Matt & Andy Step 1: Get A Bag!

Project 2015-07-06 20:58:01 +1200

Matt and Andy ‘Step 1: Get a Bag’ campaign

We are Matt and Andy and we are all about inspiring New Zealanders to engage with simple solutions that help us look after our people our waterways and our land. We are running a campaign that is focused on reducing the use of plastic bags at supermarkets and farmers markets in Hamilton and Raglan.

 Get a Bag Use a Bag Reuse the Bag Get a Bag

There are all sorts of environmental issues that need attention, but for the purpose of focus and clarity we are going to start somewhere simple and just stick to one aspect of the waste we produce. Plastic shopping bags.

See the rewards section to get yourself an iBag                                             

Step 1: Get a Bag

Get a Bag is all about using reusable bags instead of single-use disposable plastic bags. Just imagine using the same 4- 6 bags each time you go shopping for your groceries!

If successful we will;

·         Reduce waste going to landfill,

·         Reduce cost of dealing with plastic litter,

·         Reduce use of oil used to make plastic bags,

·         Reduce fuel costs of transporting these bags from factory to supermarket and then to landfill.

·         Challenge the idea of living in a ‘throw-away society’. 

The campaign to make change happen:

Reducing the use of plastic bags is only part of the solution; for us, what is more important is to focus on the behaviour change. So we have created a campaign where people are given ample communication and time to make the change. We also seek volunteers to help spread the Get a bag message. Please engage with our website and our facebook page

http://step1getabag.weebly.com

https://www.facebook.com/mattandandyNZ

The Launch:

Our campaign to market Get a Bag! will be kicking into gear on 15th July and we aim to Launch:

Tuesday the 10^th of November 2015

From this date we will ensure there is a strong presence of advocacy and assistance as we guide people through this behaviour change. We imagine needing 2 further weeks of active engagement past the deadline (like the approach of the Road Safety Campaign, when they made changes to the ‘give way’ rules when driving).

Matt and Andy’s campaign tactics 

 Ø  Fun, funky videos for people to enjoy and engage with via our Facebook page.

Ø  Live presentations to businesses, schools and community groups.

Ø  Friendly faces advocating at supermarkets and Farmers markets.

Ø  ‘Get a Bag’ stickers to serve as a reminder for people to bring their own bag.

Ø  Radio and paper media advertising, spreading the ‘Get a Bag’ message throughout Hamilton and Raglan.

Ø  Presenting strong evidence of community support behind this campaign to our local supermarkets and farmers markets.

Ø  Liaising with Supermarkets to ensure a smooth transition from single-use plastic bags to reusable bags.

Ø  Sourcing 20,000 reusable bags so the transition from single-use plastic bags to reusable bags runs as smoothly as possible.

Ø  Original designed reusable bags that will be funky and (hopefully) very much sought after.

Ø  We will be seeking champions to spread the word in their respective communities (work, sport, arts, community groups, family, etc.).

Ø  Ensure our campaign is kept fun, dynamic and informative.

BIOS:

The creatives

 Matt and Andy

We are local  entertainers passionate about looking after our environment. We felt positive environmental behaviour change wasn’t happening fast enough so we decided to create a campaign that was fun and dynamic in how it engaged with the community.

Since April 2014 we have performed to approximately 75,000 people across the North Island. Previous campaigns have been about: energy conservation; reducing food waste, and reducing the use of disposable water bottles and takeaway coffee cups.

The Coordinator 

Camilla Carty-Mertis

I work as a sustainability consultant at Sync Environmental, based in Hamilton. We help businesses to incorporate sustainability principles into their daily operations. We work with small and large businesses to find solutions that are relevant and interesting. Once they are engaged, we work together with them to help them create bigger changes.I consider myself an environmental activist: I care about nature and people. I believe that sustainability is a pathway that will lead us all forward, and that it can provide a solution to many of the social and environmental problems we face.

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