
Pledge between now and the 9th & you can win :)
Buy one pouch - win 1 week
Buy 1 week, win 1 month
Already pledged? Refer a friend.
If they buy:
1 week, you can win 1 week
1 month, you can win 1 month
Let them type your name as a referral in the notes once they pledge.
Draw happens 9 Oct, so get in quick!!
General Update:
- NanoGirl NZ Herald Article
- We presented at Mindlab
- Did we mention how much better Sipreme tastes now? Come taste for yourself on Saturday!
- Some IT and Food Magz will be doing articles on us soon
Thanks for being amazing.
6 Days, 6 Grand. (-ish.)
23/09/2015 at 10:07 AM
6 Days, 6 Grand. (-ish.)
Hey guys! The end of week one of the campaign is here, and whoo freakin hoo, we have sold almost $6 000 in pre-orders. That's over 1700 meals :) It's been a mad roller coaster of awesomeness and nuts behind the scenes work.
Here is a short update on what's been happening:
Almost $6K Raised!
In just 7 days, 41 backers have pre-purchased enough to reach 34% of the target amount! :D Thanks a million! Please share to increase eyes on the prize!
Nanogirl lives on Sipreme!
Michelle Dickinson (Nanogirl) is doing a 3 day Sipreme challenge, eating only our food & posting about it on Twitter. Follow her, she's cool.
Tasting @ Meetup
We will be giving out samples to taste at the Auckland Software Craftsmanship Meetup on the 7th of October. More to come in Auckland :)
Spark & Sipreme
Guess who wants to sponsor us some goodies? App development, 4G, mentoring... Winning!
NZ Herald Article
Watch for Michelle Dickinson's full page spread on Sipreme in the Herald on Saturday! Can't wait. Hopefully she'll be gentle :P
OneNews Interview
A OneNews journalist has contacted us to do a story on Sipreme. The news. For reals. That's crazy. We'll tell you more as soon as we know :)
Thank you all so so much! This wouldn't be possible without you. Let's kick fast food in the butt and make our own healthy version!
22/09/2015 at 10:29pm
22/09/2015 at 7:19pm
22/09/2015 at 5:35pm
22/09/2015 at 12:14pm
21/09/2015 at 8:27pm
21/09/2015 at 2:19pm
21/09/2015 at 10:36am
21/09/2015 at 10:07am
20/09/2015 at 9:22am
"For people who don't have hours to waste cooking & don't give a crap about presentation of food, (it just keeps me alive), we need this. "
19/09/2015 at 2:57pm
"Awesome idea"
18/09/2015 at 9:25pm
18/09/2015 at 7:17pm
18/09/2015 at 2:44am
17/09/2015 at 9:33am
"Well done on getting to this stage Bri, I'm excited to see this project hit market. Good luck!"
16/09/2015 at 11:59pm
16/09/2015 at 12:34pm
"Yesss. So happy to see you're sourcing everything (that you can) locally. I wish you all the best."